Sulfaro – Made in Melbourne Sale – Design, Comfort and Quality. Support Australian Industry and Local Manufacturing.

March 26, 2020 / sulfaro2018 / Leave a comment

With the current situation occurring worldwide with the Coronavirus COVID-19 it really is time to consider what sort of world we will be looking at post lockdown. It’s time to consider Australian jobs, Australian Industry. With so many people being laid off we really need to support our local manufacturing industry. Buy Australian, buy local – buy Sulfaro – at the ‘Made in Melbourne’ Sale, now on.

Sulfaro are a Melbourne based Bespoke furniture manufacturer. All furniture is hand crafted, hand built, hand finished in a modern factory/studio workshop. Skilled and highly trained frame makers, upholsterers, pattern and template makers, seamstresses and designers create high quality comfortable and luxurious furniture. Sulfaro Furniture employ apprentices and foster work experience programs to train and encourage young Australians to be passionate, competent and proud of a career in the Australian furniture manufacturing industry – operating at the highest levels of professionalism and quality.

For many years now major retailers have imported cheap, robotically manufactured upholstered furniture and dining settings from China, Indonesia, Malaysia and other Third World nations. Cheap labour was always the cry, and the result? Cheap furniture. What people did not realise is that the componentry was all low value – fabrics, framing, webbing, springs. The quality was – and still is – poor. Often this type of furniture might last only 5 years maximum before it needs to be replaced. It is simply very poor value for money.

But the other consideration is the slow closing of much of Australia’s manufacturing industry and its subsequent outsourcing to Asia. The obvious example is the Motor Industry. Now the lack of local industry is going to really impact on unemployment levels post COVID-19. And as such it really is time to support local industry and to kick start Australian industry and manufacturing into the new millennium.

Businesses like Sulfaro create beautiful high quality and luxurious product. Superb fabrics, exquisite design and a whole world of real choice. Modern and Contemporary as well as pure Classics. A genuine family business, the Sulfaro’s have been manufacturing quality furniture, offering impeccable design and Employing Australians since 1963.

The Sulfaro Showrooms are massive with extensive displays of all the Sulfaro popular Lounge Suites, Sofas, Armchairs and accessories, it’s easy to maintain correct social distancing yet sample the comfort and inspect the items you may have already selected from our website. Browse our collection to select the style and sizing of the lounge suite and furniture you desire.

Call ahead and schedule an appointment with Sales Manager Amelia Sulfaro. During your visit you can inspect our huge range of fabrics, leathers and materials from the world’s leading fabric houses and suppliers. Time can be allocated for one-on-one meetings with our Design team. Feel free to bring floor plans, fabric or leather samples, interior design concepts and photographs.

At Sulfaro, you get the opportunity to customise your preferred selection – cushioning, piping, timber finish and more. Select the colours, the fabric, the size of your new sofa and armchairs. It’s as individual as you are, but is definitely not a cookie cutter one size fits all operation.

Sulfaro are aware of and abide by all Australian Federal Government and State Government health recommendations and instructions. We do recommend that you call and schedule an appointment to assist us in this regard. Your health and wellbeing is paramount to us.

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Ringwood, corner of Cochrane St, approximately one kilometre west of the EastLink Ringwood exit ramps.

Opening hours are:

10am – 5pm Monday to Saturday
11am – 4pm Sunday

There is ample off-street parking provided.

Sulfaro – it’s simply the best for Comfort, Quality and Design. Australian made.

Support Australian Industry – Support local manufacturing – because if you don’t who will?

The Sulfaro Team – Australian Made Craftsmanship and Quality. Stay well, stay safe, stay secure.

March 20, 2020March 20, 2020 / sulfaro2018 / Leave a comment

The current crisis with Covid-19 has people reassessing their daily lives. At Sulfaro we recognise that these times are challenging, and we are continuing to manufacture whilst our expansive showrooms remain open for you to visit.

Our showrooms are huge, spread over two large stores. The reality is visitors can easily maintain spacing individually so there is little or no risk of unwanted contact.

The Sulfaro Furniture Collection is exclusively Australian made. Our Studio and Workshop are located at the rear of our Mitcham Showrooms. With high quality raw materials in storage and good supply, the Sulfaro team will continue to craft and build furniture of the highest quality right here in Melbourne. Sulfaro will not be affected by import embargoes or supply issues from overseas sources. We simply don’t require such materials – our furniture is genuine and 100% Australian made.

Over the next few months and into the future this is a critical factor in maintaining Australian jobs and Australian manufacturing.

At Sulfaro we employ local craftsmen and women and engage young people in apprenticeships and work experience programs. With a falling Australian dollar over the coming months, this will become quite valuable, ensuring the Australian market has access to high quality locally manufactured and designed product. Effectively it provides ongoing local employment, fosters genuine local craftsmanship and reduces the nation’s carbon footprint. It is a sustainable proposition and we are most grateful for the support of our customers and clients.

Sulfaro is adhering to all Government health recommendations in regard to Covid-19 and will be closely monitoring the advice and guidance of both the Australian Government as well as all local and international health authorities and their recommendations. We will be guided by these recommendations in our actions moving forward over the next few months in particular.

The reality is that our home, its environs, living areas and facilities becomes even more important to our family and our wellbeing in these difficult times. The reality of self-isolation and social distancing is that our home becomes where we seek comfort, security and a sense of protection.

Consideration, kindness and generosity. It’s time to look out for one another. Stay safe, stay well.

The Sulfaro Family and Team.

The Melbourne Grand Prix – Sit back and watch it in comfort with Sulfaro – Luxury, Comfort and Superb Design

March 12, 2020 / sulfaro2018 / Leave a comment

It’s that time of year. Mercedes to battle it out with Ferrari and Red Bull. Will Riccardo improve Renault’s position this year – there’s a distinctly Italian feel about Grand Prix racing. Sleek, modern design with real performance – like Sulfaro.

Sulfaro offer both Traditional Classic designs as well as Contemporary Modern excellence. All Sulfaro Furniture is handcrafted and hand built by professionally trained and gifted artisans right here in Melbourne – it’s truly Australian made. The Italian influence is in the styling and design, first introduced nearly 60 years ago by the Sulfaro family in establishing their unique business.

Sulfaro Furniture is lovingly crafted at our modern well equipped Studio and Workshop located behind the extensive Sulfaro Showrooms in Mitcham.

This week we take a look at some of our Italian and European inspired creations in deference to the Grand Prix.

From our Signature Selection we present the following classics.

Camelot Fringe Sofa

Camelot Skirt Sofa

Ringwood Sofa

Grand Sofa

For a more Modern Contemporary look, consider the following designs from our Signature Selection.

Studio T

Euro

London Fullback

Coco T

New Tribeca

For a more expansive Lounge Suite, why not consider the following Corner Units?

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Prada Corner Round

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Prada Corner Square

Alexis Corner Suite

Scatterback or Fullback? You decide…

London Scatterback

London fullback

Monet Scatterback

Monet Fullback

Jessica Scatterback

Jessica Fullback

Armadale Scatterback

Armadale Fullback

Harlow Scatterback

Harlow Fullback

Tiffany Scatterback

All Sulfaro Sofas can be matched with Armchairs and Ottomans to suit the same designs.

Lawrence Chair

Ringwood Chair

London Chair

Take the time to arrange a visit and consultation with the Sulfaro Design team led by Amelia Sulfaro. This is where things really change up! Sure you can buy directly from our floor stock but you also have the opportunity to create the look and feel, the design you desire.

With Sulfaro we can provide access to a huge range of Fabrics, Leathers and Materials from the world’s leading suppliers; Fabric Houses and Leather specialists – thousands of different materials to choose from. Take the time to consider the colours, the accessories including piping, skirting, fringing, castors and cushions that suit your taste and requirements.

You are only limited by your imagination, with a world of different options to delight and please you. On a practical level you can discuss your preferences with Amelia and her team and they will guide you towards your dream lounge suite.

The difference here is that the style and design you select is then created right here on the premises in our modern studio and workshop, from the ground up. Framing, springs, selected foam, fabrics are all then crafted into the masterpiece you’ve imagined and designed. Superb quality means superb comfort, elegant, exquisite in its finish – your dream lounge suite becomes a reality – guaranteed for a lifetime. Australian made, supporting Australian Industry for the future.

So the winner of Sunday’s Grand Prix may still be undecided, but you can be the winner when you select fine furniture from Sulfaro.

The Sulfaro experience – from start to finish will give you a genuine lifetime of comfort and pleasure.

Call now on 03 9872 4608 to book a consultation with Amelia and her team. Be sure to bring any fabric samples, photographs, interior design plans or floor plans. This is your opportunity to truly create your dream lounge suite, sofa, armchairs and accessories.

Sulfaro Furniture is located at 650-652 Whitehorse Rd Mitcham, cnr of Cochrane St. Take the Ringwood exit ramps on EastLink. Sulfaro is located approximately 1km to the west on Whitehorse Rd.

Sulfaro’s Showrooms are open 7 days per week as follows

Mon – Sat, 10am – 5pm
Sunday, 11am – 4pm

Formula 1 is simply the ultimate in Motor Racing, the glimpse of perfection. So to with Sulfaro Fine Furniture. In selecting Sulfaro you have elected to choose simply the very best in hand crafted, hand built Australian made furniture. And like Ferrari – just a touch of Italian magic.

The secret of our success in no secret. It’s time to sit back, relax and enjoy the Sulfaro experience.

Sulfaro – it’s simply the best.

Sulfaro Furniture – Keeping it real – right here in Australia

March 4, 2020 / sulfaro2018 / Leave a comment

The Coco T Sofa with the Langham Chair

In times when Australian manufacturing and Australian made brands are becoming harder to find, the Sulfaro Furniture Company in pushing in a different direction; endorsing the quality and craftsmanship of locally made high quality furniture.

The London Full Back Sofa and London Chair

By engaging the next generation of Furniture Framers, Upholsterers and Finishers, the Sulfaro family are ensuring that a healthy viable industry continues here in Melbourne. Sulfaro Furniture offer both Apprenticeships and a Work Experience program (to encourage interested young people to sample working in the industry through a structured industry program).

At Sulfaro, the team take great pride in the production of genuine handcrafted, hand built upholstered furniture. Whether traditional classic in design and style, or modern contemporary aligned with the latest in trends from Europe, one thing remains the same, all furniture is individually crafted from the framing through to the final fabric finishing.

New Tribeca Sofa with Manhattan Chairs and matched ottoman

The Sulfaro methodology is pure artisanship using the best in modern equipment in a spacious, well equipped studio and workshop.

The Sulfaro team have continued to adapt the traditional furniture manufacturing techniques first introduced by company founder Nunzio Sulfaro nearly 60 years ago to current requirements.

Buy from large furniture warehouses and what you are selecting is machine made, using robotic equipment. Thousands of the same style and design are manufactured in third world sweatshops in China, India, Malaysia and Indonesia. These are real ‘cookie cutter’ operations supplying the world market with production line furniture offering very little finesse. Materials are substandard in many cases with cheaper fabrics, cushioning and springing delivering a lesser quality product.

New Catalogue Items

This week we feature a new contemporary introduction to our exciting range of Accessories – Side Tables, Coffee Tables, Credenzas and Cabinets. Elegant, refined – let us introduce the Messina Coffee Table and the Messina Side Table, both nesting designs, available in Gold or Chrome with clear glass or optional tinted glass. Classic fine lines, a wonderful addition to your living room décor.

Messina 5pc Nesting Coffee Table

Messina 5pc Nesting Side Table

Take a look at the full Sulfaro Furniture Collection here. With a huge range of designs, the Sulfaro Collection offers selections to suit all tastes. Impeccable quality and unique designs – with a touch of Italian flair!

The Camelot Fringe Sofa

For our most popular designs, view our Signature Series.

We offer an excellent range of Recliners and Motion Suites.

And we complement our existing range of upholstered Furniture with a full selection of exquisite Decor and Design Accessories.

Sulfaro also offer a superb range of Dining Suites with Timber, Marble and Ceramic finishing as well as a selection of Metallic Tables and matching Dining Chairs.

All items are individually crafted and finished here at Sulfaro’s Mitcham Design Studio and Workshop, situated behind our spacious and well appointed showrooms. Sulfaro Furniture is located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, just a kilometre west of the Ringwood offramps on Eastlink.

The Showrooms are open 7 days per week, between 10am and 5pm Monday to Friday and 11am until 4pm Sundays. There is ample off-street parking and please feel welcome to schedule a visit with our Design team and Retail Manager Amelia Sulfaro prior to your visit. Simply call ahead on 03 9872 4608 and book a time convenient to you.

Sulfaro is all about choice. Choose the fabric, the colour or colours, the leather, the look and feel of your new lounge suite. The secret of our success is no secret. When you select from Sulfaro you are commencing a life changing experience – the Sulfaro Experience. It’s the right decision.

Sulfaro – it’s simply the best.