Como By Design – Interiors Showhouse 18-21 October 2018


como by designWith Spring we think of renewal. And so it is with our homes. it’s time for a change, a refreshment. And it’s time for inspiration. Sulfaro offer a superb range of upholstered furniture, dining tables and chairs, occasional chairs and simply beautiful accessories. With an Interior Designer and Sulfaro’s hand built premium furniture you can create the environment you’ve always wanted. Space to move, refined, extremely comfortable furniture. So for some real inspiration why not visit the Como By Design – Interiors Showhouse at Como House (Williams Rd South Yarra) this weekend coming. It promises to be spectacular!

Como By Design ‘reimagines’ the interiors of Melbourne’s famous historic mansion Como House through the vision of twenty-six eminent designers. Each designer will decorate a space – from the grandest to the most humble of spaces.


With International Guest speakers including the renowned Nina Campbell of the UK, visitors will see and hear about the latest trends in international design.

The event profiles a broad spectrum of Melbourne’s Interior Designers and their work. You can view a full selection of the designers presenting here with their profiles.

As well there will be a series of nine Seminar sessions over the three days with well known presenters and panel members, discussing an excellent range of topics.

The Seminar schedule and topics are to be found here. You can book now to ensure your place at any of these seminars whilst space is still available. It is a rare opportunity to hear from luminaries such as Nina Campbell, Robyn Holt, Paul Bangay, Phillip Bershad, Justin Bishop, Camilla Molders, Adelaide Bragg, Alexander Brownlow, Lucinda Kimpton, Tigger Hall and other notable experts and industry contributors.

It’s the perfect time to be inspired, to be informed, and to really benefit from genuine creativity and vision.

Zora McDonald provides a further insight in her article reprinted here from the Age (12/10/18)


‘Not just plumping cushions’: Designers share misconceptions about their industry

For the creatively challenged, the design world can occasionally feel like an elusive space full of perfectly put-together rooms: an art form covering colour, space and style.

But there’s a group of an interior designers that wants to get rid of the mystery that surrounds the job.

From October 19 to October 21, the historic Como House in South Yarra will be reimagined by 26 eminent designers, who are looking to show off their work to those who may not understand it.

Here, three of the designers reveal the various misconceptions that surround the industry, and why an event like this one is important.

It’s not all about design


According to Lucinda Kimpton, of Lucinda Kimpton Interiors, being an interior designer, surprisingly, is not just about design.

“The design side of executing a project from start to finish only entails approximately 30 per cent of the project time; we are also experts in the art of problem solving, communication, logistics, quality control, furniture moving, and psychology,” she says.

Camilla Molders, of Camilla Molders Design, concurs.

“We aren’t just about plumping cushions or just what the space looks like, though I will go to the grave defending the fabulousness of how a good, fluffed cushion really can change the feel of a space,” she says.

Feel is as important as looks

For her, interior design is as much about how a space feels as it looks.


“An interior designer is not just there to make a space look good, they are there to make a space feel good, too. The spaces that clients live in, work, eat or holiday have such a big impact on their psychology and need to be designed to make them feel good,” Molders says.


“Engaging an interior designer who can relate to your individual personality and aesthetic can really change your quality of life. I believe there is the right designer out there for every individual and the right individual for the designer, it’s about finding the right fit,” she says.

She says she’s not interested in “repeating” herself or “taking the easy way” when it comes to tackling a project.

“I love the human side of really understanding their individuality. My home is where I exhale, I help my clients find their individual style that also helps them exhale and excel.”

It’s not just for the rich

According to the founder of Alexander Pollock, Aaron Wong, employing an interior designer is not just for those with wads of idle cash.


“A lot of people assume that interior designers are just for the rich. Interior designers are for everyone as we work within the client’s budget as long as it is realistic,” Wong says.

It’s about you, not them

Molders says more than anything, a good designer understands it’s all about you, and not just about the individual desire or vision of the designer.


“Good design involves really understanding the needs of the client and their lifestyle so that the end result is something that is suitable and functional to them,” she says.

“We need to really understand the needs of the space and the people who live within and design the space to suit them. There is so much emotion involved dealing with people’s personal spaces and that is a responsibility I don’t take lightly. I want to work with my client to create an individual space that suits them and their needs. I’m not going to walk into a room and say, ‘That’s hideous, it has to go’. ‘That’ might be someone’s treasured heirloom and something they cherish — it’s my job to work with ‘that’.”


For Wong, putting together an event like Como By Design is important because of these misconceptions.

“The interior design world may seem elusive to the everyday person. An event such as this brings together the design community to showcase to the wider community what interior designers have to offer and that it is very much accessible to anyone,” he says.

Molders, meanwhile, believes it’s a “brilliant platform for people to see what designers can do”, and “see how spaces really can make you feel”.

For more information on Como by Design and to buy tickets, visit their website.


Why not plan or schedule a visit to Sulfaro this weekend prior to the show? Browse from our Sulfaro Collection [LINK]. Take a seat, feel the comfort and finish of our fine handmade furniture – fine European styling combined with luxurious fabrics or leathers, top quality Dunlop foam and delightful timber finishes.


You will find us located at 650-652 Whitehorse Rd Mitcham (Cnr of Cochranes St) approximately 1km from the Eastlink exit ramps.


Call now and book a time with our design and sales team to discuss your specific needs and requirements. Bring your floor plans. Design the Lounge suite you desire with literally hundreds of fabrics, timber or painted finishes and a wide selection of styles and design options available. Click here for more details on our Sulfaro Collection


Sulfaro – Handmade by skilled Artisans right here in Melbourne. Simply the best.




Choosing your Dining Setting – from Sulfaro – 10yr Guarantee incl.

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It’s Springtime. This week we welcome Daylight Savings. Longer evenings, the chill off the air. It’s time to entertain, to create that ultimate dining experience – the Dinner Party. And the first prerequisite is a comfortable, attractive Dining Setting. A dining setting that comfortably seats your family and friends, that allows you the freedom of creating a visual delight – food, wine, crystal glasses, elegant porcelain. A comfortable setting that is part of creating those memorable, joyous moments.

At Sulfaro we offer a wide range of dining settings, both traditional and contemporary. Choose from our dining table and chair selections. Sharing a meal with loved ones is a wonderful experience – the warmth, the comfort, the flavours, the sheer enjoyment. And it all starts with your dining setting.


A few tips in selecting your dining setting – but first always remember – touch the surface – wood, glass, stone, ceramic – do you like it? Is it to your taste? Secondly take a seat at the table – are you comfortable? Do you like the fabric of the chair, its shape, its feel? Do you feel part of the table, moving comfortably?


A dining table is one of the most important purchases you will make for your home! It must be many things; yes, it’s a place for dinners, family lunches and lazy breakfasts, but it is also a place to do homework, jigsaw puzzles, newspaper sprawling and amongst all this, it is a vital centrepiece for your home and key anchor for your interior style.

If your table is well crafted and strong, it should outlive you by a long while and can even be a half decent investment piece, so it should never be something you purchase on a whim. We give you the need to know pointers to help you find the perfect piece to sit at the heart of your dining space.



The shape of your dining table will be greatly dictated by the room it is going to be placed in. Most spaces will suit a rectangular dining table as most dining spaces tend to be rectangular in shape and this combination provides soothing visual symmetry. You are also more likely to have greater choice when it comes to choosing styles because rectangular dining tables are the most popular on the market and are favoured for their classic and highly functional aesthetic. They are also a great choice if entertaining is your thing as they can easily have a chair or two added to them to accommodate that once a year celebration and its large guest list! Round or oval tables are often favourable because there is no “head” of the table and they offer a more informal and intimate approach to dining. These styles are also wonderful as they help provide a smooth flow of traffic through the space. Visually, round or oval tables tend to provide softer lines and come into their own in smaller rooms, especially those with a pedestal base as they take up less space and don’t break up the visual flow. Square tables should generally be reserved for use in large open spaces as they tend to take up vast amounts of space. If you do consider a smaller square option, keep in mind you will never be able to push all chairs in at once and therefore you will need to allow extra room for them to sit slightly out from the table.



The table’s size has to be based on the size of the room it is going to call home. You will need to consider and allow for the pushing back of chairs and room for people to circulate within the dining space. As a general rule of thumb, 90 cm from the wall or any other larger furniture items in the room is the minimum space to allow. Don’t forget the height of a dining table can vary, too. Most modern tables sit around 76 cm but many antiques or mid-century styles can vary from this measurement so make sure you consider this before you go choosing things such as on trend over the dining table pendant lighting and dining room chairs! In regard to choosing chairs you should always aim to leave about 20-30cm between the seat to the dining table and if you already have chairs you love…make sure to take their measurements with you when you head out shopping. If you are unsure of the size you need it is a fabulous idea to mock up a paper template to use in your room to ascertain what size will work best for your home, you can always take it on the table hunt with you too!



This is perhaps one of the most key points in choosing you’re dining table! A tables materials speak volumes as they act as an anchor in terms of the interior style of the home but also need to provide ample functionality. If you’re looking for something that will stand the test of time, then hardwood is the best option. Consider blackbutt, mahogany, walnut, oak and gum for both looks and durability. Salvaged or rustic wooden tables are also great as they provide character and can take most things you choose to throw at it with ever added aged worn chicness. Do make sure if you choose a timber table, salvaged or hardwood, that it is completely sealed, even on the base so as to avoid moisture sneaking in and bowing or cracking your tabletop. Glass topped tables are great options for smaller more modern spaces and those lacking in light because they allow light to filter through and visually they are not too overpowering or heavy. However, they do tend to scratch and are often hard work to keep clean. A more recent addition to the dining table market is concrete which is a fantastic option as it is beautiful, modern and super durable. It is also a material that transcends a myriad of interior styles. Surfaces such stone and marble are lovely and offer a great hard wearing surface but be cautious that they don’t appear cold and unwelcoming in your space and also pay close attention to the sealant used on these surfaces to avoid nasty stains.

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All good advice, but the real test is to view and be seated at the table of your choice. Schedule a visit now to visit our showrooms at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, just 1km west of the EastLink exit.

Call now on 9872 4608 and arrange for our Sales and Design team to guide you in your selection.

For elegant European styling choose Sulfaro. Made here in Melbourne – Hand built by skilled artisans – it’s simply the best.

Grand Final Weekend Specials

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Perhaps you’ve been looking for a new lounge or dining suite. A delightful occasional chair? Something Contemporary and Modern? Everything you’ve seen lacks that certain something. It’s time to visit Sulfaro! What you’re looking for is quality – real craftsmanship, real attention to detail. Furniture made right here in Melbourne. Totally Australian made. Simply hop in your car and take a 20 minute drive out to 650-652 Whitehorse Rd Mitcham (Cnr of Cochrane St) – 1km west of Eastlink, to view an absolute world of fine handmade quality furniture.

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At Sulfaro, our craftsmen and artisans go that extra mile to ensure you enjoy the finest quality furniture available in Melbourne. All our frames are constructed from the highest grade kiln dried timbers and structural plywood. All feature structural blocking and hand tied sprung edges. Cushions, backs and arms use the finest Dunlop foams, all with a lifetime guarantee. Take a seat and feel the absolute difference in luxury and comfort.

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Sulfaro offer customers the opportunity to develop the sofas and armchairs they desire. With a wide range of styles available (See our Sulfaro Collection), there’s sure to be a design that takes your fancy. Choose from the hundreds of different fabrics and leathers available.

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Where many well-known brands of furniture import cheap inferior product from China, India or Indonesia, the Sulfaro upholstered furniture is actually made right here in Melbourne – when you visit the Mitcham Showrooms, take the time to view our factory on site, you’re most welcome. Our Manager Santo Sulfaro will be happy to arrange a viewing.

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Sulfaro maintain the same high standards of quality, comfort and design as were set in the 1960s when original owner Nunzio Sulfaro first set up his factory to manufacture fine high quality European styled furniture. Nunzio is Santo’s Father, Sulfaro is a family business, with a proud tradition and today that tradition continues. What it means for you the customer is genuine comfort, longevity and real design excellence.

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Make the time this weekend or week (School Holidays? Bring the kids with you!). Call us now on 9872 4608 and book a time with our experienced Sales team. Bring your floor plan with you and our Design team can assist you in creating the look and feel you desire. Achieve a unique design with quality and craftsmanship – for a price others charge for cheap imported second rate furniture. At Sulfaro it’s genuine value for first class hand made product.

Choose real quality, choose genuine European craftsmanship and tradition. Choose Sulfaro.

Made here in Melbourne – it’s simply the best.

One Off, Not to be repeated Sale prices.

At Sulfaro, located at 650-652 Whitehorse Rd Mitcham – this week only. Beautiful furniture priced to go. Limited to the items displayed with pricing.

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Over the next few months Sulfaro is commencing its Designer Weekends. Well known or up and coming Interior Designers and Decorators will present displays at Sulfaro. It should be very exciting – fresh ideas and new ways to display the beautiful hand-made superb Sulfaro Collections. You will be invited to bring your floor plans, discuss fabrics and colours. You can learn the basic principles of Interior Design and Decoration from real experts, talented, gifted and creative people. Stay tuned for announcements – times and dates. We really look forward to seeing you and welcoming you with genuine Sulfaro Hospitality.

The Sulfaro Collection is extensive and caters for a wide range of tastes and preferences. For those who prefer a more traditional living area, we offer a timeless range of Sofas, Armchairs and dining settings. Colours and fabrics from all major Fabric Houses that reflect perfectly the stunning beauty of genuine European styling inherent in all Sulfaro Furniture classics.

For many of you, it’s a more contemporary style that is attractive. Our Contemporary / Modern Collection offers a wide range of styles, sizing, colour and fabric choices. Whether you are furnishing a modern city apartment, a large open plan living area in a post modern home or perhaps selecting furnishings for a holiday home or apartment beachside – Sulfaro have just the piece you are searching for. Don’t hesitate to seek our advice on design, fabric choice and matching your selections with some of our delightful accessories available to compliment the ultimate look and feel of your interior design. Here is a selection of just some of the many styles available through Sulfaro at our Mitcham Showrooms.


Call now and book a time to meet with our Design and Sales team on 9872 4608. Our showrooms are conveniently located 1 kilometre west of EastLink at 650-652 Whitehorse Rd Mitcham (Corner of Cochrane St). We are open 7 days per week – 10am until 5pm Monday to Saturday and 11am until 4pm on Sundays.

Choose Sulfaro – with the real signature of European Design and Comfort.

The Sulfaro Clearance Sale has been extended until September 16th. Don’t miss your opportunity to enjoy the comfort of Sulfaro Furniture.

Looking for a new lounge suite, dining setting or just a comfortable and relaxing occasional chair? Look no further. Schedule a visit to Sulfaro at 650-652 Whitehorse Rd Mitcham (cnr of Cochrane St) 1km west of EastLink. Don’t delay, there is a magnificent selection of hand-made truly elegant furniture in both traditional and contemporary styles available right now – but only for the next two weeks.


This week we thought we’d give you a preview of our Classic/Hampton Selection.

Our featured images present the very classical Ringwood Sofa and the Chelsea Wing Chair in matching fabrics. The sofa is offered dressed in a horizontal striped ivory grey patterned material. The Chelsea Wing Chair is dressed in a grey and white patterned fabric with cherrywood carved legs.

The sofa material is Aylesbury Pewter from Warwick Fabrics. The chair is dressed in Winslow Pewter by Warwick Fabrics. With soft lighting from the feature lamps, both table and free standing, and the accompanying gilt edge metallic glass topped table, the gentle blues, greys and silvers capture the moment.


Contrast this with the New Tribeca. A relaxed Hamptons style Sofa, it is pictured here against a contrasting chair, the Charlotte, in a red ‘living pattern’ Doolittle Crimson from Warwick, with a matching Ottoman.

The Sofa is dressed in a deep blue velvet fabric called Hug from Zepel Fabrics, with a freestanding tripod lamp, a delightful statuette in polished metal finish of gathered giraffes, a timber side table, patterned red mat and contrasting cushions. Simple, elegant and understated.

For a further viewing of our Classic/Hamptons range please click here. We have a wide range of individual sofas with armchairs to match as well as occasional chairs and matching accessories.

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Now is the time to ensure you can enjoy the comfort of a new Sulfaro hand-built superb sofa. Make an appointment with our Sales staff to discuss your needs. Feel free to bring your floor plans and our expert design team can assist you in developing the look, the feel and the style you desire. Call now on 9872 4608 and book a time convenient to your schedule, or leave you details here and one of our helpful Sales consultants will get back to you to assist you with your enquiry.

Choose Sulfaro – it’s simply the best.

Sulfaro Pre Spring Clearance Sale – Dining Settings

The Sulfaro Pre Spring Clearance Sale has another 2 weeks to run. Now is the time to drive out to our showrooms at 650-652 Whitehorse Rd Mitcham (Corner of Cochrane St – just one kilometre west of EastLink). With a full range of upholstered furniture – Sofas, Armchairs, Occasional Chairs, Ottomans and Accessories, it’s time to choose the lounge suite and dining setting you desire for your home or apartment. Generous discounts on selected items of up to 40%.

Sulfaro offer a wide selection of dining settings – Tables – standard and extendable with matching dining chairs to suit most tastes. High quality, beautiful warm timbers matched with rich fabrics. Comfortable, luxurious, when you select Sulfaro you’re selecting a real showpiece.


Add to this our magnificent selection of objets de art, credenzas and cabinets, lamps, coffee tables, statuettes and framed artwork – there’s so much to choose from.


All Sulfaro upholstered furniture is manufactured in our factory workshop at the rear of our showrooms. Handmade by real craftsmen with first class quality materials. From hand tied steel springs to full blocked framing, your guarantee of a superbly constructed piece of furniture , one that will last you a lifetime.

Take the time to sit down with our in house design team to work with you in creating your individual furnishings – Sofas, Armchairs, Ottomans – the lounge suite that reflects you and your taste. A living room and dining setting you can be supremely proud of. Sulfaro carry a wide range of fabrics, materials, leathers and finishing from all major fabric suppliers.

So don’t delay, Sulfaro are open from 10am to 4pm weekdays and Saturday, and from midday to 4pm Sunday. Give our sales team a call on 9872 4608 before you visit, bring your floor plans – Sulfaro is an experience and truly offers a world of choice.


Sulfaro – It’s simply the best


The Sulfaro Early Spring Clearance Sale Continues – Up to 40% off selected lines – at our showroom 650-652 Whitehorse Rd Mitcham, Cnr of Cochranes St, 1km west of EastLink

A Traditional Choice

For many people traditional upholstered furniture simply completes the living room or living area. Whether it’s a fine Federation home in Camberwell or a spacious apartment on Beaconsfield Parade in Middle Park, Sulfaro have the right selection of elegant traditional furniture to suit your tastes, delivering comfort and luxury with true European style.

Here we present our Traditional / European collection.


Always a stand-out, the Camelot Fringe Scatterback is simply always a beautiful addition to your home. Pictured here in a gold and black brocade fabric exclusive to Sulfaro and imported from Europe, this 3.5 seater sofa (and accompanying armchairs if desired) is simply outstanding. With matching Diamond Buttoned Ottoman, a jaguar statuette, matching lampshade, Rococo side table and a gorgeous Louis XIV occasional chair, it’s entirely sophisticated yet sumptuously comfortable.

The Camelot is also available with a Classic skirt.

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The Lawrence is a beautiful traditional curvaceous Sofa, pictured here with matching armchairs. It is most definitely formal with a high back and large rolled arms in soft pleating with inset piping, skirted with a cord trim.

Pictured here in a rich Ivory Brocade fabric, contrasted with matching striped cushions, the setting includes an elegant metallic glass topped coffee table and a refined understated blue cream embroidered rug. The scene is completed with a matching credenza, gold edged gilt lamps and a statuesque equine metallic sculpture. Again very sophisticated yet supremely comfortable.

Follow the link below to review our complete selection of Traditional / European style Sofas, Armchairs, Occasional Chairs and Dining Chairs.

All sofas featured offer complimentary armchairs and are available from 2 seater sofas to 3.5 seater sofas with larger variations also available on request.

Sulfaro Furniture Showrooms are located at 650-652 Whitehorse Rd Mitcham (Cnr of Cochranes St), 1km west of EastLink.

Call now on 9872 4608 and arrange a consultation with our Sales and Design team – or simply leave your details here and one of our friendly team will get back to you to assist you with your enquiry.

Open 7 days per week, 10am to 5pm Monday to Saturday and 12pm until 4pm Sundays.

It’s time to drive out to Sulfaro – Now! and see for yourself. Real luxury, real comfort. Relax – it’s from Sulfaro.