The Sulfaro Made in Melbourne Sale. Extra Quality, Extra Comfort, Extra Value “The Sulfaro Experience”

May 28, 2020 / sulfaro2018 / Leave a comment

When making a purchase, we all desire that little extra. That special addition that completes our feeling of accomplishment. When selecting furniture, it’s both the little extras and the very real features that confirm Sulfaro Furniture as the very best available. Handcrafted, hand built here in Melbourne. Made in Australia – and right now with our ‘Made in Melbourne’ Sale, discounts of up to 40% on marked items.

But getting back to extras, a Sulfaro sofa, armchair or dining setting offers so much more. Each piece is lovingly crafted by our skilled artisans under the watchful eye of master craftsman Santo Sulfaro. Each piece is individually crafted at our Mitcham Studios and Workshop from frame building to the finished item, with that extra attention to detail and quality.

Fabrics are selected from the world’s leading fabric houses. Leather from the best suppliers. Foam or down cushioning is prepared and finished using the very best materials available. There is no compromise on quality. It’s that little bit extra that makes the Sulfaro difference.

The Sulfaro experience. Quality, luxury and comfort with a lifetime guarantee on all workmanship (repairs and maintenance are only a phone call away – not a continent). Repairs and refurbishments on fabrics are simple – Sulfaro is Melbourne based, providing easy pick-up and delivery.

Take a look at our Sulfaro Collection and you’ll be excited and delighted at the range of designs and styles available across the entire Sulfaro range. It’s the little extras – the skirting, the fringing, the piping, all in stunning fabrics and materials. The brass casters, the timber finishing, all standard, part of the masterful creation of every Sulfaro piece of furniture. European elegance, with sophisticated Italian design and styling. Traditional classic designs as well as modern contemporary masterpieces.

View our full selections here:

Signature Selection – our most popular sofas and lounge suites
Traditional/European – superbly crafted traditional furniture in formal European classic designs
Contemporary/Modern – furniture for modern interior design. On trend, current styles
Classic/Hamptons – timeless design, popular classic styles, Hamptons relaxation and comfort

Add to this an extensive range of Recliner units – chairs, sofas and full lounge suites as well as Sofa Beds. You’ll find this under Recliners and Motion Suites – a full range of both leather and fabric units in modern comfortable designs.

To compliment this beautiful and exquisite selection, Sulfaro offers a complete range of Accessories such as Lamps, Credenzas, Side Cabinets, Coffee and Side Tables, Mirrors and featured Statuettes and Objets De Art. These can be viewed here – Decor and Design Accessories.

A full range of Dining Settings from full extendable dining tables for up to 12 people or simple settings for 2-4 people are also available and now on sale. Timber, glass and ceramics, the choice is yours.

Compare this beautiful furniture to what is available in the big furniture outlets. Most of the stock in those outlets is robotically manufactured in third world sweatshops – in Indonesia, China, Vietnam and the Philippines. There is simply no comparison. You have little or no choice in fabrics or leathers, framing is often inferior – it’s a cookie cutter option from start to finish – one size fits all.

Make the time to schedule a visit to our extensive Sulfaro Showrooms located in Mitcham (details below). Sit back and relax and really enjoy that extra comfort and delight in the simply gorgeous designs. And right now with our Made in Melbourne Sale, your selected lounge suite could be yours, delivered and in your home within the week – with that little extra discount of up to 40%! Now that’s something you can really enjoy!

It’s the Sulfaro experience – a lifetime of pleasure, comfort and pride in your beautiful Sulfaro Furniture. Make the time to visit and select from available floor stock in our extensive showrooms – over two buildings of simply superb furniture for your viewing.

Sulfaro Furniture is located at 650-652 Whitehorse Rd Mitcham, cnr of Cochrane St, just 1 kilometre west of the EastLink Ringwood exit ramps.

Open 7 days per week. Our hours are as follows

10am to 5pm – Mon – Sat
11am to 4pm – Sundays

Ample off-street parking is available.

[At Sulfaro we follow and abide by prescribed social distancing requirements of both the State and Federal Health Authorities. We maintain the highest standards of hygiene with daily cleaning and disinfecting. Hand sanitiser and wipes are always available.]

Now is the time to commence your Sulfaro experience. A showroom visit will confirm your desire to refresh and renew your living areas with exquisitely designed, superbly crafted Sulfaro Furniture. It’s your opportunity to experience true luxury – it’s the Sulfaro experience.

Sulfaro – it’s simply the very best.

Made in Melbourne Sale at Sulfaro Furniture – Up to 40% Discount.

May 21, 2020 / sulfaro2018 / Leave a comment

When purchasing new furniture there are important considerations. Design, quality and finishing are all equally important. At Sulfaro it is the attention to detail in the refined stitching, the superb comfort of selected cushioning (foam or down), the exquisite designs and the knowledge that you really are making the purchase of a lifetime – it’s the Sulfaro experience.

All Sulfaro Furniture is hand built and handcrafted right here in Melbourne at our Mitcham Studio and Workshop located at the rear of our spacious showrooms. It is truly an integrated operation. Furniture once completed is either delivered to clients or makes its way onto our showroom floor.

Right now is the perfect time to select from our extensive Sulfaro Collection and enjoy great savings and value. Spread over two very large showrooms, you will find many of our most popular lounge suites, sofas, armchairs and accessories marked down by as much as 40%. Why? We simply need the space for some of our more recent new designs. Sulfaro Furniture is timeless. We offer a wide range of Traditional and Contemporary selections. Add to this a beautiful range of Dining settings and occasional furniture such as Credenzas, Cabinets, Side Tables, Coffee Tables and Lamps, plus much, much more in terms of ornaments, rugs and objets de art – there is a spectacular world of choice.

Our trained and skilled artisans do not cut corners. At Sulfaro we select only the finest fabrics and leathers from the world’s leading suppliers. Frame makers, upholsterers, seamstresses all take pride in producing simply exquisite furniture – all under the watchful eye of Master Craftsman Santo Sulfaro.

You can start your journey, your Sulfaro experience, right now. Browse our website here. Click on Collection and choose from our extensive range of superb luxury furniture. Our most popular lines can be viewed in our Signature Selection. To assist you further we offer the following categories for your appraisal and enjoyment.

Take the time to quietly browse through each category to find the style, the design that best suits your tastes and interior design of your home.

Right now is the perfect time to visit our showrooms and experience the luxury, the comfort of authentic handcrafted Sulfaro furniture. No need for an appointment, just drive out to our Mitcham Showrooms (details below) and begin your Sulfaro Experience. Take a seat on your favourite sofa or armchair, sink back and relax. Feel the support, enjoy the feeling of fine fabrics and leathers. It’s real quality down to the smallest detail.

For a more individual approach, customers can book a time with our Design team to create and customise the Lounge Suite, Sofa or Armchairs of your choosing. Select the fabrics or leathers, the colours, the accessories such as piping, skirting or fringe. Provide your measurements to ensure a perfect fit for your new furniture in your living room. Recliner? Sofa bed? – it’s all possible at Sulfaro. And it all comes with a lifetime guarantee on all workmanship.

Truthfully, what would you prefer? Genuine quality handcrafted, locally made upholstered furniture, your choice of fabrics, leathers and colours – or a simple cookie-cutter, mass produced sofa from a third world robotic manufacturer. Similar components but much lower in quality and craftsmanship.

It’s the knowledge of the master craftsmen and skilled artisans that can take the very best of materials – framing, springs, cushioning and fabric and turn them into a masterpiece of luxury, comfort and design – a truly elegant piece of refined furniture you will be proud to own.

Our showrooms are located at 650-652 Whitehorse Road Mitcham, corner of Cochrane Street, approximately 1km west of the Eastlink Ringwood exit ramps. Sulfaro Furniture showrooms are open 7 days per week.

10am – 5pm Monday to Saturday
11am – 4pm Sundays

Now is the time to enjoy up to 40% discount on indicated floorstock. This is currently being offered on many of our most popular lines. Make your way out to our showrooms this week to experience the Sulfaro difference – support Australian made products and local business. Help to ensure local employment. And the end result? You get to enjoy the real luxury and comfort of Sulfaro Furniture for a lifetime. It starts right now.

Sulfaro Furniture – it’s simply the very best.

Select Quality, Design and Comfort from Sulfaro – ‘The Made in Melbourne Sale’

May 15, 2020May 15, 2020 / sulfaro2018 / Leave a comment

After the last few weeks you’ve decided, it’s time. Time for a new Lounge Suite – sofa, armchairs and maybe an ottoman. But where should you look? There are so many options! Or are there? What if you could purchase a handcrafted, hand built lounge suite for a similar price to something mass produced? Made right here in Melbourne. The good news? You can! And right now at Sulfaro you can take advantage of our ‘Made in Melbourne Sale’, enjoying up to 40% discount on all nominated floor stock.

Here’s the real difference, at Sulfaro you can discuss your ideas and requirements with the craftsmen who will build your new Sofa, Armchairs and Ottoman. You can select the colours, the fabrics, the leathers, the finishing and accessories with our Design team. Customisation is the norm at Sulfaro and your selected furniture can be as individual as you are.

Amelia Sulfaro, our retail manager, can take you through the design process. Clients can select fabrics, leathers and finishing (piping, fringe, etc) from the world’s leading suppliers. Our design studio offers literally hundreds if not thousands of different fabrics, materials, leathers and accessories you can choose from.

Buy from a large furniture retailer and 90% of the time you are selecting a robotically manufactured item with little or no finesse in its production line, often utilising sweat-shop labour.

A Sulfaro Sofa or Armchair is a crafted masterpiece. Each stage of the build is overseen by Master Craftsman Santo Sulfaro. Framing, Springs, Cushioning Foam or Feather Down – hand stitching by qualified seamstresses. Polishing, lacquering – it’s all completed individually for each piece. Made in Australia, made right here in Melbourne.

Take the time to browse our Sulfaro Collection here. Select the style, the design that most compliments your home and your living areas. Choose the size that best accommodates your needs – 2 seater through to large corner units. Classic and Traditional or Modern and Contemporary – a fabulous selection of high quality luxury furniture.

Sulfaro carry a wide range of Recliners and Motion Suites. The full complement of Recliners displayed are made exclusively by Sulfaro right here in Melbourne at our Mitcham Workshop. All Sulfaro Furniture, including recliners, comes with a lifetime guarantee on workmanship.

Garstone Gipsland -Sulfaro Latrobe Back Page Template

Garstone Lawson -Sulfaro Lawson Back Page Template

Again, the choice is yours. Schedule a visit to our Mitcham Showrooms and select direct from our Floor Stock. You’ll enjoy substantial discounts (up to 40%) during our ‘Made in Melbourne Sale’. Or arrange to custom design your new upholstered furniture, creating your own unique bespoke lounge suite, sofa, armchairs as well as occasional chairs and Dining settings. Select from our exciting range of unique accessories – side tables, coffee tables, lamps, credenzas and cabinets, to compliment your new lounge suite or sofa.

Call 03 9872 4608 and confirm your appointment with Amelia Sulfaro and our design team at a time of your convenience. Bring your fabric samples, photographs and full floor plans or Interior Design plans with you. It’s time you started to enjoy the experience of determining your new furniture – the Sulfaro experience – comfort, luxury and exquisite design.

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd, Mitcham, corner of Cochrane St. This is approximately 1km west of the Ringwood EastLink exit ramps.

The Sulfaro Showrooms are now open from 10am until 5pm Monday to Saturday, and from 11am until 4pm on Sundays.

At the Sulfaro Showrooms we practice the required social distancing at all times. Hand sanitiser and wipes are always available. By calling ahead and scheduling an appointment, you can assist us in ensuring social distancing is maintained, but rest assured, the Sulfaro Showrooms are extensive and easily cope with such demands.

Make the right decision. Select from Sulfaro and enjoy unique bespoke handcrafted hand built furniture made by true artisans and master craftsmen and women. It’s time to Buy Australian and Buy Local, ensuring the protection of Australian jobs and a most valuable industry sector – Handcrafted, hand built Upholstered Furniture.

Select Sulfaro – it’s simply the very best in Design, Comfort and Luxury.

The Sulfaro ‘Made in Melbourne’ Sale. Exquisite Design. Hand Built, Handcrafted. Made in Australia.

May 7, 2020May 13, 2020 / sulfaro2018 / Leave a comment

As the current situation continues, we are all spending much more time at home. For many people this provides the inspiration to update and replace much of the furniture in their living areas. It’s genuinely time to refresh and renew – with Sulfaro. Hand built, handcrafted right here in Melbourne at our Mitcham Workshop and Studio.

During these extraordinary times it is becoming even more clear that for consumers it’s incredibly important as Australians to support local industry and local employment. It’s time to recognise the importance of our valued local artisans, craftsmen and women.

The Sulfaro Collection is entirely designed, fabricated and dressed right here in Melbourne. The range offered is entirely Australian made.

The good news right now is you can purchase from our beautiful collection and enjoy significant discounts on a wide range of floor stock – Lounge Suites, Sofas, Armchairs, Dining Tables, Dining Chairs and settings –as well as a wide range of accessories – Credenzas, Side Tables, Coffee Tables, Ornaments and much, much more – Up to 40% reductions.

Under current Lockdown provisions, we are permitted to trade. Naturally we ensure safe social distancing is effected and both hand sanitiser and wipes are always available.

We invite you to view our extensive showrooms and the superb selection of luxurious and comfortable furniture on display. Take the time to schedule an appointment with our Retail Sales Manager, Amelia Sulfaro, to assist you in making your selections. You can call on 03 9872 4608 to book a time, suitable to your situation.

For those people wishing to create their own custom designed Lounge Suite, Sofas or Armchairs, at Sulfaro it’s the ‘art of the possible’. At Sulfaro you have the opportunity to select the colours, fabrics or leathers, accessories and timber finishing you may prefer. The Sulfaro Studio offers a massive range of the very best fabrics and leathers from the world’s leading suppliers.

Prior to your scheduled appointment, take the time to browse the Sulfaro Collection on our website. Choose the design, the style you prefer. This is the base selection, you can then select the fabrics or leather you may prefer, the colour/s and any accessories (piping, skirting, cushioning and castors) you desire. Select the timber finish you prefer. The result? A lounge suite, sofa or occasional chair as individual as your are. This is no cookie-cutter operation. Each piece is bespoke using the finest of materials.

Compare this with imported furniture. Generally there is no choice in colour selection, fabrics or accessories. What you see is what you get. Most items have been mass produced in third world countries utilising either robotics or ‘sweat shop’ methods. Inferior timbers, fabrics, leathers and ultimately finishing – cheap and low grade.

At Sulfaro all workmanship is guaranteed for life. It is not uncommon for clients to return to us in a decade to refresh their Sulfaro Lounge Suite wth a fabric update. The Sulfaro Collection offers a timeless beauty that is only further enhanced through being entirely and meticulously handcrafted and hand built by the Sulfaro team of professional artisans, ably managed by Master Craftsman Santo Sulfaro.

In purchasing from Sulfaro, you are supporting local Australian employment, ensuring a valuable local industry prospers and the future for young apprentices in Upholstery, Framemaking and Seaming is both bright and rewarding. Equally important – your dollar stays here in this country.

The Sulfaro Collection is of the highest quality, offers superb design and is supremely comfortable. It’s a luxury you truly deserve. European styling with a dash of Italian artistry. Why settle for a cheap imported imitation?

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St. This is approximately 1km west of the EastLink Ringwood exit ramps. The Showroom is open for inspection 7 days per week, 10am to 5pm Monday to Saturday, 11am to 4pm Sunday.

Don’t hesitate. Schedule a visit this week. It’s time to treat yourself to some luxury and comfort, a reward if you like for abiding by the Lockdown requirements. It’s time for you to enjoy the Sulfaro experience.

Design, Comfort and Quality. It’s from Sulfaro – It’s simply the very best – made right here in Australia.

The Sulfaro ‘MADE IN MELBOURNE’ SALE – Handbuilt Handcrafted Quality Furniture. Up to 40% Discount on nominated items.

May 1, 2020May 1, 2020 / sulfaro2018 / Leave a comment

With these challenging times, it’s pleasing to be offering a range of beautiful upholstered furniture, dining settings and accessories with significant discounts. Truly handmade and hand crafted right here at our Mitcham Studio and Workshop. It’s the opportunity to select current floor stock from our fabulous Sulfaro Collection at very attractive pricing.

Our Showrooms are open for business and well stocked with some superb offerings. From the more traditional European classics right through to thoroughly modern and contemporary design – it’s all here to please and delight you. Take the time to browse our website and the Sulfaro Collection. From very formal almost baroque design to the most comfortable of recliners and motion furniture – All Australian made with elegance and finesse.

The Sulfaro Collection offers both traditional and modern selections. A huge range of fabrics and high quality leathers is available for your consideration. The Sulfaro Studio offers fabrics, leathers and materials from the world’s leading suppliers.

The Sulfaro ‘Made in Melbourne’ Sale aims to bring the very best of locally made, designed and crafted furniture to our clients with real value and savings.

Perhaps it’s worth noting that at 90% of well-known furniture outlets, the lounge suites, sofas and accessories are mass-manufactured offshore using robotic machinery. The end product doesn’t have the qualities of a handcrafted, handmade Sofa or Armchair. Standard cushioning, cheap springs and a very limited range of fabrics and ‘leathers’, none of which displays any real quality. Yet you will pay the same for these units as you do for quality handmade furniture. Why? Because you’re paying for the transport by sea, the storage, and for the company that is selling it, their advertising and branding and a host of other overheads the retailers offering imported furniture must carry.

When you buy from local manufacturers like Sulfaro, you are supporting local employment and local jobs. But more than that you are supporting a unique and valuable industry. The Sulfaro team, under the watchful eye of master craftsman Santo Sulfaro, employ age old traditional methodologies in furniture making – frame making, upholstery, seaming, fabric and leather preparation and the final finessing. In older times the craft was called ‘Upholding’ and therein lies the secret of all Sulfaro Furniture – the sheer and absolute comfort it provides. It will ‘uphold’ you in most pleasing recline…

Yes, with Sulfaro there is the very best in selected timbers, superb first class cushioning using memory foam and very precise stitching, the right fabric or leathers. But it is the knowing – the knowledge – of how to combine all these elements to provide the simply sublime comfort of a Sulfaro Lounge Suite, Sofa or Armchair that really matters. It’s not possible for machines to replicate the tactile feel, the total understanding and the care of true artisans, craftsmen and women.

The Sulfaro Recliner Selection is a perfect opportunity to illustrate this. All Sulfaro Recliners are exclusive to Sulfaro and made right here at our Mitcham Workshops. Soft, supple leathers, gorgeous blended fabrics – relax, push the button and put your feet up – that’s the comfort you’ve been craving, looking for. Well now you’ve found it – pure excellence, perfect support. Yes relax – with Sulfaro – it really is the Sulfaro experience. And remember – all workmanship is guaranteed for a lifetime. It’s simply a phone call away – not a continent.

Garstone Hastings -Sulfaro Sorrento Back Page Template

Garstone Doncaster -Sulfaro Mitcham Corner Back Page Template

The Sulfaro Showrooms are open 7 days per week from 11am until 4pm at present.

At Sulfaro we are mindful of current social distancing requirements and the need to ensure the safety and comfort of all clients and customers.

Call ahead and schedule an appointment with our Retail Manager, Amelia Sulfaro, to view our extensive floor stock. Items marked down all carry the revised pricing for your convenience. Hand Sanitiser and wipes are always available, Sulfaro Furniture adheres to all current State and Federal Government regulations with regard to the Covid-19 lockdown. (Under these regulations we are permitted to open for business)

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham Victoria on the corner of Cochrane St. This is approximately 1km west of the Ringwood exit ramps on EastLink. There is ample on-site parking available.

Don’t settle for second best. Seek out quality, craftsmanship and comfort. At Sulfaro our success is no accident.

Sulfaro – Design, Luxury and Comfort. It’s simply the very best.