Luxury and Design – Handcrafted Quality Furniture from Sulfaro – Made in Australia exclusively

February 27, 2020 / sulfaro2018 / Leave a comment

It’s time to replace your ageing Lounge Suite. With plenty of options to choose from, the only selection really worth considering is of course Sulfaro. The Sulfaro Collection is an immaculate selection of hand built, handcrafted upholstered furniture made right here in Melbourne.

The Sulfaro team are genuine artisans – classically trained tradespeople specialising in Furniture Making – Framing, Upholstery, Fabric and Leather work – true craftsmen and women creating and completing fine furniture by hand – master craftsmen.

Tribeca Sofa

Canterbury Leather Sofa

Most furniture offered for sale in Australia is manufactured in China or other third world nations such as India, Indonesia, the Phillipines or Malaysia. Generally this involves a robotic process with pre-purchased, pre-made framing, standard fabrics and inferior cushioning, springs and other components. These are mass-produced budget items that unfortunately here in Australia are often priced as quality furniture. Quite frankly it’s anything but. Your choice of colours and fabrics is entirely limited and your suite or sofa is often sold without any realistic guarantee.

So why else should you select Sulfaro? The Sulfaro Collection covers a very broad range of designs, styling and influences.

Mirage Leather Sofa

Jessica Scatter Back Sofa

The ‘Sulfaro Experience’ is entirely unique. Firstly ALL furniture in the Sulfaro Collection is individually hand built. Qualified tradesmen and artisans create each piece from the framing to the final finishing entirely by hand. Our modern Studio and Workshop is extremely well set up with the latest in tooling and equipment. All Staff are traditionally trained in frame making, upholstery and furniture making, and are fully professional and industry experienced.

The Lounge suite you purchase from Sulfaro is individually crafted from beginning to end with passion and skill, in much the same way upholstered furniture has been fashioned for centuries.

You, the customer get to choose the fabrics or leather for your selected Sofa, Armchair or dining chairs. Sulfaro offer a wonderful catalogue and a vast collection of fabrics, materials and leathers from the world’s leading suppliers and Fabric Houses.

Select the colour, the fabric mix, the cushioning, piping, skirting and casters. Custom design your lounge suite to suit your interior design and lifestyle. In the end with Sulfaro’s assistance, it is truly ‘your’ lounge suite. A masterpiece.

Havana Sofa

Praham T Cushion Sofa

What would you prefer? A truly individual custom designed unit that reflects your taste and preferences, or an ‘off the shelf’ (one of many) manufactured second rate cookie cutter knock off copy. Same price but definitely not the same quality.

Sulfaro Furniture offers both traditional and contemporary styles and designs, as can be seen here and also on our website. With nearly 60 years experience in the creation of fine furniture, our clients enjoy true European Craftsmanship and Italian Styling, with furniture built to last a lifetime. In fact, we guarantee our furniture and workmanship to last a lifetime.

London Skirt Scatterback Sofa

Logan Sofa

Beautifully crafted hand-built furniture. The very best in timbers, cushioning and fabrics. The result? Pure comfort and absolute luxury. Guaranteed! Why settle for less? Design, Quality, Comfort – real luxury – or a cheap copy that will be spent in 5 years maximum.

But don’t just take our word for it, take the time to schedule a visit. Call 03 9872 4608 now and book a time with our Design team and Retail Manager Amelia Sulfaro. Feel confident to bring fabric samples, colour selections, photographs, floor plans and interior design plans. Design your dream lounge suite, dining setting and select your preferred accessories. Ottomans, Credenzas, Side Tables, Coffee Tables and beautiful sculptures – you deserve it.

Sulfaro Furniture is located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, approximately 1km west of the EastLink Ringwood off ramps.

With plenty of off-street parking, Sulfaro is open 7 days a week for your convenience. Our hours are as follows:

Monday to Saturday – 10am until 5pm
Sunday – 11am until 4pm

Take the opportunity to be seated on a genuine Sulfaro Sofa, Armchair or Lounge Suite. Relax and enjoy the support, the sheer indulgence of the Sulfaro Experience. We know you will immediately feel the difference and acknowledge the superb quality of authentic, hand built, hand crafted furniture – made right here in Melbourne at our Mitcham Studios. It’s a Sulfaro, and Sulfaro set the standard. The Secret of our Success is no Secret.

Sulfaro – simply the very best.

The Sulfaro Summer Sale Ends this Saturday the 29th of February – Don’t Miss Out!

February 21, 2020 / sulfaro2018 / Leave a comment

London Full Back Sofa

The Sulfaro Summer Sale ends this coming Saturday the 29th of February. But until then it’ s a great opportunity to purchase a one-off, hand crafted, hand-built item of furniture made right here in Melbourne at our Mitcham Studio and Workshop – at a fantastic price. Superb high-quality, current season fabrics and leathers from the world’s leading suppliers – many items of floor stock are marked down by as much as 50%!

Coco T Sofa

Lounge Suites, Sofas, Armchairs, Occasional Chairs Ottomans and accessories. What an amazing collection. Two full showrooms of genuine Australian made furniture. High quality, hand made by artisans and craftsmen completely – down to every detail.

Alexis Corner Lounge Suite

Prada Corner Square with Chaise

Your alternative? A robotically manufactured sofa made in China or India using sub-standard framing, cheap inferior fabrics and leathers, with literally thousands of the same units churned out through discount outlets like A Mart, Fantastic Furniture and others. With normal wear and tear they may last 5 years maximum before requiring repair or replacement.

Sulfaro Furniture is an entirely different proposition. Each piece is crafted individually from template to final presentation. No short cuts, not robotics, but skilled tradesmen, seamstresses, frame makers and upholsterers ensure every last stitch is placed impeccably. And at Sulfaro we are so confident of the workmanship we give you a lifetime guarantee on it. Our customers are often so impressed with the Sulfaro craftsmanship that they will come back to either refurbish or reupholster their original Sulfaro Lounge suite. Timeless beauty… the secret of our success is no secret.

Mirage Leather 3 Seat Sofa

Havana Leather 3 Seat Sofa

Take a look here at our Signature Collection

Camelot Fringe Sofa

These are our most popular lines. For a broader view of our entire collection, you can review our full range here:

Sulfaro offer a world of Interior Design options. To set off your new Lounge Suite or Sofa, we offer a wide range of simply beautiful European and Italian side tables, coffee tables and credenzas. Gorgeous mirrors, figurines and statues complete the look and feel of your living areas.

London Skirt 3.5 Seat Scatterback Sofa

Tiffany 3.5 Seat Scatterback Sofa

We also offer an extensive range of recliner / motion furniture and sofa beds to suit your requirements.

Select from a simply breathtaking range of available floor stock arranged for your viewing and seating satisfaction in our extensive Mitcham Showrooms.

Or arrange to custom design your selected Sulfaro Sofa, Lounge Suite, Dining Setting or Occasional Chair with our experienced Design team led by Retail Manager Amelia Sulfaro. Choose the colours, fabrics, leathers, piping, skirting and timber finishes you prefer. Select from thousands of different fabrics and leathers from the world’s leading fabric houses and suppliers.

Charlotte Chair

Brook Gents Chair

Chelsea Wing Chair

Vella Arm Chair

One week to go, so make sure you schedule a visit this weekend or during the week ahead up until Saturday the 29th – a chance you only experience every 4 years! Call ahead and book a consultation with Amelia Sulfaro and her team on 03 9872 4608. Feel free to bring floor plans, interior design plans, fabric samples and photographs. This is the Sulfaro experience, it’s unique, it’s personal and it’s as individual as you are.

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, approximately 1km from the EastLink Ringwood off-ramps. There are plenty of car parks off-street adjacent to our building.

Our opening hours are as follows:

Monday to Saturday – 10am to 5pm
Sunday – 11am to 4pm

Now is the right time to opt for original, Australian made, high quality furniture from Sulfaro. Elegant design, stylish Italian influences, supreme comfort, real luxury. Don’t settle for less.

Sulfaro – it’s simply the best.

The Sulfaro Summer Sale. Superb Australian Made, Handcrafted Furniture – finishes on Saturday Feb 29th [Up to 50% off marked items.]

February 13, 2020 / sulfaro2018 / Leave a comment

Yes, we have a Leap Year! And up until the 29th of February (that’s a Saturday) you have the opportunity to purchase a unique handcrafted, hand-built Lounge Suite, Sofa, Armchair and accessories from Sulfaro at greatly reduced prices. Up to 50% off normal retail. Australian Made, European Styling, Italian Design – absolute quality with workmanship guaranteed for a lifetime!

The Sulfaro Collection is entirely original. Designed right here in Melbourne, Sulfaro offer a range of classic and traditional furniture as well as a complete modern and contemporary range with the latest fashion trends, colours and styling from Europe.

But the really big difference is simple. Our Artisans, craftsmen and women hand craft and hand build every piece of Sulfaro furniture, right here in Melbourne at our Mitcham Studio and Workshop. Custom designed furniture with Sulfaro generally is ready for dispatch within 6 weeks. When ordering the same from an overseas supplier and importing a selected custom design, the whole process can take up to 20 weeks – who wants to wait for what is ultimately an inferior product? At Sulfaro, customers can determine their designs, fabrics and additions in a ‘no fuss’ process and be enjoying their new furniture in as little as 6 weeks.

NO IMPORTS – There is no consolidating of imported components – All Sulfaro Furniture is made here entirely in Australia.

Sulfaro Furniture, from the original templates, through to the fabric finishing is fully created and manufactured right here in Melbourne.

This means local employment and our customer’s money spent remaining entirely in the Australian economy.

And what an incredible collection our customers have to choose from. The Sulfaro Collection offers firstly our Signature Selection, our most popular Lounge Suites, Sofas, Armchairs and Occasional Chairs. You can view them here

For a broader perspective and perhaps assisting you in selecting your preferred Lounge Suite, you can browse our full collection here…

– Contemporary/Modern
– Traditional/European
– Classic/Hamptons
– Decor and Design Accessories

The Sulfaro Summer Sale focuses on current floor stock (we simply need more space for new introductions). However, all items marked down are of the highest quality and are current stock featuring fabrics and leather from the world’s leading suppliers.

_BRI9538-Charlotte-animal-print-red-arm-chair

There is a new generation at Sulfaro. Owners and managers Santo and Amelia Sulfaro want to offer their customers much more than a cheap, robotically manufactured lounge suite or sofa from China.

Sulfaro is about quality, comfort and design. It is luxury you can afford. For many customers it is the chance to design their own selected living room decor – the colours, the fabrics, the finishing and the accessories. The Sulfaro experience is one of individual preference, of real choice.

_BRI9067-alexis-corner-suite-corner-3.5-seat-plus-2.5-seat

_BRI9363-Prada-Corner-Suite-round-corner-plus-2-x-2.5-seat

_BRI9382-Prada-Corner-Chaise-square-corner-3.5-seat-plus-2.5-seat-plus-chaise

Take the time to arrange an appointment with our design team led by Amelia Sulfaro, our Retail Manager. Let yourself be guided through our extensive collection to determine the design and style best suited to your unique situation. Select the colours, the fabrics, leathers and accessories that truly reflect your taste and vision.

Feel free to bring your floor plans, Interior Design concepts, fabric samples and photographs. This can be an exciting and rewarding process. Call 9872 4608 to schedule a consultation with Amelia and her team at your convenience.

It’s the right time to visit the Sulfaro Showrooms. Enjoy the comfort, the luxury of the Sulfaro experience. Take a seat on your preferred sofa or armchair and simply sink back into pure relaxation.

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, approximately 1 kilometre west of the EastLink Ringwood exit ramps [MAP LINK]

The Sulfaro Showrooms are open 7 days a week and offer ample off-street parking.

Mon – Sat – 10am – 5pm
Sun – 11am – 4pm

We look forward to seeing you soon. This is your chance to purchase genuine handcrafted, hand built furniture – Australian Made – with a lifetime guarantee on workmanship at a significantly discounted price. And remember…

Sulfaro – It’s simply the best.

Select Quality, Select Craftsmanship – Sulfaro – Proudly Australian Made

February 6, 2020 / sulfaro2018 / Leave a comment

“The secret of our success is no secret”

With Sulfaro’s Summer Sale in full swing, it’s the perfect time to make your selection from the exciting Sulfaro Collection – hand built and crafted by Australian artisans, designed exclusively by Sulfaro’s experienced team right here in Melbourne. Fine Furniture at its very best.

For many, the first option is a Harvey Norman, an A-Mart, a Focus on Furniture or a Fantastic Furniture. The prices seem attractive, the furniture looks ‘ok’, but the reality is it’s cheap for a very good reason. All upholstered furniture at these outlets is generally imported from Third World locations such as China, Indonesia, Malaysia and Vietnam. Materials are selected based entirely on cost. Each Sofa, Armchair or accessory is mass produced and exported to Australia, the US, Canada and Europe. The actual manufacturing process involves several factories creating components, mostly using industrial robotics. The final product is a consolidation of all components. The end product is then sold to a trading company which in turn sells it to high volume, high turnover Australian retailers such as Harvey Norman, A-Mart and those mentioned earlier. 90% of Australian retailers are also consolidators. Buyers travel to Asia and purchase product from various manufacturers. Furniture may come from up to 20 different sources. They do not manufacture, design or finish the products sold. At these stores, the choice of fabrics, colours or accessories is entirely limited. What you see is what you get.

Which is precisely why it is such a defining choice to select from Sulfaro Furniture. All Sulfaro Sofas, Lounge Suites, Armchairs, Occasional Chairs and accessories are:

Designed in Australia
Handcrafted in Australia
All materials are selected here in Australia for Australian conditions – memory foam cushioning, steel springs, kiln-dried hardwood for framing – Australian materials wherever possible.
Guarantee on Workmanship for the life of the furniture

The Sulfaro Collection is entirely original, designed with European elegance and deft Italian styling. It is premium furniture, hand built, hand crafted by Master Craftsmen. Why settle for a cheap reproduction, a ‘knock off’ of a popular line, built to sell, not to last?

We invite you to visit our extensive showrooms in Mitcham, located at 650-652 Whitehorse Rd the Sulfaro Showrooms provide a wonderful opportunity to select the style and comfort you truly desire. It’s simply an experience, the Sulfaro experience. Take the time to schedule a visit, take a seat on your preferred sofa, sit back, relax – it’s a genuine hand built, hand crafted Sulfaro masterpiece.

It’s also comfortable to know that at Sulfaro our design team is available to assist you with your enquiries. Amelia Sulfaro and her team can assist in determining the right selection, the right style to suit your home; select the colours or material blends, the leather and the accessories such as piping, skirting or fringe for your new lounge suite. At Sulfaro you have the option of making these decisions. It is just not a ‘cookie cutter’ operation. The Sulfaro fabric and leather catalogue is immense. It includes the very best available from the world’s leading suppliers. But best of all, you get to choose what pleases you. You, the customer get to choose the look and feel of your new lounge suite. It’s as individual as you are.

The Summer Sale

Right now at Sulfaro Furniture, marked floor stock items are discounted by as much as 50% during our Summer Sale – the sale continues until the end of February.

So please, support Australian business and buy from Sulfaro. Not only do you purchase a genuine high quality and wonderfully comfortable item of furniture, you are supporting Australian jobs and local employment, maintaining valuable crafts and an industry that is both unique and a genuine icon in an otherwise flat landscape.

Directions and Opening Hours.

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham (Cnr of Cochrane St) approximately 1km from the Ringwood Eastlink exit ramps. There is ample free off-street parking. We are open 7 days per week, opening hours are as follows…

Mon to Sat – 10am to 5pm
Sunday – 11am to 4pm

Please call ahead and book an appointment with Amelia Sulfaro and our design team on 03 9872 4608. Feel free to bring your fabric samples, photographs, floor plans or interior design plan. The Sulfaro Studio and Workshop is also located on site in Mitcham, for those interested a tour can be arranged with Sulfaro’s Manager, Santo Sulfaro, whereby a complete understanding of the process of handcrafting furniture can be accessed.

The choice is real – a cheap knock off cookie cutter sofa from a sweatshop in China – or a genuine hand crafted and finished masterpiece from Sulfaro. Hand built by Master Craftsmen right here in Melbourne. Australian Made Furniture with a generous application of Italian style.

Sulfaro – it’s simply the best.

“The secret of our success is no secret.”