The Melbourne Grand Prix – Sit back and watch it in comfort with Sulfaro – Luxury, Comfort and Superb Design

March 12, 2020 / sulfaro2018 / Leave a comment

It’s that time of year. Mercedes to battle it out with Ferrari and Red Bull. Will Riccardo improve Renault’s position this year – there’s a distinctly Italian feel about Grand Prix racing. Sleek, modern design with real performance – like Sulfaro.

Sulfaro offer both Traditional Classic designs as well as Contemporary Modern excellence. All Sulfaro Furniture is handcrafted and hand built by professionally trained and gifted artisans right here in Melbourne – it’s truly Australian made. The Italian influence is in the styling and design, first introduced nearly 60 years ago by the Sulfaro family in establishing their unique business.

Sulfaro Furniture is lovingly crafted at our modern well equipped Studio and Workshop located behind the extensive Sulfaro Showrooms in Mitcham.

This week we take a look at some of our Italian and European inspired creations in deference to the Grand Prix.

From our Signature Selection we present the following classics.

Camelot Fringe Sofa

Camelot Skirt Sofa

Ringwood Sofa

Grand Sofa

For a more Modern Contemporary look, consider the following designs from our Signature Selection.

Studio T

Euro

London Fullback

Coco T

New Tribeca

For a more expansive Lounge Suite, why not consider the following Corner Units?

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Prada Corner Round

_BRI9382-Prada-Corner-Chaise-square-corner-3.5-seat-plus-2.5-seat-plus-chaise.jpg

Prada Corner Square

Alexis Corner Suite

Scatterback or Fullback? You decide…

London Scatterback

London fullback

Monet Scatterback

Monet Fullback

Jessica Scatterback

Jessica Fullback

Armadale Scatterback

Armadale Fullback

Harlow Scatterback

Harlow Fullback

Tiffany Scatterback

All Sulfaro Sofas can be matched with Armchairs and Ottomans to suit the same designs.

Lawrence Chair

Ringwood Chair

London Chair

Take the time to arrange a visit and consultation with the Sulfaro Design team led by Amelia Sulfaro. This is where things really change up! Sure you can buy directly from our floor stock but you also have the opportunity to create the look and feel, the design you desire.

With Sulfaro we can provide access to a huge range of Fabrics, Leathers and Materials from the world’s leading suppliers; Fabric Houses and Leather specialists – thousands of different materials to choose from. Take the time to consider the colours, the accessories including piping, skirting, fringing, castors and cushions that suit your taste and requirements.

You are only limited by your imagination, with a world of different options to delight and please you. On a practical level you can discuss your preferences with Amelia and her team and they will guide you towards your dream lounge suite.

The difference here is that the style and design you select is then created right here on the premises in our modern studio and workshop, from the ground up. Framing, springs, selected foam, fabrics are all then crafted into the masterpiece you’ve imagined and designed. Superb quality means superb comfort, elegant, exquisite in its finish – your dream lounge suite becomes a reality – guaranteed for a lifetime. Australian made, supporting Australian Industry for the future.

So the winner of Sunday’s Grand Prix may still be undecided, but you can be the winner when you select fine furniture from Sulfaro.

The Sulfaro experience – from start to finish will give you a genuine lifetime of comfort and pleasure.

Call now on 03 9872 4608 to book a consultation with Amelia and her team. Be sure to bring any fabric samples, photographs, interior design plans or floor plans. This is your opportunity to truly create your dream lounge suite, sofa, armchairs and accessories.

Sulfaro Furniture is located at 650-652 Whitehorse Rd Mitcham, cnr of Cochrane St. Take the Ringwood exit ramps on EastLink. Sulfaro is located approximately 1km to the west on Whitehorse Rd.

Sulfaro’s Showrooms are open 7 days per week as follows

Mon – Sat, 10am – 5pm
Sunday, 11am – 4pm

Formula 1 is simply the ultimate in Motor Racing, the glimpse of perfection. So to with Sulfaro Fine Furniture. In selecting Sulfaro you have elected to choose simply the very best in hand crafted, hand built Australian made furniture. And like Ferrari – just a touch of Italian magic.

The secret of our success in no secret. It’s time to sit back, relax and enjoy the Sulfaro experience.

Sulfaro – it’s simply the best.

Sulfaro Furniture – Keeping it real – right here in Australia

March 4, 2020 / sulfaro2018 / Leave a comment

The Coco T Sofa with the Langham Chair

In times when Australian manufacturing and Australian made brands are becoming harder to find, the Sulfaro Furniture Company in pushing in a different direction; endorsing the quality and craftsmanship of locally made high quality furniture.

The London Full Back Sofa and London Chair

By engaging the next generation of Furniture Framers, Upholsterers and Finishers, the Sulfaro family are ensuring that a healthy viable industry continues here in Melbourne. Sulfaro Furniture offer both Apprenticeships and a Work Experience program (to encourage interested young people to sample working in the industry through a structured industry program).

At Sulfaro, the team take great pride in the production of genuine handcrafted, hand built upholstered furniture. Whether traditional classic in design and style, or modern contemporary aligned with the latest in trends from Europe, one thing remains the same, all furniture is individually crafted from the framing through to the final fabric finishing.

New Tribeca Sofa with Manhattan Chairs and matched ottoman

The Sulfaro methodology is pure artisanship using the best in modern equipment in a spacious, well equipped studio and workshop.

The Sulfaro team have continued to adapt the traditional furniture manufacturing techniques first introduced by company founder Nunzio Sulfaro nearly 60 years ago to current requirements.

Buy from large furniture warehouses and what you are selecting is machine made, using robotic equipment. Thousands of the same style and design are manufactured in third world sweatshops in China, India, Malaysia and Indonesia. These are real ‘cookie cutter’ operations supplying the world market with production line furniture offering very little finesse. Materials are substandard in many cases with cheaper fabrics, cushioning and springing delivering a lesser quality product.

New Catalogue Items

This week we feature a new contemporary introduction to our exciting range of Accessories – Side Tables, Coffee Tables, Credenzas and Cabinets. Elegant, refined – let us introduce the Messina Coffee Table and the Messina Side Table, both nesting designs, available in Gold or Chrome with clear glass or optional tinted glass. Classic fine lines, a wonderful addition to your living room décor.

Messina 5pc Nesting Coffee Table

Messina 5pc Nesting Side Table

Take a look at the full Sulfaro Furniture Collection here. With a huge range of designs, the Sulfaro Collection offers selections to suit all tastes. Impeccable quality and unique designs – with a touch of Italian flair!

The Camelot Fringe Sofa

For our most popular designs, view our Signature Series.

We offer an excellent range of Recliners and Motion Suites.

And we complement our existing range of upholstered Furniture with a full selection of exquisite Decor and Design Accessories.

Sulfaro also offer a superb range of Dining Suites with Timber, Marble and Ceramic finishing as well as a selection of Metallic Tables and matching Dining Chairs.

All items are individually crafted and finished here at Sulfaro’s Mitcham Design Studio and Workshop, situated behind our spacious and well appointed showrooms. Sulfaro Furniture is located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, just a kilometre west of the Ringwood offramps on Eastlink.

The Showrooms are open 7 days per week, between 10am and 5pm Monday to Friday and 11am until 4pm Sundays. There is ample off-street parking and please feel welcome to schedule a visit with our Design team and Retail Manager Amelia Sulfaro prior to your visit. Simply call ahead on 03 9872 4608 and book a time convenient to you.

Sulfaro is all about choice. Choose the fabric, the colour or colours, the leather, the look and feel of your new lounge suite. The secret of our success is no secret. When you select from Sulfaro you are commencing a life changing experience – the Sulfaro Experience. It’s the right decision.

Sulfaro – it’s simply the best.

Luxury and Design – Handcrafted Quality Furniture from Sulfaro – Made in Australia exclusively

February 27, 2020 / sulfaro2018 / Leave a comment

It’s time to replace your ageing Lounge Suite. With plenty of options to choose from, the only selection really worth considering is of course Sulfaro. The Sulfaro Collection is an immaculate selection of hand built, handcrafted upholstered furniture made right here in Melbourne.

The Sulfaro team are genuine artisans – classically trained tradespeople specialising in Furniture Making – Framing, Upholstery, Fabric and Leather work – true craftsmen and women creating and completing fine furniture by hand – master craftsmen.

Tribeca Sofa

Canterbury Leather Sofa

Most furniture offered for sale in Australia is manufactured in China or other third world nations such as India, Indonesia, the Phillipines or Malaysia. Generally this involves a robotic process with pre-purchased, pre-made framing, standard fabrics and inferior cushioning, springs and other components. These are mass-produced budget items that unfortunately here in Australia are often priced as quality furniture. Quite frankly it’s anything but. Your choice of colours and fabrics is entirely limited and your suite or sofa is often sold without any realistic guarantee.

So why else should you select Sulfaro? The Sulfaro Collection covers a very broad range of designs, styling and influences.

Mirage Leather Sofa

Jessica Scatter Back Sofa

The ‘Sulfaro Experience’ is entirely unique. Firstly ALL furniture in the Sulfaro Collection is individually hand built. Qualified tradesmen and artisans create each piece from the framing to the final finishing entirely by hand. Our modern Studio and Workshop is extremely well set up with the latest in tooling and equipment. All Staff are traditionally trained in frame making, upholstery and furniture making, and are fully professional and industry experienced.

The Lounge suite you purchase from Sulfaro is individually crafted from beginning to end with passion and skill, in much the same way upholstered furniture has been fashioned for centuries.

You, the customer get to choose the fabrics or leather for your selected Sofa, Armchair or dining chairs. Sulfaro offer a wonderful catalogue and a vast collection of fabrics, materials and leathers from the world’s leading suppliers and Fabric Houses.

Select the colour, the fabric mix, the cushioning, piping, skirting and casters. Custom design your lounge suite to suit your interior design and lifestyle. In the end with Sulfaro’s assistance, it is truly ‘your’ lounge suite. A masterpiece.

Havana Sofa

Praham T Cushion Sofa

What would you prefer? A truly individual custom designed unit that reflects your taste and preferences, or an ‘off the shelf’ (one of many) manufactured second rate cookie cutter knock off copy. Same price but definitely not the same quality.

Sulfaro Furniture offers both traditional and contemporary styles and designs, as can be seen here and also on our website. With nearly 60 years experience in the creation of fine furniture, our clients enjoy true European Craftsmanship and Italian Styling, with furniture built to last a lifetime. In fact, we guarantee our furniture and workmanship to last a lifetime.

London Skirt Scatterback Sofa

Logan Sofa

Beautifully crafted hand-built furniture. The very best in timbers, cushioning and fabrics. The result? Pure comfort and absolute luxury. Guaranteed! Why settle for less? Design, Quality, Comfort – real luxury – or a cheap copy that will be spent in 5 years maximum.

But don’t just take our word for it, take the time to schedule a visit. Call 03 9872 4608 now and book a time with our Design team and Retail Manager Amelia Sulfaro. Feel confident to bring fabric samples, colour selections, photographs, floor plans and interior design plans. Design your dream lounge suite, dining setting and select your preferred accessories. Ottomans, Credenzas, Side Tables, Coffee Tables and beautiful sculptures – you deserve it.

Sulfaro Furniture is located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, approximately 1km west of the EastLink Ringwood off ramps.

With plenty of off-street parking, Sulfaro is open 7 days a week for your convenience. Our hours are as follows:

Monday to Saturday – 10am until 5pm
Sunday – 11am until 4pm

Take the opportunity to be seated on a genuine Sulfaro Sofa, Armchair or Lounge Suite. Relax and enjoy the support, the sheer indulgence of the Sulfaro Experience. We know you will immediately feel the difference and acknowledge the superb quality of authentic, hand built, hand crafted furniture – made right here in Melbourne at our Mitcham Studios. It’s a Sulfaro, and Sulfaro set the standard. The Secret of our Success is no Secret.

Sulfaro – simply the very best.

The Sulfaro Summer Sale Ends this Saturday the 29th of February – Don’t Miss Out!

February 21, 2020 / sulfaro2018 / Leave a comment

London Full Back Sofa

The Sulfaro Summer Sale ends this coming Saturday the 29th of February. But until then it’ s a great opportunity to purchase a one-off, hand crafted, hand-built item of furniture made right here in Melbourne at our Mitcham Studio and Workshop – at a fantastic price. Superb high-quality, current season fabrics and leathers from the world’s leading suppliers – many items of floor stock are marked down by as much as 50%!

Coco T Sofa

Lounge Suites, Sofas, Armchairs, Occasional Chairs Ottomans and accessories. What an amazing collection. Two full showrooms of genuine Australian made furniture. High quality, hand made by artisans and craftsmen completely – down to every detail.

Alexis Corner Lounge Suite

Prada Corner Square with Chaise

Your alternative? A robotically manufactured sofa made in China or India using sub-standard framing, cheap inferior fabrics and leathers, with literally thousands of the same units churned out through discount outlets like A Mart, Fantastic Furniture and others. With normal wear and tear they may last 5 years maximum before requiring repair or replacement.

Sulfaro Furniture is an entirely different proposition. Each piece is crafted individually from template to final presentation. No short cuts, not robotics, but skilled tradesmen, seamstresses, frame makers and upholsterers ensure every last stitch is placed impeccably. And at Sulfaro we are so confident of the workmanship we give you a lifetime guarantee on it. Our customers are often so impressed with the Sulfaro craftsmanship that they will come back to either refurbish or reupholster their original Sulfaro Lounge suite. Timeless beauty… the secret of our success is no secret.

Mirage Leather 3 Seat Sofa

Havana Leather 3 Seat Sofa

Take a look here at our Signature Collection

Camelot Fringe Sofa

These are our most popular lines. For a broader view of our entire collection, you can review our full range here:

Sulfaro offer a world of Interior Design options. To set off your new Lounge Suite or Sofa, we offer a wide range of simply beautiful European and Italian side tables, coffee tables and credenzas. Gorgeous mirrors, figurines and statues complete the look and feel of your living areas.

London Skirt 3.5 Seat Scatterback Sofa

Tiffany 3.5 Seat Scatterback Sofa

We also offer an extensive range of recliner / motion furniture and sofa beds to suit your requirements.

Select from a simply breathtaking range of available floor stock arranged for your viewing and seating satisfaction in our extensive Mitcham Showrooms.

Or arrange to custom design your selected Sulfaro Sofa, Lounge Suite, Dining Setting or Occasional Chair with our experienced Design team led by Retail Manager Amelia Sulfaro. Choose the colours, fabrics, leathers, piping, skirting and timber finishes you prefer. Select from thousands of different fabrics and leathers from the world’s leading fabric houses and suppliers.

Charlotte Chair

Brook Gents Chair

Chelsea Wing Chair

Vella Arm Chair

One week to go, so make sure you schedule a visit this weekend or during the week ahead up until Saturday the 29th – a chance you only experience every 4 years! Call ahead and book a consultation with Amelia Sulfaro and her team on 03 9872 4608. Feel free to bring floor plans, interior design plans, fabric samples and photographs. This is the Sulfaro experience, it’s unique, it’s personal and it’s as individual as you are.

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, approximately 1km from the EastLink Ringwood off-ramps. There are plenty of car parks off-street adjacent to our building.

Our opening hours are as follows:

Monday to Saturday – 10am to 5pm
Sunday – 11am to 4pm

Now is the right time to opt for original, Australian made, high quality furniture from Sulfaro. Elegant design, stylish Italian influences, supreme comfort, real luxury. Don’t settle for less.

Sulfaro – it’s simply the best.

Select Quality, Select Craftsmanship – Sulfaro – Proudly Australian Made

February 6, 2020 / sulfaro2018 / Leave a comment

“The secret of our success is no secret”

With Sulfaro’s Summer Sale in full swing, it’s the perfect time to make your selection from the exciting Sulfaro Collection – hand built and crafted by Australian artisans, designed exclusively by Sulfaro’s experienced team right here in Melbourne. Fine Furniture at its very best.

For many, the first option is a Harvey Norman, an A-Mart, a Focus on Furniture or a Fantastic Furniture. The prices seem attractive, the furniture looks ‘ok’, but the reality is it’s cheap for a very good reason. All upholstered furniture at these outlets is generally imported from Third World locations such as China, Indonesia, Malaysia and Vietnam. Materials are selected based entirely on cost. Each Sofa, Armchair or accessory is mass produced and exported to Australia, the US, Canada and Europe. The actual manufacturing process involves several factories creating components, mostly using industrial robotics. The final product is a consolidation of all components. The end product is then sold to a trading company which in turn sells it to high volume, high turnover Australian retailers such as Harvey Norman, A-Mart and those mentioned earlier. 90% of Australian retailers are also consolidators. Buyers travel to Asia and purchase product from various manufacturers. Furniture may come from up to 20 different sources. They do not manufacture, design or finish the products sold. At these stores, the choice of fabrics, colours or accessories is entirely limited. What you see is what you get.

Which is precisely why it is such a defining choice to select from Sulfaro Furniture. All Sulfaro Sofas, Lounge Suites, Armchairs, Occasional Chairs and accessories are:

Designed in Australia
Handcrafted in Australia
All materials are selected here in Australia for Australian conditions – memory foam cushioning, steel springs, kiln-dried hardwood for framing – Australian materials wherever possible.
Guarantee on Workmanship for the life of the furniture

The Sulfaro Collection is entirely original, designed with European elegance and deft Italian styling. It is premium furniture, hand built, hand crafted by Master Craftsmen. Why settle for a cheap reproduction, a ‘knock off’ of a popular line, built to sell, not to last?

We invite you to visit our extensive showrooms in Mitcham, located at 650-652 Whitehorse Rd the Sulfaro Showrooms provide a wonderful opportunity to select the style and comfort you truly desire. It’s simply an experience, the Sulfaro experience. Take the time to schedule a visit, take a seat on your preferred sofa, sit back, relax – it’s a genuine hand built, hand crafted Sulfaro masterpiece.

It’s also comfortable to know that at Sulfaro our design team is available to assist you with your enquiries. Amelia Sulfaro and her team can assist in determining the right selection, the right style to suit your home; select the colours or material blends, the leather and the accessories such as piping, skirting or fringe for your new lounge suite. At Sulfaro you have the option of making these decisions. It is just not a ‘cookie cutter’ operation. The Sulfaro fabric and leather catalogue is immense. It includes the very best available from the world’s leading suppliers. But best of all, you get to choose what pleases you. You, the customer get to choose the look and feel of your new lounge suite. It’s as individual as you are.

The Summer Sale

Right now at Sulfaro Furniture, marked floor stock items are discounted by as much as 50% during our Summer Sale – the sale continues until the end of February.

So please, support Australian business and buy from Sulfaro. Not only do you purchase a genuine high quality and wonderfully comfortable item of furniture, you are supporting Australian jobs and local employment, maintaining valuable crafts and an industry that is both unique and a genuine icon in an otherwise flat landscape.

Directions and Opening Hours.

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham (Cnr of Cochrane St) approximately 1km from the Ringwood Eastlink exit ramps. There is ample free off-street parking. We are open 7 days per week, opening hours are as follows…

Mon to Sat – 10am to 5pm
Sunday – 11am to 4pm

Please call ahead and book an appointment with Amelia Sulfaro and our design team on 03 9872 4608. Feel free to bring your fabric samples, photographs, floor plans or interior design plan. The Sulfaro Studio and Workshop is also located on site in Mitcham, for those interested a tour can be arranged with Sulfaro’s Manager, Santo Sulfaro, whereby a complete understanding of the process of handcrafting furniture can be accessed.

The choice is real – a cheap knock off cookie cutter sofa from a sweatshop in China – or a genuine hand crafted and finished masterpiece from Sulfaro. Hand built by Master Craftsmen right here in Melbourne. Australian Made Furniture with a generous application of Italian style.

Sulfaro – it’s simply the best.

“The secret of our success is no secret.”