The Sulfaro ‘Made in Melbourne’ Sale. Exquisite Design. Hand Built, Handcrafted. Made in Australia.

May 7, 2020May 13, 2020 / sulfaro2018 / Leave a comment

As the current situation continues, we are all spending much more time at home. For many people this provides the inspiration to update and replace much of the furniture in their living areas. It’s genuinely time to refresh and renew – with Sulfaro. Hand built, handcrafted right here in Melbourne at our Mitcham Workshop and Studio.

During these extraordinary times it is becoming even more clear that for consumers it’s incredibly important as Australians to support local industry and local employment. It’s time to recognise the importance of our valued local artisans, craftsmen and women.

The Sulfaro Collection is entirely designed, fabricated and dressed right here in Melbourne. The range offered is entirely Australian made.

The good news right now is you can purchase from our beautiful collection and enjoy significant discounts on a wide range of floor stock – Lounge Suites, Sofas, Armchairs, Dining Tables, Dining Chairs and settings –as well as a wide range of accessories – Credenzas, Side Tables, Coffee Tables, Ornaments and much, much more – Up to 40% reductions.

Under current Lockdown provisions, we are permitted to trade. Naturally we ensure safe social distancing is effected and both hand sanitiser and wipes are always available.

We invite you to view our extensive showrooms and the superb selection of luxurious and comfortable furniture on display. Take the time to schedule an appointment with our Retail Sales Manager, Amelia Sulfaro, to assist you in making your selections. You can call on 03 9872 4608 to book a time, suitable to your situation.

For those people wishing to create their own custom designed Lounge Suite, Sofas or Armchairs, at Sulfaro it’s the ‘art of the possible’. At Sulfaro you have the opportunity to select the colours, fabrics or leathers, accessories and timber finishing you may prefer. The Sulfaro Studio offers a massive range of the very best fabrics and leathers from the world’s leading suppliers.

Prior to your scheduled appointment, take the time to browse the Sulfaro Collection on our website. Choose the design, the style you prefer. This is the base selection, you can then select the fabrics or leather you may prefer, the colour/s and any accessories (piping, skirting, cushioning and castors) you desire. Select the timber finish you prefer. The result? A lounge suite, sofa or occasional chair as individual as your are. This is no cookie-cutter operation. Each piece is bespoke using the finest of materials.

Compare this with imported furniture. Generally there is no choice in colour selection, fabrics or accessories. What you see is what you get. Most items have been mass produced in third world countries utilising either robotics or ‘sweat shop’ methods. Inferior timbers, fabrics, leathers and ultimately finishing – cheap and low grade.

At Sulfaro all workmanship is guaranteed for life. It is not uncommon for clients to return to us in a decade to refresh their Sulfaro Lounge Suite wth a fabric update. The Sulfaro Collection offers a timeless beauty that is only further enhanced through being entirely and meticulously handcrafted and hand built by the Sulfaro team of professional artisans, ably managed by Master Craftsman Santo Sulfaro.

In purchasing from Sulfaro, you are supporting local Australian employment, ensuring a valuable local industry prospers and the future for young apprentices in Upholstery, Framemaking and Seaming is both bright and rewarding. Equally important – your dollar stays here in this country.

The Sulfaro Collection is of the highest quality, offers superb design and is supremely comfortable. It’s a luxury you truly deserve. European styling with a dash of Italian artistry. Why settle for a cheap imported imitation?

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St. This is approximately 1km west of the EastLink Ringwood exit ramps. The Showroom is open for inspection 7 days per week, 10am to 5pm Monday to Saturday, 11am to 4pm Sunday.

Don’t hesitate. Schedule a visit this week. It’s time to treat yourself to some luxury and comfort, a reward if you like for abiding by the Lockdown requirements. It’s time for you to enjoy the Sulfaro experience.

Design, Comfort and Quality. It’s from Sulfaro – It’s simply the very best – made right here in Australia.

The Sulfaro Offer – Australian Made – Design, Quality and Comfort.

April 16, 2020April 16, 2020 / sulfaro2018 / Leave a comment

The Sulfaro family wish all our clients, supplier, staff and friends the very best in these most challenging times. But we would like to make things a bit more exciting and interesting for everyone confined to their homes. From this week onwards we will be offering a beautiful piece of Sulfaro Furniture – a sofa, lounge suite, armchairs or recliner – here for your selection. The Sulfaro Auction! A chance to brighten up your home and the time you are spending in it.

The Auction is very simple. We place an image of the selected furniture piece here on our Facebook page. There is a set reserve price which is nominated. Place your bid at or above the reserve. The highest bid wins. On all items the reserve price represents real and substantial discounts.

This week we are offering the Euro Chaise Sofa pictured here.

_BRI9038-Euro-chaise-green-chaise-plus-3-seat

_BRI9035-Euro-chaise-green-chaise-plus-3-seat

Out of adversity comes opportunity – and we take great pleasure giving our loyal customers and friends the opportunity to select and own a genuine Sulfaro hand crafted masterpiece at an exceptional price.

All Sulfaro Furniture is hand built and hand crafted utilising traditional furniture making methodologies. In our Mitcham Studio and Workshop, our highly skilled artisans (framemakers, upholsterers, template and pattern makers, seamstresses) – all work under the supervision of master craftsman Santo Sulfaro.

Sulfaro Furniture is genuinely wholly and completely made here in Australia. By buying locally here in Melbourne, you are protecting Australian jobs and local employment.

Beautiful, hand crafted, exquisitely designed furniture featuring European design with more than a touch of superb Italian styling.

Why settle for cheap mass manufactured upholstered furniture from China and other third-world nations, when you can select a genuine hand built, hand crafted piece made right here in Melbourne to the most exacting standards?

Take the time to browse our website. The Sulfaro Collection is an excellent selection of the most popular designs in both Traditional and Contemporary design.

Signature Selection – a selection of Sulfaro favourites. Exquisite design – the gold standard in quality.
Contemporary/Modern – smooth lines, the latest in design trends for apartment living, spacious and luxurious.
Traditional/European – Classic styles, generous, supremely comfortable, elegant, simply divine.
Classic/Hamptons – Ageless period style furniture with more than a hint of the Hamptons and casual comfort.
Recliners/Motion Suites – A brilliant selection of stylish and comfortable recliner sofas and chairs. Leather or fabric. Guaranteed comfort and reliability

Add to this a stunning range of Decor and Design Accessories in a wide variety of styles and configurations, the Sulfaro Showrooms offer everything you may need to create and provide a simply beautiful environment and living space in your home. What better time to do so than now?

Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham (cnr of Cochrane St) approximately 1km from the Ringwood off ramps on EastLink.

Opening hours are 11am until 4pm, 7 days per week – until further notice.

At Sulfaro we maintain the highest levels of hygiene and cleanliness. Hand sanitiser and wipes are available for your convenience.

We suggest calling ahead on 03 9872 4608 and scheduling an appointment with our Retail Manager Amelia Sulfaro to assist us in maintaining social distancing requirements.

The Sulfaro family wish you well in these difficult times. Please stay safe – both you and your families. It’s the time to spend more time at home with loved ones.

Sulfaro Furniture – It’s simply the best.

Made in Melbourne Sale Time – Open for Business at Sulfaro

April 2, 2020 / sulfaro2018 / Leave a comment

The Sulfaro Retail Showrooms are currently open for business during our normal trading hours. This continues to remain possible as the Sulfaro Showrooms are spacious and extensive allowing for correct social distancing to be achieved without issues. It’s time to support Australian Industry and buy Australian Made, in doing so we can save jobs by buying local.

To further assist our clients, we offer an appointment opportunity. Call us on 9872 4608 or leave your details here and arrange a time with Sales Manager Amelia Sulfaro to view our floor stock and perhaps order your custom designed Lounge Suite, sofa armchairs and accessories. More about that later.

The Sulfaro Furniture Company is a wholly owned Australian enterprise. Purchasing from Sulfaro protects local employment and ultimately saves jobs. As the Australian Dollar falls in value, imported products will simply become unaffordable.

When the quality of local manufacturing far surpasses that of imported product it makes real sense to purchase Australian made locally produced product.

In the case of Sulfaro Furniture, all furniture is designed and created right here in Melbourne at our Mitcham Studio and Workshop adjoining our Showrooms.

The complete range of furniture from our Sulfaro Collection is hand built and hand crafted by classically trained artisans – Upholsterers, Framemakers, Seamstresses, pattern and template makers – the list goes on. Add to this the training of new apprentices and the provision of work experience programs for young people here at Sulfaro, it truly is local excellence right here in Melbourne.

But the real clincher is that the furniture is simply superb. Take the time to browse our website and select from our magnificent collection of timeless classics. Traditional and European or Contemporary and Modern, the choice is yours.

Unlike major retailers offering mass produced furniture from third world factories in Asia, the Sulfaro experience is one of real choice. Clients can select colours, fabrics, leathers, timber and timber finishes. Choose the styling of your Sulfaro Lounge Suite or Sofa – skirting, fringes, piping, the size, the cushioning. It’s about your individual taste, your comfort and pleasure.

In selecting custom designed, handcrafted furniture from Sulfaro, it’s quite probably the case that the average waiting time for completion compares most favourably against any imported customised furniture, and now with the falling dollar, there will be no real incentive to import anyway.

So, with time on our hands, take the opportunity to book an appointment with Sulfaro. Select from our vast array of floor stock or create your own customised, individual Sofa or Lounge Suite with Sulfaro.

Sulfaro Furniture and its showrooms operate following the social distancing guidelines as instructed by Federal and State Government Health Authorities. We recommend making an appointment to visit, as this assists us in maintaining the standard now required.

At Sulfaro we maintain the highest levels of hygiene and cleanliness. Hand sanitiser and wipes are available for your convenience.

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd, Mitcham, corner of Cochrane St, approximately 1 kilometre from the Ringwood Eastlink exit ramps.

Opening hours at present remain as follows

10am – 5pm Mon – Sat
11am – 4pm Sundays

With Sulfaro, not only do you purchase an exquisite hand made piece of quality furniture – you help to preserve a unique Australian business, Australian jobs and our local economy. it truly is the Sulfaro experience, and we appreciate your custom and support.

Luxury, comfort and exquisite design.

Sulfaro – it’s simply the best.

Sulfaro – Made in Melbourne Sale – Design, Comfort and Quality. Support Australian Industry and Local Manufacturing.

March 26, 2020 / sulfaro2018 / Leave a comment

With the current situation occurring worldwide with the Coronavirus COVID-19 it really is time to consider what sort of world we will be looking at post lockdown. It’s time to consider Australian jobs, Australian Industry. With so many people being laid off we really need to support our local manufacturing industry. Buy Australian, buy local – buy Sulfaro – at the ‘Made in Melbourne’ Sale, now on.

Sulfaro are a Melbourne based Bespoke furniture manufacturer. All furniture is hand crafted, hand built, hand finished in a modern factory/studio workshop. Skilled and highly trained frame makers, upholsterers, pattern and template makers, seamstresses and designers create high quality comfortable and luxurious furniture. Sulfaro Furniture employ apprentices and foster work experience programs to train and encourage young Australians to be passionate, competent and proud of a career in the Australian furniture manufacturing industry – operating at the highest levels of professionalism and quality.

For many years now major retailers have imported cheap, robotically manufactured upholstered furniture and dining settings from China, Indonesia, Malaysia and other Third World nations. Cheap labour was always the cry, and the result? Cheap furniture. What people did not realise is that the componentry was all low value – fabrics, framing, webbing, springs. The quality was – and still is – poor. Often this type of furniture might last only 5 years maximum before it needs to be replaced. It is simply very poor value for money.

But the other consideration is the slow closing of much of Australia’s manufacturing industry and its subsequent outsourcing to Asia. The obvious example is the Motor Industry. Now the lack of local industry is going to really impact on unemployment levels post COVID-19. And as such it really is time to support local industry and to kick start Australian industry and manufacturing into the new millennium.

Businesses like Sulfaro create beautiful high quality and luxurious product. Superb fabrics, exquisite design and a whole world of real choice. Modern and Contemporary as well as pure Classics. A genuine family business, the Sulfaro’s have been manufacturing quality furniture, offering impeccable design and Employing Australians since 1963.

The Sulfaro Showrooms are massive with extensive displays of all the Sulfaro popular Lounge Suites, Sofas, Armchairs and accessories, it’s easy to maintain correct social distancing yet sample the comfort and inspect the items you may have already selected from our website. Browse our collection to select the style and sizing of the lounge suite and furniture you desire.

Call ahead and schedule an appointment with Sales Manager Amelia Sulfaro. During your visit you can inspect our huge range of fabrics, leathers and materials from the world’s leading fabric houses and suppliers. Time can be allocated for one-on-one meetings with our Design team. Feel free to bring floor plans, fabric or leather samples, interior design concepts and photographs.

At Sulfaro, you get the opportunity to customise your preferred selection – cushioning, piping, timber finish and more. Select the colours, the fabric, the size of your new sofa and armchairs. It’s as individual as you are, but is definitely not a cookie cutter one size fits all operation.

Sulfaro are aware of and abide by all Australian Federal Government and State Government health recommendations and instructions. We do recommend that you call and schedule an appointment to assist us in this regard. Your health and wellbeing is paramount to us.

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Ringwood, corner of Cochrane St, approximately one kilometre west of the EastLink Ringwood exit ramps.

Opening hours are:

10am – 5pm Monday to Saturday
11am – 4pm Sunday

There is ample off-street parking provided.

Sulfaro – it’s simply the best for Comfort, Quality and Design. Australian made.

Support Australian Industry – Support local manufacturing – because if you don’t who will?

The Sulfaro Team – Australian Made Craftsmanship and Quality. Stay well, stay safe, stay secure.

March 20, 2020March 20, 2020 / sulfaro2018 / Leave a comment

The current crisis with Covid-19 has people reassessing their daily lives. At Sulfaro we recognise that these times are challenging, and we are continuing to manufacture whilst our expansive showrooms remain open for you to visit.

Our showrooms are huge, spread over two large stores. The reality is visitors can easily maintain spacing individually so there is little or no risk of unwanted contact.

The Sulfaro Furniture Collection is exclusively Australian made. Our Studio and Workshop are located at the rear of our Mitcham Showrooms. With high quality raw materials in storage and good supply, the Sulfaro team will continue to craft and build furniture of the highest quality right here in Melbourne. Sulfaro will not be affected by import embargoes or supply issues from overseas sources. We simply don’t require such materials – our furniture is genuine and 100% Australian made.

Over the next few months and into the future this is a critical factor in maintaining Australian jobs and Australian manufacturing.

At Sulfaro we employ local craftsmen and women and engage young people in apprenticeships and work experience programs. With a falling Australian dollar over the coming months, this will become quite valuable, ensuring the Australian market has access to high quality locally manufactured and designed product. Effectively it provides ongoing local employment, fosters genuine local craftsmanship and reduces the nation’s carbon footprint. It is a sustainable proposition and we are most grateful for the support of our customers and clients.

Sulfaro is adhering to all Government health recommendations in regard to Covid-19 and will be closely monitoring the advice and guidance of both the Australian Government as well as all local and international health authorities and their recommendations. We will be guided by these recommendations in our actions moving forward over the next few months in particular.

The reality is that our home, its environs, living areas and facilities becomes even more important to our family and our wellbeing in these difficult times. The reality of self-isolation and social distancing is that our home becomes where we seek comfort, security and a sense of protection.

Consideration, kindness and generosity. It’s time to look out for one another. Stay safe, stay well.

The Sulfaro Family and Team.