Made in Melbourne Sale Time – Open for Business at Sulfaro

April 2, 2020 / sulfaro2018 / Leave a comment

The Sulfaro Retail Showrooms are currently open for business during our normal trading hours. This continues to remain possible as the Sulfaro Showrooms are spacious and extensive allowing for correct social distancing to be achieved without issues. It’s time to support Australian Industry and buy Australian Made, in doing so we can save jobs by buying local.

To further assist our clients, we offer an appointment opportunity. Call us on 9872 4608 or leave your details here and arrange a time with Sales Manager Amelia Sulfaro to view our floor stock and perhaps order your custom designed Lounge Suite, sofa armchairs and accessories. More about that later.

The Sulfaro Furniture Company is a wholly owned Australian enterprise. Purchasing from Sulfaro protects local employment and ultimately saves jobs. As the Australian Dollar falls in value, imported products will simply become unaffordable.

When the quality of local manufacturing far surpasses that of imported product it makes real sense to purchase Australian made locally produced product.

In the case of Sulfaro Furniture, all furniture is designed and created right here in Melbourne at our Mitcham Studio and Workshop adjoining our Showrooms.

The complete range of furniture from our Sulfaro Collection is hand built and hand crafted by classically trained artisans – Upholsterers, Framemakers, Seamstresses, pattern and template makers – the list goes on. Add to this the training of new apprentices and the provision of work experience programs for young people here at Sulfaro, it truly is local excellence right here in Melbourne.

But the real clincher is that the furniture is simply superb. Take the time to browse our website and select from our magnificent collection of timeless classics. Traditional and European or Contemporary and Modern, the choice is yours.

Unlike major retailers offering mass produced furniture from third world factories in Asia, the Sulfaro experience is one of real choice. Clients can select colours, fabrics, leathers, timber and timber finishes. Choose the styling of your Sulfaro Lounge Suite or Sofa – skirting, fringes, piping, the size, the cushioning. It’s about your individual taste, your comfort and pleasure.

In selecting custom designed, handcrafted furniture from Sulfaro, it’s quite probably the case that the average waiting time for completion compares most favourably against any imported customised furniture, and now with the falling dollar, there will be no real incentive to import anyway.

So, with time on our hands, take the opportunity to book an appointment with Sulfaro. Select from our vast array of floor stock or create your own customised, individual Sofa or Lounge Suite with Sulfaro.

Sulfaro Furniture and its showrooms operate following the social distancing guidelines as instructed by Federal and State Government Health Authorities. We recommend making an appointment to visit, as this assists us in maintaining the standard now required.

At Sulfaro we maintain the highest levels of hygiene and cleanliness. Hand sanitiser and wipes are available for your convenience.

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd, Mitcham, corner of Cochrane St, approximately 1 kilometre from the Ringwood Eastlink exit ramps.

Opening hours at present remain as follows

10am – 5pm Mon – Sat
11am – 4pm Sundays

With Sulfaro, not only do you purchase an exquisite hand made piece of quality furniture – you help to preserve a unique Australian business, Australian jobs and our local economy. it truly is the Sulfaro experience, and we appreciate your custom and support.

Luxury, comfort and exquisite design.

Sulfaro – it’s simply the best.

Sulfaro – Made in Melbourne Sale – Design, Comfort and Quality. Support Australian Industry and Local Manufacturing.

March 26, 2020 / sulfaro2018 / Leave a comment

With the current situation occurring worldwide with the Coronavirus COVID-19 it really is time to consider what sort of world we will be looking at post lockdown. It’s time to consider Australian jobs, Australian Industry. With so many people being laid off we really need to support our local manufacturing industry. Buy Australian, buy local – buy Sulfaro – at the ‘Made in Melbourne’ Sale, now on.

Sulfaro are a Melbourne based Bespoke furniture manufacturer. All furniture is hand crafted, hand built, hand finished in a modern factory/studio workshop. Skilled and highly trained frame makers, upholsterers, pattern and template makers, seamstresses and designers create high quality comfortable and luxurious furniture. Sulfaro Furniture employ apprentices and foster work experience programs to train and encourage young Australians to be passionate, competent and proud of a career in the Australian furniture manufacturing industry – operating at the highest levels of professionalism and quality.

For many years now major retailers have imported cheap, robotically manufactured upholstered furniture and dining settings from China, Indonesia, Malaysia and other Third World nations. Cheap labour was always the cry, and the result? Cheap furniture. What people did not realise is that the componentry was all low value – fabrics, framing, webbing, springs. The quality was – and still is – poor. Often this type of furniture might last only 5 years maximum before it needs to be replaced. It is simply very poor value for money.

But the other consideration is the slow closing of much of Australia’s manufacturing industry and its subsequent outsourcing to Asia. The obvious example is the Motor Industry. Now the lack of local industry is going to really impact on unemployment levels post COVID-19. And as such it really is time to support local industry and to kick start Australian industry and manufacturing into the new millennium.

Businesses like Sulfaro create beautiful high quality and luxurious product. Superb fabrics, exquisite design and a whole world of real choice. Modern and Contemporary as well as pure Classics. A genuine family business, the Sulfaro’s have been manufacturing quality furniture, offering impeccable design and Employing Australians since 1963.

The Sulfaro Showrooms are massive with extensive displays of all the Sulfaro popular Lounge Suites, Sofas, Armchairs and accessories, it’s easy to maintain correct social distancing yet sample the comfort and inspect the items you may have already selected from our website. Browse our collection to select the style and sizing of the lounge suite and furniture you desire.

Call ahead and schedule an appointment with Sales Manager Amelia Sulfaro. During your visit you can inspect our huge range of fabrics, leathers and materials from the world’s leading fabric houses and suppliers. Time can be allocated for one-on-one meetings with our Design team. Feel free to bring floor plans, fabric or leather samples, interior design concepts and photographs.

At Sulfaro, you get the opportunity to customise your preferred selection – cushioning, piping, timber finish and more. Select the colours, the fabric, the size of your new sofa and armchairs. It’s as individual as you are, but is definitely not a cookie cutter one size fits all operation.

Sulfaro are aware of and abide by all Australian Federal Government and State Government health recommendations and instructions. We do recommend that you call and schedule an appointment to assist us in this regard. Your health and wellbeing is paramount to us.

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Ringwood, corner of Cochrane St, approximately one kilometre west of the EastLink Ringwood exit ramps.

Opening hours are:

10am – 5pm Monday to Saturday
11am – 4pm Sunday

There is ample off-street parking provided.

Sulfaro – it’s simply the best for Comfort, Quality and Design. Australian made.

Support Australian Industry – Support local manufacturing – because if you don’t who will?

Sulfaro Furniture – Keeping it real – right here in Australia

March 4, 2020 / sulfaro2018 / Leave a comment

The Coco T Sofa with the Langham Chair

In times when Australian manufacturing and Australian made brands are becoming harder to find, the Sulfaro Furniture Company in pushing in a different direction; endorsing the quality and craftsmanship of locally made high quality furniture.

The London Full Back Sofa and London Chair

By engaging the next generation of Furniture Framers, Upholsterers and Finishers, the Sulfaro family are ensuring that a healthy viable industry continues here in Melbourne. Sulfaro Furniture offer both Apprenticeships and a Work Experience program (to encourage interested young people to sample working in the industry through a structured industry program).

At Sulfaro, the team take great pride in the production of genuine handcrafted, hand built upholstered furniture. Whether traditional classic in design and style, or modern contemporary aligned with the latest in trends from Europe, one thing remains the same, all furniture is individually crafted from the framing through to the final fabric finishing.

New Tribeca Sofa with Manhattan Chairs and matched ottoman

The Sulfaro methodology is pure artisanship using the best in modern equipment in a spacious, well equipped studio and workshop.

The Sulfaro team have continued to adapt the traditional furniture manufacturing techniques first introduced by company founder Nunzio Sulfaro nearly 60 years ago to current requirements.

Buy from large furniture warehouses and what you are selecting is machine made, using robotic equipment. Thousands of the same style and design are manufactured in third world sweatshops in China, India, Malaysia and Indonesia. These are real ‘cookie cutter’ operations supplying the world market with production line furniture offering very little finesse. Materials are substandard in many cases with cheaper fabrics, cushioning and springing delivering a lesser quality product.

New Catalogue Items

This week we feature a new contemporary introduction to our exciting range of Accessories – Side Tables, Coffee Tables, Credenzas and Cabinets. Elegant, refined – let us introduce the Messina Coffee Table and the Messina Side Table, both nesting designs, available in Gold or Chrome with clear glass or optional tinted glass. Classic fine lines, a wonderful addition to your living room décor.

Messina 5pc Nesting Coffee Table

Messina 5pc Nesting Side Table

Take a look at the full Sulfaro Furniture Collection here. With a huge range of designs, the Sulfaro Collection offers selections to suit all tastes. Impeccable quality and unique designs – with a touch of Italian flair!

The Camelot Fringe Sofa

For our most popular designs, view our Signature Series.

We offer an excellent range of Recliners and Motion Suites.

And we complement our existing range of upholstered Furniture with a full selection of exquisite Decor and Design Accessories.

Sulfaro also offer a superb range of Dining Suites with Timber, Marble and Ceramic finishing as well as a selection of Metallic Tables and matching Dining Chairs.

All items are individually crafted and finished here at Sulfaro’s Mitcham Design Studio and Workshop, situated behind our spacious and well appointed showrooms. Sulfaro Furniture is located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, just a kilometre west of the Ringwood offramps on Eastlink.

The Showrooms are open 7 days per week, between 10am and 5pm Monday to Friday and 11am until 4pm Sundays. There is ample off-street parking and please feel welcome to schedule a visit with our Design team and Retail Manager Amelia Sulfaro prior to your visit. Simply call ahead on 03 9872 4608 and book a time convenient to you.

Sulfaro is all about choice. Choose the fabric, the colour or colours, the leather, the look and feel of your new lounge suite. The secret of our success is no secret. When you select from Sulfaro you are commencing a life changing experience – the Sulfaro Experience. It’s the right decision.

Sulfaro – it’s simply the best.

Luxury and Design – Handcrafted Quality Furniture from Sulfaro – Made in Australia exclusively

February 27, 2020 / sulfaro2018 / Leave a comment

It’s time to replace your ageing Lounge Suite. With plenty of options to choose from, the only selection really worth considering is of course Sulfaro. The Sulfaro Collection is an immaculate selection of hand built, handcrafted upholstered furniture made right here in Melbourne.

The Sulfaro team are genuine artisans – classically trained tradespeople specialising in Furniture Making – Framing, Upholstery, Fabric and Leather work – true craftsmen and women creating and completing fine furniture by hand – master craftsmen.

Tribeca Sofa

Canterbury Leather Sofa

Most furniture offered for sale in Australia is manufactured in China or other third world nations such as India, Indonesia, the Phillipines or Malaysia. Generally this involves a robotic process with pre-purchased, pre-made framing, standard fabrics and inferior cushioning, springs and other components. These are mass-produced budget items that unfortunately here in Australia are often priced as quality furniture. Quite frankly it’s anything but. Your choice of colours and fabrics is entirely limited and your suite or sofa is often sold without any realistic guarantee.

So why else should you select Sulfaro? The Sulfaro Collection covers a very broad range of designs, styling and influences.

Mirage Leather Sofa

Jessica Scatter Back Sofa

The ‘Sulfaro Experience’ is entirely unique. Firstly ALL furniture in the Sulfaro Collection is individually hand built. Qualified tradesmen and artisans create each piece from the framing to the final finishing entirely by hand. Our modern Studio and Workshop is extremely well set up with the latest in tooling and equipment. All Staff are traditionally trained in frame making, upholstery and furniture making, and are fully professional and industry experienced.

The Lounge suite you purchase from Sulfaro is individually crafted from beginning to end with passion and skill, in much the same way upholstered furniture has been fashioned for centuries.

You, the customer get to choose the fabrics or leather for your selected Sofa, Armchair or dining chairs. Sulfaro offer a wonderful catalogue and a vast collection of fabrics, materials and leathers from the world’s leading suppliers and Fabric Houses.

Select the colour, the fabric mix, the cushioning, piping, skirting and casters. Custom design your lounge suite to suit your interior design and lifestyle. In the end with Sulfaro’s assistance, it is truly ‘your’ lounge suite. A masterpiece.

Havana Sofa

Praham T Cushion Sofa

What would you prefer? A truly individual custom designed unit that reflects your taste and preferences, or an ‘off the shelf’ (one of many) manufactured second rate cookie cutter knock off copy. Same price but definitely not the same quality.

Sulfaro Furniture offers both traditional and contemporary styles and designs, as can be seen here and also on our website. With nearly 60 years experience in the creation of fine furniture, our clients enjoy true European Craftsmanship and Italian Styling, with furniture built to last a lifetime. In fact, we guarantee our furniture and workmanship to last a lifetime.

London Skirt Scatterback Sofa

Logan Sofa

Beautifully crafted hand-built furniture. The very best in timbers, cushioning and fabrics. The result? Pure comfort and absolute luxury. Guaranteed! Why settle for less? Design, Quality, Comfort – real luxury – or a cheap copy that will be spent in 5 years maximum.

But don’t just take our word for it, take the time to schedule a visit. Call 03 9872 4608 now and book a time with our Design team and Retail Manager Amelia Sulfaro. Feel confident to bring fabric samples, colour selections, photographs, floor plans and interior design plans. Design your dream lounge suite, dining setting and select your preferred accessories. Ottomans, Credenzas, Side Tables, Coffee Tables and beautiful sculptures – you deserve it.

Sulfaro Furniture is located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, approximately 1km west of the EastLink Ringwood off ramps.

With plenty of off-street parking, Sulfaro is open 7 days a week for your convenience. Our hours are as follows:

Monday to Saturday – 10am until 5pm
Sunday – 11am until 4pm

Take the opportunity to be seated on a genuine Sulfaro Sofa, Armchair or Lounge Suite. Relax and enjoy the support, the sheer indulgence of the Sulfaro Experience. We know you will immediately feel the difference and acknowledge the superb quality of authentic, hand built, hand crafted furniture – made right here in Melbourne at our Mitcham Studios. It’s a Sulfaro, and Sulfaro set the standard. The Secret of our Success is no Secret.

Sulfaro – simply the very best.

Australia Day – Celebrate Australian Made at Sulfaro

January 21, 2020January 30, 2020 / sulfaro2018 / Leave a comment

At Sulfaro, we offer an inspirational range of fine handcrafted furniture, made exclusively here in Australia.

All Sulfaro furniture is handcrafted and hand built right here in Melbourne at our Mitcham Studio and Workshop. Our skilled craftsmen and artisans continue to produce high quality upholstered sofas, lounge suites, armchairs and occasional chairs using time held and respected European methodologies with a genuine Italian flair.

Mirage Leather 3 seat sofa

Cosmo Skirt 2.5 seat sofa

As the customer, you have the choice. Shop at a ‘furniture warehouse’ or a name brand importer. You may find a cheaper option, but it’s generally a ‘cookie cutter’ design turned out in the thousands using mechanisation and cheaper materials.

You don’t have to accept this. Your selection can be the pure exhilaration and pleasure of owning genuine bespoke furniture, designed, created and built right here in Melbourne – by Sulfaro.

The Sulfaro family are proud Australians and from the day Nunzio Sulfaro arrived here in the early 1960s the Sulfaro name has stood for only one thing – the ultimate in high quality traditional and contemporary fine furniture.

Using a superb selection of fabrics from the world’s leading fabric and leather suppliers, selected timbers, the ultimate in cushioning and accessories, a Sulfaro sofa, armchair or occasional chair is truly a masterpiece – a masterpiece made in Melbourne that carries a lifetime guarantee on workmanship.

It’s the Italian eye for design, those extra little touches, the perfect finish – the right piping or fringe, the finely polished timber, that perfect attention to detail, classic lines, elegant proportions.

Dining settings to seat the entire family in comfort with extendable versions for those very special occasions. Handcrafted timber dining chairs with a scintillating selection of fabrics, leathers and finishes, breathtakingly beautiful.

Sulfaro stock a full complement of Recliner chairs and sofas – in leathers and fabrics. The ultimate in relaxation.

Reclining chair and sofa suite

Hudson recliner sofa suite

Nearly all Sulfaro Sofas can be supplied with Sofa Bed mechanisms. Smooth, easy to use, delightful to look at. It’s all part of the Sulfaro Experience.

EamilSulfaro Std Sx Sofa Bed Back Page Template

EmailSulfaro Cosmo Bi Fold Sofa Bed Back Page Template

It’s the right time to buy Australian Made Furniture, to select from Sulfaro, this Australia Day Weekend. The Sulfaro Summer Sale continues. Incredible value on genuine handcrafted, hand built European and Italian designed furniture with up to 50% discounts offered on selected lines of current floor stock. Yes that’s right – up to 50%.

This includes selections from our Signature range as well as a number of popular dining settings. Don’t delay, schedule a visit to our extensive Mitcham showrooms ASAP.

Camelot Skirt Sofa

We are located at 650-652 Whitehorse Rd Mitcham, cnr of Cochrane St, approximately 1km West of the Ringwood exit ramps on Eastlink. We offer ample off-street parking so no worries with parking fees.

Our opening hours are as follows:

Monday to Saturday – 10am until 5pm
Sundays – 11am until 4pm

[We will be closed on the Australia Day Public Holiday on January 27th.]

Prada corner suite square with chaise

Prada corner suite round

We wish all our friends, customers and suppliers a wonderful Australia Day Holiday – good food, family and friends.

Buon Appetito! We look forward to seeing you and ensuring you enjoy the Sulfaro Experience. Classic and Contemporary Hand Crafted Furniture of distinction.

Sulfaro Furniture – it’s simply the best.