It’s time to Celebrate at Sulfaro’s Summer Living Sale

This week, we have even more reason to celebrate. On Thursday morning, our beautiful granddaughter Zara Rosetta Sulfaro arrived (Congratulations to Nunzio and Renee!) – Our very first Grandchild. Mother and baby both happy and healthy. So blessed. – Santo and Amelia Sulfaro.

What a beautiful time summer can be. We are so pleased. Here we are, open again and ready to greet you after the little break. The weather has been glorious and it’s certainly given us all time to reflect on our circumstances again. With another year in front of us it’s the right time to refresh and renew your furnishings – the lounge suite, the sofas, armchairs and accessories. It’s time for a little luxury, comfort and elegant design. It’s time for Sulfaro.

Beautiful handcrafted and hand built upholstered furniture. Polished timber, superb fabrics and leathers individually selected for your comfort and pleasure from Australia’s and the World’s leading fabric houses and fine leather purveyors.

Furniture lovingly created to last you and your family a lifetime. Precision, finesse and not just a little Italian flair and style.

Start your ‘Sulfaro Experience’ by visiting our website and viewing our fabulous collection. From timeless classic beauty to contemporary modern masterpiece, make your selection. Customise to suit your taste and preferences – colours, materials and accessories.

The Signature Selection features some of our more popular Sofas, Armchairs and accessories. Buffets, side tables, coffee tables, lamps and sumptuous luxuriant rugs.

You can individually select from the following categories then as you may please…

Sulfaro offer a sublime range of Dining Setting – dining tables with matching handcrafted hand built dining chairs From fully extendable dining tables seating 12-16 people through to more intimate 2-6 seaters, suitable for the breakfast room, sunroom or guest rooms – in marble, ceramic, glass, metal or polished timber surfaces.

There are two simple ways to purchase from Sulfaro. Right now you can select from our huge range of floor stock and enjoy discounts of up to 40%. The Sulfaro Showrooms are spread over 2 huge stores. Air conditioned, with regular cleaning to Covid requirements, we offer extensive off-street parking and convenient opening hours.


650-652 Whitehorse Rd, Mitcham, corner of Cochrane St, approximately 1km west of the Ringwood EastLink exits. View Map

Opening Hours (When permitted post lockdown)

  • 10am to 5pm – Mon to Sat
  • 11am to 4pm – Sundays

The second method of purchase enables you to custom design the lounge suite, sofa or armchairs and occasional chairs of your choice. Firstly select the style of sofa and armchairs you desire. Then call us on 03 9872 4608 and schedule an appointment with Amelia Sulfaro and her design team to consult with you and determine your preferences. Buttoning, studding, skirting, piping, cushioning, timber finishing – select the colours and the fabrics, the premium leather you desire. Your finished and completed lounge suite will be as individual as you are. Unique, a quality design and the perfect finish – again, it’s from Sulfaro.

Sulfaro Furniture is all 100% Australian made using all Australian components wherever possible. All Sulfaro Furniture is hand built and finished in our modern Studios and Workshop located directly behind our Mitcham Showrooms. Each piece of furniture is created individually by Australian artisans under the knowledgeable direction and inspection of Master Craftsman Santo Sulfaro. The Sulfaro team have been manufacturing and hand crafting beautiful elegant high quality furniture now for nearly 60 years.

Buying Sulfaro is buying Australian. The money you spend stays here in Australia ultimately benefitting the Australian economy and local Australian industries.

Compare this to purchasing from one of the bigger wholesalers or furniture outlets. Much of the furniture follows cookie cutter robotic procedures with components being shipped to Australia from off-shore factories to be assembled, thus claiming to be ‘Australian made’. Put simply none of it is really Australian made and the bulk of your purchase price will be remitted overseas. You have minimal choice in fabrics, leathers and design. There is no variance in cushioning or springs to suit your individual needs, and frankly you have no guarantee of longevity.

All Sulfaro furniture carries a lifetime guarantee on workmanship. Only the highest quality components – timber framing, stainless steel springs, memory foam, leathers and fabrics are selected and utilised by the Sulfaro team.

Quite simply Sulfaro furniture is without doubt the very best in handcrafted, hand built furniture manufactured anywhere in Australia today. It is without peer.

But for you the real test is to come to our Mitcham showrooms in the near future and take a seat, relax and enjoy the perfect luxury of the Sulfaro experience. Comfort, luxury, design and quality simply unsurpassed.

Celebrate this summer and select from Sulfaro for a lifetime of comfort and sheer delight.

Sulfaro – it’s simply the very best.

The Sulfaro Summer Sale Ends this Saturday the 29th of February – Don’t Miss Out!

London Full Back Sofa

The Sulfaro Summer Sale ends this coming Saturday the 29th of February. But until then it’ s a great opportunity to purchase a one-off, hand crafted, hand-built item of furniture made right here in Melbourne at our Mitcham Studio and Workshop – at a fantastic price. Superb high-quality, current season fabrics and leathers from the world’s leading suppliers – many items of floor stock are marked down by as much as 50%!

Coco T Sofa

Lounge Suites, Sofas, Armchairs, Occasional Chairs Ottomans and accessories. What an amazing collection. Two full showrooms of genuine Australian made furniture. High quality, hand made by artisans and craftsmen completely – down to every detail.

Your alternative? A robotically manufactured sofa made in China or India using sub-standard framing, cheap inferior fabrics and leathers, with literally thousands of the same units churned out through discount outlets like A Mart, Fantastic Furniture and others. With normal wear and tear they may last 5 years maximum before requiring repair or replacement.

Sulfaro Furniture is an entirely different proposition. Each piece is crafted individually from template to final presentation. No short cuts, not robotics, but skilled tradesmen, seamstresses, frame makers and upholsterers ensure every last stitch is placed impeccably. And at Sulfaro we are so confident of the workmanship we give you a lifetime guarantee on it. Our customers are often so impressed with the Sulfaro craftsmanship that they will come back to either refurbish or reupholster their original Sulfaro Lounge suite. Timeless beauty… the secret of our success is no secret.

Take a look here at our Signature Collection

Camelot Fringe Sofa

These are our most popular lines. For a broader view of our entire collection, you can review our full range here:

Sulfaro offer a world of Interior Design options. To set off your new Lounge Suite or Sofa, we offer a wide range of simply beautiful European and Italian side tables, coffee tables and credenzas. Gorgeous mirrors, figurines and statues complete the look and feel of your living areas.

We also offer an extensive range of recliner / motion furniture and sofa beds to suit your requirements.

Select from a simply breathtaking range of available floor stock arranged for your viewing and seating satisfaction in our extensive Mitcham Showrooms.

Or arrange to custom design your selected Sulfaro Sofa, Lounge Suite, Dining Setting or Occasional Chair with our experienced Design team led by Retail Manager Amelia Sulfaro. Choose the colours, fabrics, leathers, piping, skirting and timber finishes you prefer. Select from thousands of different fabrics and leathers from the world’s leading fabric houses and suppliers.

One week to go, so make sure you schedule a visit this weekend or during the week ahead up until Saturday the 29th – a chance you only experience every 4 years! Call ahead and book a consultation with Amelia Sulfaro and her team on 03 9872 4608. Feel free to bring floor plans, interior design plans, fabric samples and photographs. This is the Sulfaro experience, it’s unique, it’s personal and it’s as individual as you are.

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, approximately 1km from the EastLink Ringwood off-ramps. There are plenty of car parks off-street adjacent to our building.

Our opening hours are as follows:

  • Monday to Saturday – 10am to 5pm
  • Sunday – 11am to 4pm

Now is the right time to opt for original, Australian made, high quality furniture from Sulfaro. Elegant design, stylish Italian influences, supreme comfort, real luxury. Don’t settle for less.

Sulfaro – it’s simply the best.

The Sulfaro Summer Sale. Superb Australian Made, Handcrafted Furniture – finishes on Saturday Feb 29th [Up to 50% off marked items.]


Yes, we have a Leap Year! And up until the 29th of February (that’s a Saturday) you have the opportunity to purchase a unique handcrafted, hand-built Lounge Suite, Sofa, Armchair and accessories from Sulfaro at greatly reduced prices. Up to 50% off normal retail. Australian Made, European Styling, Italian Design – absolute quality with workmanship guaranteed for a lifetime!

The Sulfaro Collection is entirely original. Designed right here in Melbourne, Sulfaro offer a range of classic and traditional furniture as well as a complete modern and contemporary range with the latest fashion trends, colours and styling from Europe.

But the really big difference is simple. Our Artisans, craftsmen and women hand craft and hand build every piece of Sulfaro furniture, right here in Melbourne at our Mitcham Studio and Workshop. Custom designed furniture with Sulfaro generally is ready for dispatch within 6 weeks. When ordering the same from an overseas supplier and importing a selected custom design, the whole process can take up to 20 weeks – who wants to wait for what is ultimately an inferior product? At Sulfaro, customers can determine their designs, fabrics and additions in a ‘no fuss’ process and be enjoying their new furniture in as little as 6 weeks.

NO IMPORTS – There is no consolidating of imported components – All Sulfaro Furniture is made here entirely in Australia.

Sulfaro Furniture, from the original templates, through to the fabric finishing is fully created and manufactured right here in Melbourne.

This means local employment and our customer’s money spent remaining entirely in the Australian economy.


And what an incredible collection our customers have to choose from. The Sulfaro Collection offers firstly our Signature Selection, our most popular Lounge Suites, Sofas, Armchairs and Occasional Chairs. You can view them here

For a broader perspective and perhaps assisting you in selecting your preferred Lounge Suite, you can browse our full collection here…

Decor and Design Accessories

The Sulfaro Summer Sale focuses on current floor stock (we simply need more space for new introductions). However, all items marked down are of the highest quality and are current stock featuring fabrics and leather from the world’s leading suppliers.

There is a new generation at Sulfaro. Owners and managers Santo and Amelia Sulfaro want to offer their customers much more than a cheap, robotically manufactured lounge suite or sofa from China.

Sulfaro is about quality, comfort and design. It is luxury you can afford. For many customers it is the chance to design their own selected living room decor – the colours, the fabrics, the finishing and the accessories. The Sulfaro experience is one of individual preference, of real choice.

Take the time to arrange an appointment with our design team led by Amelia Sulfaro, our Retail Manager. Let yourself be guided through our extensive collection to determine the design and style best suited to your unique situation. Select the colours, the fabrics, leathers and accessories that truly reflect your taste and vision.


Feel free to bring your floor plans, Interior Design concepts, fabric samples and photographs. This can be an exciting and rewarding process. Call 9872 4608 to schedule a consultation with Amelia and her team at your convenience.

It’s the right time to visit the Sulfaro Showrooms. Enjoy the comfort, the luxury of the Sulfaro experience. Take a seat on your preferred sofa or armchair and simply sink back into pure relaxation.

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, approximately 1 kilometre west of the EastLink Ringwood exit ramps [MAP LINK]

The Sulfaro Showrooms are open 7 days a week and offer ample off-street parking.

  • Mon – Sat – 10am – 5pm
  • Sun – 11am – 4pm

We look forward to seeing you soon. This is your chance to purchase genuine handcrafted, hand built furniture – Australian Made – with a lifetime guarantee on workmanship at a significantly discounted price. And remember…

Sulfaro – It’s simply the best.

Select Quality, Select Craftsmanship – Sulfaro – Proudly Australian Made


“The secret of our success is no secret”

With Sulfaro’s Summer Sale in full swing, it’s the perfect time to make your selection from the exciting Sulfaro Collection – hand built and crafted by Australian artisans, designed exclusively by Sulfaro’s experienced team right here in Melbourne. Fine Furniture at its very best.

For many, the first option is a Harvey Norman, an A-Mart, a Focus on Furniture or a Fantastic Furniture. The prices seem attractive, the furniture looks ‘ok’, but the reality is it’s cheap for a very good reason. All upholstered furniture at these outlets is generally imported from Third World locations such as China, Indonesia, Malaysia and Vietnam. Materials are selected based entirely on cost. Each Sofa, Armchair or accessory is mass produced and exported to Australia, the US, Canada and Europe. The actual manufacturing process involves several factories creating components, mostly using industrial robotics. The final product is a consolidation of all components. The end product is then sold to a trading company which in turn sells it to high volume, high turnover Australian retailers such as Harvey Norman, A-Mart and those mentioned earlier. 90% of Australian retailers are also consolidators. Buyers travel to Asia and purchase product from various manufacturers. Furniture may come from up to 20 different sources. They do not manufacture, design or finish the products sold. At these stores, the choice of fabrics, colours or accessories is entirely limited. What you see is what you get.


Which is precisely why it is such a defining choice to select from Sulfaro Furniture. All Sulfaro Sofas, Lounge Suites, Armchairs, Occasional Chairs and accessories are:

  • Designed in Australia
  • Handcrafted in Australia
  • All materials are selected here in Australia for Australian conditions – memory foam cushioning, steel springs, kiln-dried hardwood for framing – Australian materials wherever possible.
  • Guarantee on Workmanship for the life of the furniture


The Sulfaro Collection is entirely original, designed with European elegance and deft Italian styling. It is premium furniture, hand built, hand crafted by Master Craftsmen. Why settle for a cheap reproduction, a ‘knock off’ of a popular line, built to sell, not to last?


We invite you to visit our extensive showrooms in Mitcham, located at 650-652 Whitehorse Rd the Sulfaro Showrooms provide a wonderful opportunity to select the style and comfort you truly desire. It’s simply an experience, the Sulfaro experience. Take the time to schedule a visit, take a seat on your preferred sofa, sit back, relax – it’s a genuine hand built, hand crafted Sulfaro masterpiece.


It’s also comfortable to know that at Sulfaro our design team is available to assist you with your enquiries. Amelia Sulfaro and her team can assist in determining the right selection, the right style to suit your home; select the colours or material blends, the leather and the accessories such as piping, skirting or fringe for your new lounge suite. At Sulfaro you have the option of making these decisions. It is just not a ‘cookie cutter’ operation. The Sulfaro fabric and leather catalogue is immense. It includes the very best available from the world’s leading suppliers. But best of all, you get to choose what pleases you. You, the customer get to choose the look and feel of your new lounge suite. It’s as individual as you are.

The Summer Sale


Right now at Sulfaro Furniture, marked floor stock items are discounted by as much as 50% during our Summer Sale – the sale continues until the end of February.

So please, support Australian business and buy from Sulfaro. Not only do you purchase a genuine high quality and wonderfully comfortable item of furniture, you are supporting Australian jobs and local employment, maintaining valuable crafts and an industry that is both unique and a genuine icon in an otherwise flat landscape.

Directions and Opening Hours.

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham (Cnr of Cochrane St) approximately 1km from the Ringwood Eastlink exit ramps. There is ample free off-street parking. We are open 7 days per week, opening hours are as follows…

  • Mon to Sat – 10am to 5pm
  • Sunday – 11am to 4pm


Please call ahead and book an appointment with Amelia Sulfaro and our design team on 03 9872 4608. Feel free to bring your fabric samples, photographs, floor plans or interior design plan. The Sulfaro Studio and Workshop is also located on site in Mitcham, for those interested a tour can be arranged with Sulfaro’s Manager, Santo Sulfaro, whereby a complete understanding of the process of handcrafting furniture can be accessed.

The choice is real – a cheap knock off cookie cutter sofa from a sweatshop in China – or a genuine hand crafted and finished masterpiece from Sulfaro. Hand built by Master Craftsmen right here in Melbourne. Australian Made Furniture with a generous application of Italian style.

Sulfaro – it’s simply the best.

“The secret of our success is no secret.”

The Sulfaro Summer Sale – Up to 50% off marked items! – Refresh and Renew

With the school holidays drawing to a close and nearly everyone back at work, it’s a great time to take stock of your living situation and consider what improvements can be made. After a summer of wear and tear with young children, teenagers and summer parties, the family lounge suite may be looking a tad tired. It’s the perfect time to refresh and renew – at the Sulfaro Summer Sale.


You are invited to inspect our spectacular range of Lounge Suites, Sofas, Armchairs, Occasional Chairs and a superb range of exquisite timber and upholstered Dining Settings and Chairs.

Owner and Manager Amelia Sulfaro manages our Design and Sales team and is always available to assist in demonstrating the various style variations available. The Sulfaro Furniture Collection offers a wide range of options.

Our Signature Range represents some of our most popular lines. The Sulfaro Collection offers a complete selection of both traditional and modern contemporary furniture – you can view the full range on our website here.

sulfaro signature selection furniture range.jpg

Contemporary/Modern Furniture Range
Traditional/European Furniture Range
Classic/Hamptons Furniture Range
Decor and Design Accessories

But to really experience the sheer luxury and comfort of a Sulfaro Sofa, Armchair or Dining Setting, please take the time to visit our extensive showrooms located at 650-652 Whitehorse Rd Mitcham and view our magnificent selections of quality furniture first hand.

Sit back and enjoy the sumptuous comfort, the genuine support and the delightful fabrics available. Make an appointment to review our splendid selection of fabrics, leathers and woven materials from the world’s leading suppliers. Choose the colours you desire. Let Amelia and her team guide you in selecting the look and feel you’ve always desired. Create a lounge suite that is as individual as you are – skirted or non skirted with decorative legs, piping, fringe, brass or stainless steel castors – your living areas will become a true reflection of both your taste and style, elegant and refined, contemporary, modern and comfortable.

All Sulfaro is handcrafted and hand built in our Mitcham Studio and Workshop. It is truly 100% Australian Made. Once you’ve decided on the style, size and finish of your new upholstered furniture, take the time to tour our workshop and studio with Sulfaro’s Studio Manager and overall company manager, Santo Sulfaro. Santo oversees all activity and ensures real quality control. He is only too pleased to show customers the traditional processes Sulfaro maintains in its modern, well equipped workshop.

It’s a family business and Santo and Amelia Sulfaro have one ultimate goal in mind – your complete satisfaction and comfort from your newly acquired furniture. Handcrafted, hand built. European craftsmanship and genuine Italian style right here in Melbourne. 100% Australian made furniture. It truly is the Sulfaro experience.

Again, the Sulfaro Showrooms, Studio and Workshop are located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St. Drive in and park in our off-street carpark. We are located approximately 1km from the Eastlink Ringwood exit.

The showrooms are open 7 days per week. Hours are as follows…

  • Monday to Saturday – 10am to 5pm
  • Sunday – 11am to 4pm

Don’t delay, schedule an appointment with our Design team now. Be sure to bring your fabric samples, photos and interior design plans with you.

Why settle for a cheap manufactured import when you can access the very best in handmade, handcrafted furniture right here in Melbourne – at Sulfaro’s.

The Sulfaro Experience – Quality, style and comfort.

It’s time to refresh and renew. Australian made, luxury and timeless design – the Sulfaro experience.

Sulfaro – it’s simply the best.