Showrooms to re-open. Welcome back to Sulfaro. New lines available and Opening Specials.

October 21, 2020 / sulfaro2018 / Leave a comment

After 100 days, it’s fantastic to be re-opening. Victorians have done a splendid job in flattening the curve and it’s now time to enjoy the freedom of movement we have all been missing. During the lockdown at Sulfaro we have been exceptionally busy creating new exquisite designs in further furniture additions adding wonderful new options to our extensive range. This month with production resumed and in full swing, the Sulfaro Showrooms will look bigger and brighter than ever.

So, upon opening we invite you to come and visit our Showrooms at 650-652 Whitehorse Rd Mitcham (just 1km west of the EastLink off-ramp’s at Ringwood). Situated on the corner of Cochrane St, we offer two very large and substantial showrooms stocked with a gorgeous range of Lounge Suites, Dining Settings, Sofas, Armchairs, Occasional Chairs and Accessories such as Ottomans, lamps, objets de art, statuettes, side tables, coffee tables, credenzas, buffets – it’s a superb selection of beautiful high quality hand selected accessories and art pieces.

At Sulfaro, our floor stock is always available for immediate purchase, but we offer much, much more. It’s time to introduce you to the ‘Sulfaro experience’.

This is your opportunity to design the lounge suite you’ve always desired. Here at Sulfaro you get to select the fabrics or leathers of your choice from our extensive range gathered from the world’s leading suppliers. You choose the colour or colours, you select the accessories and finishing – from piping, fringing, buttoning and skirting through to timber finishes with brass or steel castors.

Amelia Sulfaro and her design team will guide you through this process. We encourage you to provide photographs, interior design plans, architectural plans, floor plans or colour schemes you may wish to work with or incorporate.

For Sulfaro clients and customers we take this exciting option one step further. We offer an Interior Design Service free to all Sulfaro customers. Again – make contact with Amelia Sulfaro on 03 9872 4608 and start the process – this is your ‘Sulfaro experience’. Simply provide us with your floor plan and colour schemes, current floor coverings or finishes and we can begin to plan for your needs.

Start by browsing our website and discovering our collection. Our most popular selections can be found in our Signature Series, where we profile our most popular Sofas, Armchairs, Occasional Chairs and Accessories.

You can then select from our full Collection individually as follows…

• Contemporary / Modern
On trend, modern design, sleek, low comfortable.

• Traditional / European
Elegant Classic European, timeless beauty, stunning design.

• Classic / Hamptons
Relaxed yet formal, stylish – comfort from the Hamptons.

• Recliners / Motion Suites
Pure relaxation and comfort. Sit back, stretch out, pure enjoyment.

• Decor and Design Accessories
A complete range of accessories including coffee tables, credenzas, buffets, side cabinets, lamps and much more.

We also offer a full range of Dining Settings from large extendable tables with matching dining chairs through to more compact settings, all with a selection of Timber, Ceramic, Marble or Glass surfaces.

All Sulfaro Furniture is hand built and handcrafted at our Mitcham (Melbourne) Studios and Workshop. Using modern equipment and the very best in selected materials, the Sulfaro team of artisans, tradesmen and women create the very best in Australian made, handcrafted furniture for your pleasure and delight. All Sulfaro Furniture is manufactured and completed entirely in our Melbourne workshop using traditional furniture making and upholstery techniques, handed down over generations. Each piece is monitored and completed under the watchful eye of Master Craftsman, Santo Sulfaro.

We hope you are encouraged to ‘Buy Australian’ in these rather difficult times. At Sulfaro we utilise Australian materials wherever possible and in purchasing from us at Sulfaro you are supporting local industry and local employment. Perhaps best of all, the money stays here in our economy, and isn’t simply sent offshore. Local manufacturing supports local families and the Australian economy, so make sure you buy Australian made.

Contrast that with the majority of furniture offered by the larger furniture warehouses and Retailers. The vast proportion of imported sofas, armchairs and accessories are robotically manufactured to ‘cookie-cutter’ formulas that leave consumers with little or no choice. The factories are sweat shops that exploit workers. In many cases the importers ‘assemble’ the components here in Australia to achieve ‘Australian made’ status. But it’s simply not true, with all components manufactured offshore.

Make the decision to select quality. Sulfaro Furniture is meticulously crafted and expertly finished. We are so confident of our product we give a 100% lifetime guarantee on all workmanship on all Sulfaro Furniture.

Interstate buyers can order via email or telephone. Simply call 03 9872 4608 or email us at sulfaro@sulfaro.com.au for orders and pricing. We deliver Australia wide.

At Sulfaro we have no hesitation saying the Sulfaro Collection is in fact the very best handcrafted hand built furniture currently available Australia wide. In selecting Sulfaro, you are choosing a lifetime of comfort, luxury and quality. Superb design with Italian flair and finesse. It’s the right decision.

Sulfaro – It’s simply the very best.

Sulfaro Furniture – Stay well, stay safe, stay secure – It’s take two for Covid-19

July 9, 2020 / sulfaro2018 / Leave a comment

With stage 3 Coronavirus restrictions being re-imposed as of July 9th 2020 for 6 weeks, it’s really time again to get comfortable at home and sit this one out. These are challenging times and more than ever we need the comforts of home to support us through this next six weeks. The Sulfaro team will continue to manufacture during this new lockdown period and our expansive showrooms shall remain open as well, given strict social distancing and hygiene standards and requirements are enforced and observed. Your safety, security and wellbeing as always is our number one concern.

When you visit our showrooms you can be confident that all furniture and surfaces are hygienically cleaned daily to standards that actually exceed the current Health Department requirements.

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We recognise that for all of us, comfort is paramount. It may well be that you have determined the need for a new lounge suite or dining setting to cope with the situation of having the family home 24/7 possibly for the next 6 weeks. It’s certainly a time when our sofas, armchairs, dining settings and accessories get quite the work out!

At Sulfaro, all upholstered furniture is designed and manufactured in our modern studio and workshop situated behind our showrooms in Mitcham.

Yes, that’s right, all Sulfaro furniture is made right here in Melbourne. With high quality materials in storage and in good supply, the Sulfaro team will continue to craft and build furniture of the highest standard – truly ‘Australian made’ – throughout the lockdown period.

Sulfaro is not effected by import embargoes or supply issues from overseas sources. We simply do not require imported materials – our furniture is genuinely 100% Australian made.

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We’ve said this before and we will continue to say it. In the following months and years (post Coronavirus), it will become critically important to support local manufacturers to maintain Australian employment and local industry.

At Sulfaro we employ local craftsmen and women; Tradespeople such as frame builders, upholsterers and seamstresses. We engage young people in apprenticeships and work experience programs. With the Australian Dollar very likely to fall further over the coming months, this vision and action will become a valuable asset, ensuring the Australian consumer market has continued access to high quality. locally designed product, particularly with furniture.

Local Manufacturing effectively provides ongoing local employment, fosters genuine local craftsmanship and ultimately reduces Australia’s international carbon footprint. This is truly a sustainable proposition and again we express our gratitude for the ongoing support from all of our customers and clients during these difficult times.

For interstate buyers, please visit our website and browse our fabulous Sulfaro Collection. You can select from a superb range of both traditional classic designs and styles as well as the very best in contemporary, modern styles and designs.

For Melbourne and Victorian based clients and customers, our Showrooms are located over two huge stores at 650-652 Whitehorse Rd Mitcham (corner of Cochrane St) approximately 1km from the EastLink Ringwood off-ramps.

Sulfaro is adhering to all Government health recommendations in regard to Covid-19 and will be closely monitoring the advice and guidance of both the Australian Government as well as all local and international health authorities and their recommendations. We will be guided by these recommendations in our actions moving forward over the next few months in particular.

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The reality is that our home, its environs, living areas and facilities becomes even more important to our family and our wellbeing in these difficult times. With the imposition of self-isolation and social distancing our home becomes the sanctuary where we seek comfort, security and a sense of protection.

Again, it’s consideration, kindness and generosity that matter. It’s time to look out for one another. Stay safe, stay well.

~ The Sulfaro Family and Team.

Now is the time to Refresh and Renew – Visit the Sulfaro Showrooms – Open 7 Days

April 24, 2020April 24, 2020 / sulfaro2018 / Leave a comment

Spending more time at home? It’s a bit of an eye-opener isn’t it. Perhaps it’s time to refresh and renew with Sulfaro. It could be time to refurbish the lounge suite, recover it and replace the cushioning and springs. Or perhaps schedule a visit to our showrooms and select from our superb collection of handcrafted, hand built furniture on display. Made right here in Melbourne by Sulfaro at our Mitcham Studio and Workshop.

The Sulfaro Showrooms, located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, – approximately 1km west of the Ringwood EastLink exits – are now open (Sulfaro is not prohibited from operating). Under the ‘Restricted Activity Directions’ and under current instruction ‘a person may leave their premises to obtain necessary goods and services including, but not limited to goods and services provided by a retail facility not prohibited from operating by the Restricted Activity Directions (As such Sulfaro is not prohibited from operating).

So we welcome you to our Showrooms. We are open for business. We currently abide by all Social Distancing requirements recommended by the Federal and State Health Departments and authorities. Hand Sanitiser and wipes are available at all times.

We recommend that prior to your visit you call ahead and schedule an appointment with our Retail Manager, Amelia Sulfaro. This assists us in assuring your safety and comfort during your visit.

Sulfaro offer a wide range of floor stock for immediate purchase. The Sulfaro Collection offers a selection of both Traditional and Contemporary styles and designs. Take the time to browse our collection here to choose the design that pleases you, suits your needs and promises to be a stylish addition to your home.

The Sulfaro Collection offers a complete selection of Lounge Suites, individual Sofas, Arm Chairs, Occasional Chairs, Ottomans, Dining Suites (Tables and Chairs) and a stunning collection of accessories – coffee tables, cabinets, credenzas and sideboards. Browse here to view each category we offer…

The Signature Selection represents our most popular Sofa designs and styles. Proudly Australian made, the influences are always trending European styles with natural Italian flair. The result? Exquisite quality, comfort and superb design, made right here in Melbourne.

Where this becomes a real advantage is when it’s time to refresh and renew. Repairs, recovering and full refurbishment is possible and welcomed by the Sulfaro team. It’s also worth noting that all Sulfaro Furniture comes with a lifetime guarantee on workmanship. That’s right, a lifetime guarantee.

It may be that you own a valuable antique – chaise lounge or favourite armchair. Refresh and renew in the traditional manner utilising our master craftsmen – upholsterers, framemakers and seamstresses. By doing so you will maintain both its function, usability, appearance and value. Send a photograph and a description to us. You can contact us via telephone 03 9872 4608 or leave your details here for a prompt reply and instructions as to the next step. You can trust the Sulfaro team to do a superb job, a complete renovation. However if it’s simply impractical (damage, cost, etc), the Sulfaro team can recommend suitable replacement items that offer similar grace and style.

So don’t hesitate, schedule a visit to our extensive showrooms now. Call 03 9872 4608 and make an appointment to discuss your needs with Amelia Sulfaro and her team to start your Sulfaro Experience and begin to enjoy the sheer luxury of a Sulfaro lounge suite in your living room – you deserve it.

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, – approximately 1km west of the Ringwood EastLink exits.

Open 7 days – 11am to 4pm

So refresh and renew with Sulfaro. High quality, superb design, real comfort. it’s the Sulfaro experience.

Luxury, Comfort and Design

Sulfaro – it’s simply the best.

Made in Melbourne Sale Time – Open for Business at Sulfaro

April 2, 2020 / sulfaro2018 / Leave a comment

The Sulfaro Retail Showrooms are currently open for business during our normal trading hours. This continues to remain possible as the Sulfaro Showrooms are spacious and extensive allowing for correct social distancing to be achieved without issues. It’s time to support Australian Industry and buy Australian Made, in doing so we can save jobs by buying local.

To further assist our clients, we offer an appointment opportunity. Call us on 9872 4608 or leave your details here and arrange a time with Sales Manager Amelia Sulfaro to view our floor stock and perhaps order your custom designed Lounge Suite, sofa armchairs and accessories. More about that later.

The Sulfaro Furniture Company is a wholly owned Australian enterprise. Purchasing from Sulfaro protects local employment and ultimately saves jobs. As the Australian Dollar falls in value, imported products will simply become unaffordable.

When the quality of local manufacturing far surpasses that of imported product it makes real sense to purchase Australian made locally produced product.

In the case of Sulfaro Furniture, all furniture is designed and created right here in Melbourne at our Mitcham Studio and Workshop adjoining our Showrooms.

The complete range of furniture from our Sulfaro Collection is hand built and hand crafted by classically trained artisans – Upholsterers, Framemakers, Seamstresses, pattern and template makers – the list goes on. Add to this the training of new apprentices and the provision of work experience programs for young people here at Sulfaro, it truly is local excellence right here in Melbourne.

But the real clincher is that the furniture is simply superb. Take the time to browse our website and select from our magnificent collection of timeless classics. Traditional and European or Contemporary and Modern, the choice is yours.

Unlike major retailers offering mass produced furniture from third world factories in Asia, the Sulfaro experience is one of real choice. Clients can select colours, fabrics, leathers, timber and timber finishes. Choose the styling of your Sulfaro Lounge Suite or Sofa – skirting, fringes, piping, the size, the cushioning. It’s about your individual taste, your comfort and pleasure.

In selecting custom designed, handcrafted furniture from Sulfaro, it’s quite probably the case that the average waiting time for completion compares most favourably against any imported customised furniture, and now with the falling dollar, there will be no real incentive to import anyway.

So, with time on our hands, take the opportunity to book an appointment with Sulfaro. Select from our vast array of floor stock or create your own customised, individual Sofa or Lounge Suite with Sulfaro.

Sulfaro Furniture and its showrooms operate following the social distancing guidelines as instructed by Federal and State Government Health Authorities. We recommend making an appointment to visit, as this assists us in maintaining the standard now required.

At Sulfaro we maintain the highest levels of hygiene and cleanliness. Hand sanitiser and wipes are available for your convenience.

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd, Mitcham, corner of Cochrane St, approximately 1 kilometre from the Ringwood Eastlink exit ramps.

Opening hours at present remain as follows

10am – 5pm Mon – Sat
11am – 4pm Sundays

With Sulfaro, not only do you purchase an exquisite hand made piece of quality furniture – you help to preserve a unique Australian business, Australian jobs and our local economy. it truly is the Sulfaro experience, and we appreciate your custom and support.

Luxury, comfort and exquisite design.

Sulfaro – it’s simply the best.

The Melbourne Grand Prix – Sit back and watch it in comfort with Sulfaro – Luxury, Comfort and Superb Design

March 12, 2020 / sulfaro2018 / Leave a comment

It’s that time of year. Mercedes to battle it out with Ferrari and Red Bull. Will Riccardo improve Renault’s position this year – there’s a distinctly Italian feel about Grand Prix racing. Sleek, modern design with real performance – like Sulfaro.

Sulfaro offer both Traditional Classic designs as well as Contemporary Modern excellence. All Sulfaro Furniture is handcrafted and hand built by professionally trained and gifted artisans right here in Melbourne – it’s truly Australian made. The Italian influence is in the styling and design, first introduced nearly 60 years ago by the Sulfaro family in establishing their unique business.

Sulfaro Furniture is lovingly crafted at our modern well equipped Studio and Workshop located behind the extensive Sulfaro Showrooms in Mitcham.

This week we take a look at some of our Italian and European inspired creations in deference to the Grand Prix.

From our Signature Selection we present the following classics.

Camelot Fringe Sofa

Camelot Skirt Sofa

Ringwood Sofa

Grand Sofa

For a more Modern Contemporary look, consider the following designs from our Signature Selection.

Studio T

Euro

London Fullback

Coco T

New Tribeca

For a more expansive Lounge Suite, why not consider the following Corner Units?

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Prada Corner Round

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Prada Corner Square

Alexis Corner Suite

Scatterback or Fullback? You decide…

London Scatterback

London fullback

Monet Scatterback

Monet Fullback

Jessica Scatterback

Jessica Fullback

Armadale Scatterback

Armadale Fullback

Harlow Scatterback

Harlow Fullback

Tiffany Scatterback

All Sulfaro Sofas can be matched with Armchairs and Ottomans to suit the same designs.

Lawrence Chair

Ringwood Chair

London Chair

Take the time to arrange a visit and consultation with the Sulfaro Design team led by Amelia Sulfaro. This is where things really change up! Sure you can buy directly from our floor stock but you also have the opportunity to create the look and feel, the design you desire.

With Sulfaro we can provide access to a huge range of Fabrics, Leathers and Materials from the world’s leading suppliers; Fabric Houses and Leather specialists – thousands of different materials to choose from. Take the time to consider the colours, the accessories including piping, skirting, fringing, castors and cushions that suit your taste and requirements.

You are only limited by your imagination, with a world of different options to delight and please you. On a practical level you can discuss your preferences with Amelia and her team and they will guide you towards your dream lounge suite.

The difference here is that the style and design you select is then created right here on the premises in our modern studio and workshop, from the ground up. Framing, springs, selected foam, fabrics are all then crafted into the masterpiece you’ve imagined and designed. Superb quality means superb comfort, elegant, exquisite in its finish – your dream lounge suite becomes a reality – guaranteed for a lifetime. Australian made, supporting Australian Industry for the future.

So the winner of Sunday’s Grand Prix may still be undecided, but you can be the winner when you select fine furniture from Sulfaro.

The Sulfaro experience – from start to finish will give you a genuine lifetime of comfort and pleasure.

Call now on 03 9872 4608 to book a consultation with Amelia and her team. Be sure to bring any fabric samples, photographs, interior design plans or floor plans. This is your opportunity to truly create your dream lounge suite, sofa, armchairs and accessories.

Sulfaro Furniture is located at 650-652 Whitehorse Rd Mitcham, cnr of Cochrane St. Take the Ringwood exit ramps on EastLink. Sulfaro is located approximately 1km to the west on Whitehorse Rd.

Sulfaro’s Showrooms are open 7 days per week as follows

Mon – Sat, 10am – 5pm
Sunday, 11am – 4pm

Formula 1 is simply the ultimate in Motor Racing, the glimpse of perfection. So to with Sulfaro Fine Furniture. In selecting Sulfaro you have elected to choose simply the very best in hand crafted, hand built Australian made furniture. And like Ferrari – just a touch of Italian magic.

The secret of our success in no secret. It’s time to sit back, relax and enjoy the Sulfaro experience.

Sulfaro – it’s simply the best.