Sulfaro Furniture – Stay well, stay safe, stay secure – It’s take two for Covid-19

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With stage 3 Coronavirus restrictions being re-imposed as of July 9th 2020 for 6 weeks, it’s really time again to get comfortable at home and sit this one out. These are challenging times and more than ever we need the comforts of home to support us through this next six weeks. The Sulfaro team will continue to manufacture during this new lockdown period and our expansive showrooms shall remain open as well, given strict social distancing and hygiene standards and requirements are enforced and observed. Your safety, security and wellbeing as always is our number one concern.

When you visit our showrooms you can be confident that all furniture and surfaces are hygienically cleaned daily to standards that actually exceed the current Health Department requirements.

We recognise that for all of us, comfort is paramount. It may well be that you have determined the need for a new lounge suite or dining setting to cope with the situation of having the family home 24/7 possibly for the next 6 weeks. It’s certainly a time when our sofas, armchairs, dining settings and accessories get quite the work out!

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At Sulfaro, all upholstered furniture is designed and manufactured in our modern studio and workshop situated behind our showrooms in Mitcham.

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Yes, that’s right, all Sulfaro furniture is made right here in Melbourne. With high quality materials in storage and in good supply, the Sulfaro team will continue to craft and build furniture of the highest standard – truly ‘Australian made’ – throughout the lockdown period.

Sulfaro is not effected by import embargoes or supply issues from overseas sources. We simply do not require imported materials – our furniture is genuinely 100% Australian made.

We’ve said this before and we will continue to say it. In the following months and years (post Coronavirus), it will become critically important to support local manufacturers to maintain Australian employment and local industry.

At Sulfaro we employ local craftsmen and women; Tradespeople such as frame builders, upholsterers and seamstresses. We engage young people in apprenticeships and work experience programs. With the Australian Dollar very likely to fall further over the coming months, this vision and action will become a valuable asset, ensuring the Australian consumer market has continued access to high quality. locally designed product, particularly with furniture.

Local Manufacturing effectively provides ongoing local employment, fosters genuine local craftsmanship and ultimately reduces Australia’s international carbon footprint. This is truly a sustainable proposition and again we express our gratitude for the ongoing support from all of our customers and clients during these difficult times.

For interstate buyers, please visit our website and browse our fabulous Sulfaro Collection. You can select from a superb range of both traditional classic designs and styles as well as the very best in contemporary, modern styles and designs.

For Melbourne and Victorian based clients and customers, our Showrooms are located over two huge stores at 650-652 Whitehorse Rd Mitcham (corner of Cochrane St) approximately 1km from the EastLink Ringwood off-ramps.

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Sulfaro is adhering to all Government health recommendations in regard to Covid-19 and will be closely monitoring the advice and guidance of both the Australian Government as well as all local and international health authorities and their recommendations. We will be guided by these recommendations in our actions moving forward over the next few months in particular.

The reality is that our home, its environs, living areas and facilities becomes even more important to our family and our wellbeing in these difficult times. With the imposition of self-isolation and social distancing our home becomes the sanctuary where we seek comfort, security and a sense of protection.

Again, it’s consideration, kindness and generosity that matter. It’s time to look out for one another. Stay safe, stay well.

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~ The Sulfaro Family and Team.

Now is the time to Refresh and Renew – Visit the Sulfaro Showrooms – Open 7 Days

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Spending more time at home? It’s a bit of an eye-opener isn’t it. Perhaps it’s time to refresh and renew with Sulfaro. It could be time to refurbish the lounge suite, recover it and replace the cushioning and springs. Or perhaps schedule a visit to our showrooms and select from our superb collection of handcrafted, hand built furniture on display. Made right here in Melbourne by Sulfaro at our Mitcham Studio and Workshop.

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The Sulfaro Showrooms, located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, – approximately 1km west of the Ringwood EastLink exits – are now open (Sulfaro is not prohibited from operating). Under the ‘Restricted Activity Directions’ and under current instruction ‘a person may leave their premises to obtain necessary goods and services including, but not limited to goods and services provided by a retail facility not prohibited from operating by the Restricted Activity Directions (As such Sulfaro is not prohibited from operating).

So we welcome you to our Showrooms. We are open for business. We currently abide by all Social Distancing requirements recommended by the Federal and State Health Departments and authorities. Hand Sanitiser and wipes are available at all times.

We recommend that prior to your visit you call ahead and schedule an appointment with our Retail Manager, Amelia Sulfaro. This assists us in assuring your safety and comfort during your visit.

Sulfaro offer a wide range of floor stock for immediate purchase. The Sulfaro Collection offers a selection of both Traditional and Contemporary styles and designs. Take the time to browse our collection here to choose the design that pleases you, suits your needs and promises to be a stylish addition to your home.

The Sulfaro Collection offers a complete selection of Lounge Suites, individual Sofas, Arm Chairs, Occasional Chairs, Ottomans, Dining Suites (Tables and Chairs) and a stunning collection of accessories – coffee tables, cabinets, credenzas and sideboards. Browse here to view each category we offer…

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The Signature Selection represents our most popular Sofa designs and styles. Proudly Australian made, the influences are always trending European styles with natural Italian flair. The result? Exquisite quality, comfort and superb design, made right here in Melbourne.

Where this becomes a real advantage is when it’s time to refresh and renew. Repairs, recovering and full refurbishment is possible and welcomed by the Sulfaro team. It’s also worth noting that all Sulfaro Furniture comes with a lifetime guarantee on workmanship. That’s right, a lifetime guarantee.

It may be that you own a valuable antique – chaise lounge or favourite armchair. Refresh and renew in the traditional manner utilising our master craftsmen – upholsterers, framemakers and seamstresses. By doing so you will maintain both its function, usability, appearance and value. Send a photograph and a description to us. You can contact us via telephone 03 9872 4608 or leave your details here for a prompt reply and instructions as to the next step. You can trust the Sulfaro team to do a superb job, a complete renovation. However if it’s simply impractical (damage, cost, etc), the Sulfaro team can recommend suitable replacement items that offer similar grace and style.

So don’t hesitate, schedule a visit to our extensive showrooms now. Call 03 9872 4608 and make an appointment to discuss your needs with Amelia Sulfaro and her team to start your Sulfaro Experience and begin to enjoy the sheer luxury of a Sulfaro lounge suite in your living room – you deserve it.

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, – approximately 1km west of the Ringwood EastLink exits.

Open 7 days – 11am to 4pm

So refresh and renew with Sulfaro. High quality, superb design, real comfort. it’s the Sulfaro experience.

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Luxury, Comfort and Design

Sulfaro – it’s simply the best.

Made in Melbourne Sale Time – Open for Business at Sulfaro

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The Sulfaro Retail Showrooms are currently open for business during our normal trading hours. This continues to remain possible as the Sulfaro Showrooms are spacious and extensive allowing for correct social distancing to be achieved without issues. It’s time to support Australian Industry and buy Australian Made, in doing so we can save jobs by buying local.

To further assist our clients, we offer an appointment opportunity. Call us on 9872 4608 or leave your details here and arrange a time with Sales Manager Amelia Sulfaro to view our floor stock and perhaps order your custom designed Lounge Suite, sofa armchairs and accessories. More about that later.

The Sulfaro Furniture Company is a wholly owned Australian enterprise. Purchasing from Sulfaro protects local employment and ultimately saves jobs. As the Australian Dollar falls in value, imported products will simply become unaffordable.

When the quality of local manufacturing far surpasses that of imported product it makes real sense to purchase Australian made locally produced product.

In the case of Sulfaro Furniture, all furniture is designed and created right here in Melbourne at our Mitcham Studio and Workshop adjoining our Showrooms.

The complete range of furniture from our Sulfaro Collection is hand built and hand crafted by classically trained artisans – Upholsterers, Framemakers, Seamstresses, pattern and template makers – the list goes on. Add to this the training of new apprentices and the provision of work experience programs for young people here at Sulfaro, it truly is local excellence right here in Melbourne.

But the real clincher is that the furniture is simply superb. Take the time to browse our website and select from our magnificent collection of timeless classics. Traditional and European or Contemporary and Modern, the choice is yours.

Unlike major retailers offering mass produced furniture from third world factories in Asia, the Sulfaro experience is one of real choice. Clients can select colours, fabrics, leathers, timber and timber finishes. Choose the styling of your Sulfaro Lounge Suite or Sofa – skirting, fringes, piping, the size, the cushioning. It’s about your individual taste, your comfort and pleasure.

In selecting custom designed, handcrafted furniture from Sulfaro, it’s quite probably the case that the average waiting time for completion compares most favourably against any imported customised furniture, and now with the falling dollar, there will be no real incentive to import anyway.

So, with time on our hands, take the opportunity to book an appointment with Sulfaro. Select from our vast array of floor stock or create your own customised, individual Sofa or Lounge Suite with Sulfaro.

Sulfaro Furniture and its showrooms operate following the social distancing guidelines as instructed by Federal and State Government Health Authorities. We recommend making an appointment to visit, as this assists us in maintaining the standard now required.

At Sulfaro we maintain the highest levels of hygiene and cleanliness. Hand sanitiser and wipes are available for your convenience.

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The Sulfaro Showrooms are located at 650-652 Whitehorse Rd, Mitcham, corner of Cochrane St, approximately 1 kilometre from the Ringwood Eastlink exit ramps.

Opening hours at present remain as follows

  • 10am – 5pm Mon – Sat
  • 11am – 4pm Sundays

With Sulfaro, not only do you purchase an exquisite hand made piece of quality furniture – you help to preserve a unique Australian business, Australian jobs and our local economy. it truly is the Sulfaro experience, and we appreciate your custom and support.

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Luxury, comfort and exquisite design.

Sulfaro – it’s simply the best.

The Melbourne Grand Prix – Sit back and watch it in comfort with Sulfaro – Luxury, Comfort and Superb Design

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It’s that time of year. Mercedes to battle it out with Ferrari and Red Bull. Will Riccardo improve Renault’s position this year – there’s a distinctly Italian feel about Grand Prix racing. Sleek, modern design with real performance – like Sulfaro.

Sulfaro offer both Traditional Classic designs as well as Contemporary Modern excellence. All Sulfaro Furniture is handcrafted and hand built by professionally trained and gifted artisans right here in Melbourne – it’s truly Australian made. The Italian influence is in the styling and design, first introduced nearly 60 years ago by the Sulfaro family in establishing their unique business.

Sulfaro Furniture is lovingly crafted at our modern well equipped Studio and Workshop located behind the extensive Sulfaro Showrooms in Mitcham.

This week we take a look at some of our Italian and European inspired creations in deference to the Grand Prix.

From our Signature Selection we present the following classics.

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Camelot Fringe Sofa
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Camelot Skirt Sofa
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Ringwood Sofa
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Grand Sofa

For a more Modern Contemporary look, consider the following designs from our Signature Selection.

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Studio T
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Euro
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London Fullback
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Coco T
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New Tribeca

For a more expansive Lounge Suite, why not consider the following Corner Units?

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Prada Corner Round
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Prada Corner Square
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Alexis Corner Suite

Scatterback or Fullback? You decide…

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Tiffany Scatterback

All Sulfaro Sofas can be matched with Armchairs and Ottomans to suit the same designs.

Take the time to arrange a visit and consultation with the Sulfaro Design team led by Amelia Sulfaro. This is where things really change up! Sure you can buy directly from our floor stock but you also have the opportunity to create the look and feel, the design you desire.

With Sulfaro we can provide access to a huge range of Fabrics, Leathers and Materials from the world’s leading suppliers; Fabric Houses and Leather specialists – thousands of different materials to choose from. Take the time to consider the colours, the accessories including piping, skirting, fringing, castors and cushions that suit your taste and requirements.

You are only limited by your imagination, with a world of different options to delight and please you. On a practical level you can discuss your preferences with Amelia and her team and they will guide you towards your dream lounge suite.

The difference here is that the style and design you select is then created right here on the premises in our modern studio and workshop, from the ground up. Framing, springs, selected foam, fabrics are all then crafted into the masterpiece you’ve imagined and designed. Superb quality means superb comfort, elegant, exquisite in its finish – your dream lounge suite becomes a reality – guaranteed for a lifetime. Australian made, supporting Australian Industry for the future.

So the winner of Sunday’s Grand Prix may still be undecided, but you can be the winner when you select fine furniture from Sulfaro.

The Sulfaro experience – from start to finish will give you a genuine lifetime of comfort and pleasure.

Call now on 03 9872 4608 to book a consultation with Amelia and her team. Be sure to bring any fabric samples, photographs, interior design plans or floor plans. This is your opportunity to truly create your dream lounge suite, sofa, armchairs and accessories.

Sulfaro Furniture is located at 650-652 Whitehorse Rd Mitcham, cnr of Cochrane St. Take the Ringwood exit ramps on EastLink. Sulfaro is located approximately 1km to the west on Whitehorse Rd.

Sulfaro’s Showrooms are open 7 days per week as follows

  • Mon – Sat, 10am – 5pm
  • Sunday, 11am – 4pm

Formula 1 is simply the ultimate in Motor Racing, the glimpse of perfection. So to with Sulfaro Fine Furniture. In selecting Sulfaro you have elected to choose simply the very best in hand crafted, hand built Australian made furniture. And like Ferrari – just a touch of Italian magic.

The secret of our success in no secret. It’s time to sit back, relax and enjoy the Sulfaro experience.

Sulfaro – it’s simply the best.

Luxury and Design – Handcrafted Quality Furniture from Sulfaro – Made in Australia exclusively

It’s time to replace your ageing Lounge Suite. With plenty of options to choose from, the only selection really worth considering is of course Sulfaro. The Sulfaro Collection is an immaculate selection of hand built, handcrafted upholstered furniture made right here in Melbourne.

The Sulfaro team are genuine artisans – classically trained tradespeople specialising in Furniture Making – Framing, Upholstery, Fabric and Leather work – true craftsmen and women creating and completing fine furniture by hand – master craftsmen.

Most furniture offered for sale in Australia is manufactured in China or other third world nations such as India, Indonesia, the Phillipines or Malaysia. Generally this involves a robotic process with pre-purchased, pre-made framing, standard fabrics and inferior cushioning, springs and other components. These are mass-produced budget items that unfortunately here in Australia are often priced as quality furniture. Quite frankly it’s anything but. Your choice of colours and fabrics is entirely limited and your suite or sofa is often sold without any realistic guarantee.

So why else should you select Sulfaro? The Sulfaro Collection covers a very broad range of designs, styling and influences.

The ‘Sulfaro Experience’ is entirely unique. Firstly ALL furniture in the Sulfaro Collection is individually hand built. Qualified tradesmen and artisans create each piece from the framing to the final finishing entirely by hand. Our modern Studio and Workshop is extremely well set up with the latest in tooling and equipment. All Staff are traditionally trained in frame making, upholstery and furniture making, and are fully professional and industry experienced.

The Lounge suite you purchase from Sulfaro is individually crafted from beginning to end with passion and skill, in much the same way upholstered furniture has been fashioned for centuries.

You, the customer get to choose the fabrics or leather for your selected Sofa, Armchair or dining chairs. Sulfaro offer a wonderful catalogue and a vast collection of fabrics, materials and leathers from the world’s leading suppliers and Fabric Houses.

Select the colour, the fabric mix, the cushioning, piping, skirting and casters. Custom design your lounge suite to suit your interior design and lifestyle. In the end with Sulfaro’s assistance, it is truly ‘your’ lounge suite. A masterpiece.

What would you prefer? A truly individual custom designed unit that reflects your taste and preferences, or an ‘off the shelf’ (one of many) manufactured second rate cookie cutter knock off copy. Same price but definitely not the same quality.

Sulfaro Furniture offers both traditional and contemporary styles and designs, as can be seen here and also on our website. With nearly 60 years experience in the creation of fine furniture, our clients enjoy true European Craftsmanship and Italian Styling, with furniture built to last a lifetime. In fact, we guarantee our furniture and workmanship to last a lifetime.

Beautifully crafted hand-built furniture. The very best in timbers, cushioning and fabrics. The result? Pure comfort and absolute luxury. Guaranteed! Why settle for less? Design, Quality, Comfort – real luxury – or a cheap copy that will be spent in 5 years maximum.

But don’t just take our word for it, take the time to schedule a visit. Call 03 9872 4608 now and book a time with our Design team and Retail Manager Amelia Sulfaro. Feel confident to bring fabric samples, colour selections, photographs, floor plans and interior design plans. Design your dream lounge suite, dining setting and select your preferred accessories. Ottomans, Credenzas, Side Tables, Coffee Tables and beautiful sculptures – you deserve it.

 

Sulfaro Furniture is located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, approximately 1km west of the EastLink Ringwood off ramps.

With plenty of off-street parking, Sulfaro is open 7 days a week for your convenience. Our hours are as follows:

  • Monday to Saturday – 10am until 5pm
  • Sunday – 11am until 4pm

Take the opportunity to be seated on a genuine Sulfaro Sofa, Armchair or Lounge Suite. Relax and enjoy the support, the sheer indulgence of the Sulfaro Experience. We know you will immediately feel the difference and acknowledge the superb quality of authentic, hand built, hand crafted furniture – made right here in Melbourne at our Mitcham Studios. It’s a Sulfaro, and Sulfaro set the standard. The Secret of our Success is no Secret.

Sulfaro – simply the very best.