Australian made furniture

The Sulfaro Offer – Australian Made – Design, Quality and Comfort.

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The Sulfaro family wish all our clients, supplier, staff and friends the very best in these most challenging times. But we would like to make things a bit more exciting and interesting for everyone confined to their homes. From this week onwards we will be offering a beautiful piece of Sulfaro Furniture – a sofa, lounge suite, armchairs or recliner – here for your selection. The Sulfaro Auction! A chance to brighten up your home and the time you are spending in it.

The Auction is very simple. We place an image of the selected furniture piece here on our Facebook page. There is a set reserve price which is nominated. Place your bid at or above the reserve. The highest bid wins. On all items the reserve price represents real and substantial discounts.

This week we are offering the Euro Chaise Sofa pictured here.

Out of adversity comes opportunity – and we take great pleasure giving our loyal customers and friends the opportunity to select and own a genuine Sulfaro hand crafted masterpiece at an exceptional price.

All Sulfaro Furniture is hand built and hand crafted utilising traditional furniture making methodologies. In our Mitcham Studio and Workshop, our highly skilled artisans (framemakers, upholsterers, template and pattern makers, seamstresses) – all work under the supervision of master craftsman Santo Sulfaro.

Sulfaro Furniture is genuinely wholly and completely made here in Australia. By buying locally here in Melbourne, you are protecting Australian jobs and local employment.

Beautiful, hand crafted, exquisitely designed furniture featuring European design with more than a touch of superb Italian styling.

Why settle for cheap mass manufactured upholstered furniture from China and other third-world nations, when you can select a genuine hand built, hand crafted piece made right here in Melbourne to the most exacting standards?

Take the time to browse our website. The Sulfaro Collection is an excellent selection of the most popular designs in both Traditional and Contemporary design.

  • Signature Selection – a selection of Sulfaro favourites. Exquisite design – the gold standard in quality.
  • Contemporary/Modern – smooth lines, the latest in design trends for apartment living, spacious and luxurious.
  • Traditional/European – Classic styles, generous, supremely comfortable, elegant, simply divine.
  • Classic/Hamptons – Ageless period style furniture with more than a hint of the Hamptons and casual comfort.
  • Recliners/Motion Suites – A brilliant selection of stylish and comfortable recliner sofas and chairs. Leather or fabric. Guaranteed comfort and reliability

Add to this a stunning range of Decor and Design Accessories in a wide variety of styles and configurations, the Sulfaro Showrooms offer everything you may need to create and provide a simply beautiful environment and living space in your home. What better time to do so than now?

Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham (cnr of Cochrane St) approximately 1km from the Ringwood off ramps on EastLink.

Opening hours are 11am until 4pm, 7 days per week – until further notice.

At Sulfaro we maintain the highest levels of hygiene and cleanliness. Hand sanitiser and wipes are available for your convenience.

We suggest calling ahead on 03 9872 4608 and scheduling an appointment with our Retail Manager Amelia Sulfaro to assist us in maintaining social distancing requirements.

The Sulfaro family wish you well in these difficult times. Please stay safe – both you and your families. It’s the time to spend more time at home with loved ones.

Sulfaro Furniture – It’s simply the best.

Luxury and Design – Handcrafted Quality Furniture from Sulfaro – Made in Australia exclusively

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It’s time to replace your ageing Lounge Suite. With plenty of options to choose from, the only selection really worth considering is of course Sulfaro. The Sulfaro Collection is an immaculate selection of hand built, handcrafted upholstered furniture made right here in Melbourne.

The Sulfaro team are genuine artisans – classically trained tradespeople specialising in Furniture Making – Framing, Upholstery, Fabric and Leather work – true craftsmen and women creating and completing fine furniture by hand – master craftsmen.

Tribeca Sofa
Canterbury Leather Sofa

Most furniture offered for sale in Australia is manufactured in China or other third world nations such as India, Indonesia, the Phillipines or Malaysia. Generally this involves a robotic process with pre-purchased, pre-made framing, standard fabrics and inferior cushioning, springs and other components. These are mass-produced budget items that unfortunately here in Australia are often priced as quality furniture. Quite frankly it’s anything but. Your choice of colours and fabrics is entirely limited and your suite or sofa is often sold without any realistic guarantee.

So why else should you select Sulfaro? The Sulfaro Collection covers a very broad range of designs, styling and influences.

Mirage Leather Sofa
Jessica Scatter Back Sofa

The ‘Sulfaro Experience’ is entirely unique. Firstly ALL furniture in the Sulfaro Collection is individually hand built. Qualified tradesmen and artisans create each piece from the framing to the final finishing entirely by hand. Our modern Studio and Workshop is extremely well set up with the latest in tooling and equipment. All Staff are traditionally trained in frame making, upholstery and furniture making, and are fully professional and industry experienced.

The Lounge suite you purchase from Sulfaro is individually crafted from beginning to end with passion and skill, in much the same way upholstered furniture has been fashioned for centuries.

You, the customer get to choose the fabrics or leather for your selected Sofa, Armchair or dining chairs. Sulfaro offer a wonderful catalogue and a vast collection of fabrics, materials and leathers from the world’s leading suppliers and Fabric Houses.

Select the colour, the fabric mix, the cushioning, piping, skirting and casters. Custom design your lounge suite to suit your interior design and lifestyle. In the end with Sulfaro’s assistance, it is truly ‘your’ lounge suite. A masterpiece.

Havana Sofa
Praham T Cushion Sofa

What would you prefer? A truly individual custom designed unit that reflects your taste and preferences, or an ‘off the shelf’ (one of many) manufactured second rate cookie cutter knock off copy. Same price but definitely not the same quality.

Sulfaro Furniture offers both traditional and contemporary styles and designs, as can be seen here and also on our website. With nearly 60 years experience in the creation of fine furniture, our clients enjoy true European Craftsmanship and Italian Styling, with furniture built to last a lifetime. In fact, we guarantee our furniture and workmanship to last a lifetime.

London Skirt Scatterback Sofa
Logan Sofa

Beautifully crafted hand-built furniture. The very best in timbers, cushioning and fabrics. The result? Pure comfort and absolute luxury. Guaranteed! Why settle for less? Design, Quality, Comfort – real luxury – or a cheap copy that will be spent in 5 years maximum.

But don’t just take our word for it, take the time to schedule a visit. Call 03 9872 4608 now and book a time with our Design team and Retail Manager Amelia Sulfaro. Feel confident to bring fabric samples, colour selections, photographs, floor plans and interior design plans. Design your dream lounge suite, dining setting and select your preferred accessories. Ottomans, Credenzas, Side Tables, Coffee Tables and beautiful sculptures – you deserve it.

 

Sulfaro Furniture is located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, approximately 1km west of the EastLink Ringwood off ramps.

With plenty of off-street parking, Sulfaro is open 7 days a week for your convenience. Our hours are as follows:

  • Monday to Saturday – 10am until 5pm
  • Sunday – 11am until 4pm

Take the opportunity to be seated on a genuine Sulfaro Sofa, Armchair or Lounge Suite. Relax and enjoy the support, the sheer indulgence of the Sulfaro Experience. We know you will immediately feel the difference and acknowledge the superb quality of authentic, hand built, hand crafted furniture – made right here in Melbourne at our Mitcham Studios. It’s a Sulfaro, and Sulfaro set the standard. The Secret of our Success is no Secret.

Sulfaro – simply the very best.

The Sulfaro Summer Sale. Superb Australian Made, Handcrafted Furniture – finishes on Saturday Feb 29th [Up to 50% off marked items.]

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Yes, we have a Leap Year! And up until the 29th of February (that’s a Saturday) you have the opportunity to purchase a unique handcrafted, hand-built Lounge Suite, Sofa, Armchair and accessories from Sulfaro at greatly reduced prices. Up to 50% off normal retail. Australian Made, European Styling, Italian Design – absolute quality with workmanship guaranteed for a lifetime!

The Sulfaro Collection is entirely original. Designed right here in Melbourne, Sulfaro offer a range of classic and traditional furniture as well as a complete modern and contemporary range with the latest fashion trends, colours and styling from Europe.

But the really big difference is simple. Our Artisans, craftsmen and women hand craft and hand build every piece of Sulfaro furniture, right here in Melbourne at our Mitcham Studio and Workshop. Custom designed furniture with Sulfaro generally is ready for dispatch within 6 weeks. When ordering the same from an overseas supplier and importing a selected custom design, the whole process can take up to 20 weeks – who wants to wait for what is ultimately an inferior product? At Sulfaro, customers can determine their designs, fabrics and additions in a ‘no fuss’ process and be enjoying their new furniture in as little as 6 weeks.

NO IMPORTS – There is no consolidating of imported components – All Sulfaro Furniture is made here entirely in Australia.

Sulfaro Furniture, from the original templates, through to the fabric finishing is fully created and manufactured right here in Melbourne.

This means local employment and our customer’s money spent remaining entirely in the Australian economy.

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And what an incredible collection our customers have to choose from. The Sulfaro Collection offers firstly our Signature Selection, our most popular Lounge Suites, Sofas, Armchairs and Occasional Chairs. You can view them here

For a broader perspective and perhaps assisting you in selecting your preferred Lounge Suite, you can browse our full collection here…

– Contemporary/Modern
– Traditional/European
– Classic/Hamptons
– Decor and Design Accessories

The Sulfaro Summer Sale focuses on current floor stock (we simply need more space for new introductions). However, all items marked down are of the highest quality and are current stock featuring fabrics and leather from the world’s leading suppliers.

There is a new generation at Sulfaro. Owners and managers Santo and Amelia Sulfaro want to offer their customers much more than a cheap, robotically manufactured lounge suite or sofa from China.

Sulfaro is about quality, comfort and design. It is luxury you can afford. For many customers it is the chance to design their own selected living room decor – the colours, the fabrics, the finishing and the accessories. The Sulfaro experience is one of individual preference, of real choice.

Take the time to arrange an appointment with our design team led by Amelia Sulfaro, our Retail Manager. Let yourself be guided through our extensive collection to determine the design and style best suited to your unique situation. Select the colours, the fabrics, leathers and accessories that truly reflect your taste and vision.

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Feel free to bring your floor plans, Interior Design concepts, fabric samples and photographs. This can be an exciting and rewarding process. Call 9872 4608 to schedule a consultation with Amelia and her team at your convenience.

It’s the right time to visit the Sulfaro Showrooms. Enjoy the comfort, the luxury of the Sulfaro experience. Take a seat on your preferred sofa or armchair and simply sink back into pure relaxation.

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, approximately 1 kilometre west of the EastLink Ringwood exit ramps [MAP LINK]

The Sulfaro Showrooms are open 7 days a week and offer ample off-street parking.

  • Mon – Sat – 10am – 5pm
  • Sun – 11am – 4pm

We look forward to seeing you soon. This is your chance to purchase genuine handcrafted, hand built furniture – Australian Made – with a lifetime guarantee on workmanship at a significantly discounted price. And remember…

Sulfaro – It’s simply the best.

Select Quality, Select Craftsmanship – Sulfaro – Proudly Australian Made

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“The secret of our success is no secret”

With Sulfaro’s Summer Sale in full swing, it’s the perfect time to make your selection from the exciting Sulfaro Collection – hand built and crafted by Australian artisans, designed exclusively by Sulfaro’s experienced team right here in Melbourne. Fine Furniture at its very best.

For many, the first option is a Harvey Norman, an A-Mart, a Focus on Furniture or a Fantastic Furniture. The prices seem attractive, the furniture looks ‘ok’, but the reality is it’s cheap for a very good reason. All upholstered furniture at these outlets is generally imported from Third World locations such as China, Indonesia, Malaysia and Vietnam. Materials are selected based entirely on cost. Each Sofa, Armchair or accessory is mass produced and exported to Australia, the US, Canada and Europe. The actual manufacturing process involves several factories creating components, mostly using industrial robotics. The final product is a consolidation of all components. The end product is then sold to a trading company which in turn sells it to high volume, high turnover Australian retailers such as Harvey Norman, A-Mart and those mentioned earlier. 90% of Australian retailers are also consolidators. Buyers travel to Asia and purchase product from various manufacturers. Furniture may come from up to 20 different sources. They do not manufacture, design or finish the products sold. At these stores, the choice of fabrics, colours or accessories is entirely limited. What you see is what you get.

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Which is precisely why it is such a defining choice to select from Sulfaro Furniture. All Sulfaro Sofas, Lounge Suites, Armchairs, Occasional Chairs and accessories are:

  • Designed in Australia
  • Handcrafted in Australia
  • All materials are selected here in Australia for Australian conditions – memory foam cushioning, steel springs, kiln-dried hardwood for framing – Australian materials wherever possible.
  • Guarantee on Workmanship for the life of the furniture

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The Sulfaro Collection is entirely original, designed with European elegance and deft Italian styling. It is premium furniture, hand built, hand crafted by Master Craftsmen. Why settle for a cheap reproduction, a ‘knock off’ of a popular line, built to sell, not to last?

recliner-sofa-motion-suite-3

We invite you to visit our extensive showrooms in Mitcham, located at 650-652 Whitehorse Rd the Sulfaro Showrooms provide a wonderful opportunity to select the style and comfort you truly desire. It’s simply an experience, the Sulfaro experience. Take the time to schedule a visit, take a seat on your preferred sofa, sit back, relax – it’s a genuine hand built, hand crafted Sulfaro masterpiece.

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It’s also comfortable to know that at Sulfaro our design team is available to assist you with your enquiries. Amelia Sulfaro and her team can assist in determining the right selection, the right style to suit your home; select the colours or material blends, the leather and the accessories such as piping, skirting or fringe for your new lounge suite. At Sulfaro you have the option of making these decisions. It is just not a ‘cookie cutter’ operation. The Sulfaro fabric and leather catalogue is immense. It includes the very best available from the world’s leading suppliers. But best of all, you get to choose what pleases you. You, the customer get to choose the look and feel of your new lounge suite. It’s as individual as you are.

The Summer Sale

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Right now at Sulfaro Furniture, marked floor stock items are discounted by as much as 50% during our Summer Sale – the sale continues until the end of February.

So please, support Australian business and buy from Sulfaro. Not only do you purchase a genuine high quality and wonderfully comfortable item of furniture, you are supporting Australian jobs and local employment, maintaining valuable crafts and an industry that is both unique and a genuine icon in an otherwise flat landscape.

Directions and Opening Hours.

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham (Cnr of Cochrane St) approximately 1km from the Ringwood Eastlink exit ramps. There is ample free off-street parking. We are open 7 days per week, opening hours are as follows…

  • Mon to Sat – 10am to 5pm
  • Sunday – 11am to 4pm

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Please call ahead and book an appointment with Amelia Sulfaro and our design team on 03 9872 4608. Feel free to bring your fabric samples, photographs, floor plans or interior design plan. The Sulfaro Studio and Workshop is also located on site in Mitcham, for those interested a tour can be arranged with Sulfaro’s Manager, Santo Sulfaro, whereby a complete understanding of the process of handcrafting furniture can be accessed.

The choice is real – a cheap knock off cookie cutter sofa from a sweatshop in China – or a genuine hand crafted and finished masterpiece from Sulfaro. Hand built by Master Craftsmen right here in Melbourne. Australian Made Furniture with a generous application of Italian style.

Sulfaro – it’s simply the best.

“The secret of our success is no secret.”

The Sulfaro Summer Sale – Up to 50% off marked items! – Refresh and Renew

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With the school holidays drawing to a close and nearly everyone back at work, it’s a great time to take stock of your living situation and consider what improvements can be made. After a summer of wear and tear with young children, teenagers and summer parties, the family lounge suite may be looking a tad tired. It’s the perfect time to refresh and renew – at the Sulfaro Summer Sale.

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You are invited to inspect our spectacular range of Lounge Suites, Sofas, Armchairs, Occasional Chairs and a superb range of exquisite timber and upholstered Dining Settings and Chairs.

Prada Corner Lounge Suite Round
Prada Corner Lounge Suite Square with Chaise

Owner and Manager Amelia Sulfaro manages our Design and Sales team and is always available to assist in demonstrating the various style variations available. The Sulfaro Furniture Collection offers a wide range of options.

Our Signature Range represents some of our most popular lines. The Sulfaro Collection offers a complete selection of both traditional and modern contemporary furniture – you can view the full range on our website here.

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– Contemporary/Modern Furniture Range
– Traditional/European Furniture Range
– Classic/Hamptons Furniture Range
– Decor and Design Accessories

Traditional/European
Contemporary/Modern
Classic/Hamptons
Decor and Design Accessories

But to really experience the sheer luxury and comfort of a Sulfaro Sofa, Armchair or Dining Setting, please take the time to visit our extensive showrooms located at 650-652 Whitehorse Rd Mitcham and view our magnificent selections of quality furniture first hand.

Cosmo Chair
Katon Chair
Vella Chair

Sit back and enjoy the sumptuous comfort, the genuine support and the delightful fabrics available. Make an appointment to review our splendid selection of fabrics, leathers and woven materials from the world’s leading suppliers. Choose the colours you desire. Let Amelia and her team guide you in selecting the look and feel you’ve always desired. Create a lounge suite that is as individual as you are – skirted or non skirted with decorative legs, piping, fringe, brass or stainless steel castors – your living areas will become a true reflection of both your taste and style, elegant and refined, contemporary, modern and comfortable.

All Sulfaro is handcrafted and hand built in our Mitcham Studio and Workshop. It is truly 100% Australian Made. Once you’ve decided on the style, size and finish of your new upholstered furniture, take the time to tour our workshop and studio with Sulfaro’s Studio Manager and overall company manager, Santo Sulfaro. Santo oversees all activity and ensures real quality control. He is only too pleased to show customers the traditional processes Sulfaro maintains in its modern, well equipped workshop.

Lawrence Sofa
Canterbury Sofa Leather

It’s a family business and Santo and Amelia Sulfaro have one ultimate goal in mind – your complete satisfaction and comfort from your newly acquired furniture. Handcrafted, hand built. European craftsmanship and genuine Italian style right here in Melbourne. 100% Australian made furniture. It truly is the Sulfaro experience.

Again, the Sulfaro Showrooms, Studio and Workshop are located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St. Drive in and park in our off-street carpark. We are located approximately 1km from the Eastlink Ringwood exit.

The showrooms are open 7 days per week. Hours are as follows…

  • Monday to Saturday – 10am to 5pm
  • Sunday – 11am to 4pm

Don’t delay, schedule an appointment with our Design team now. Be sure to bring your fabric samples, photos and interior design plans with you.

Why settle for a cheap manufactured import when you can access the very best in handmade, handcrafted furniture right here in Melbourne – at Sulfaro’s.

The Sulfaro Experience – Quality, style and comfort.

It’s time to refresh and renew. Australian made, luxury and timeless design – the Sulfaro experience.

Sulfaro – it’s simply the best.