Select Quality, Select Craftsmanship – Sulfaro – Proudly Australian Made

February 6, 2020 / sulfaro2018 / Leave a comment

“The secret of our success is no secret”

With Sulfaro’s Summer Sale in full swing, it’s the perfect time to make your selection from the exciting Sulfaro Collection – hand built and crafted by Australian artisans, designed exclusively by Sulfaro’s experienced team right here in Melbourne. Fine Furniture at its very best.

For many, the first option is a Harvey Norman, an A-Mart, a Focus on Furniture or a Fantastic Furniture. The prices seem attractive, the furniture looks ‘ok’, but the reality is it’s cheap for a very good reason. All upholstered furniture at these outlets is generally imported from Third World locations such as China, Indonesia, Malaysia and Vietnam. Materials are selected based entirely on cost. Each Sofa, Armchair or accessory is mass produced and exported to Australia, the US, Canada and Europe. The actual manufacturing process involves several factories creating components, mostly using industrial robotics. The final product is a consolidation of all components. The end product is then sold to a trading company which in turn sells it to high volume, high turnover Australian retailers such as Harvey Norman, A-Mart and those mentioned earlier. 90% of Australian retailers are also consolidators. Buyers travel to Asia and purchase product from various manufacturers. Furniture may come from up to 20 different sources. They do not manufacture, design or finish the products sold. At these stores, the choice of fabrics, colours or accessories is entirely limited. What you see is what you get.

Which is precisely why it is such a defining choice to select from Sulfaro Furniture. All Sulfaro Sofas, Lounge Suites, Armchairs, Occasional Chairs and accessories are:

Designed in Australia
Handcrafted in Australia
All materials are selected here in Australia for Australian conditions – memory foam cushioning, steel springs, kiln-dried hardwood for framing – Australian materials wherever possible.
Guarantee on Workmanship for the life of the furniture

The Sulfaro Collection is entirely original, designed with European elegance and deft Italian styling. It is premium furniture, hand built, hand crafted by Master Craftsmen. Why settle for a cheap reproduction, a ‘knock off’ of a popular line, built to sell, not to last?

We invite you to visit our extensive showrooms in Mitcham, located at 650-652 Whitehorse Rd the Sulfaro Showrooms provide a wonderful opportunity to select the style and comfort you truly desire. It’s simply an experience, the Sulfaro experience. Take the time to schedule a visit, take a seat on your preferred sofa, sit back, relax – it’s a genuine hand built, hand crafted Sulfaro masterpiece.

It’s also comfortable to know that at Sulfaro our design team is available to assist you with your enquiries. Amelia Sulfaro and her team can assist in determining the right selection, the right style to suit your home; select the colours or material blends, the leather and the accessories such as piping, skirting or fringe for your new lounge suite. At Sulfaro you have the option of making these decisions. It is just not a ‘cookie cutter’ operation. The Sulfaro fabric and leather catalogue is immense. It includes the very best available from the world’s leading suppliers. But best of all, you get to choose what pleases you. You, the customer get to choose the look and feel of your new lounge suite. It’s as individual as you are.

The Summer Sale

Right now at Sulfaro Furniture, marked floor stock items are discounted by as much as 50% during our Summer Sale – the sale continues until the end of February.

So please, support Australian business and buy from Sulfaro. Not only do you purchase a genuine high quality and wonderfully comfortable item of furniture, you are supporting Australian jobs and local employment, maintaining valuable crafts and an industry that is both unique and a genuine icon in an otherwise flat landscape.

Directions and Opening Hours.

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham (Cnr of Cochrane St) approximately 1km from the Ringwood Eastlink exit ramps. There is ample free off-street parking. We are open 7 days per week, opening hours are as follows…

Mon to Sat – 10am to 5pm
Sunday – 11am to 4pm

Please call ahead and book an appointment with Amelia Sulfaro and our design team on 03 9872 4608. Feel free to bring your fabric samples, photographs, floor plans or interior design plan. The Sulfaro Studio and Workshop is also located on site in Mitcham, for those interested a tour can be arranged with Sulfaro’s Manager, Santo Sulfaro, whereby a complete understanding of the process of handcrafting furniture can be accessed.

The choice is real – a cheap knock off cookie cutter sofa from a sweatshop in China – or a genuine hand crafted and finished masterpiece from Sulfaro. Hand built by Master Craftsmen right here in Melbourne. Australian Made Furniture with a generous application of Italian style.

Sulfaro – it’s simply the best.

“The secret of our success is no secret.”

The Sulfaro Summer Sale – Up to 50% off marked items! – Refresh and Renew

January 30, 2020January 30, 2020 / sulfaro2018 / Leave a comment

With the school holidays drawing to a close and nearly everyone back at work, it’s a great time to take stock of your living situation and consider what improvements can be made. After a summer of wear and tear with young children, teenagers and summer parties, the family lounge suite may be looking a tad tired. It’s the perfect time to refresh and renew – at the Sulfaro Summer Sale.

You are invited to inspect our spectacular range of Lounge Suites, Sofas, Armchairs, Occasional Chairs and a superb range of exquisite timber and upholstered Dining Settings and Chairs.

Prada Corner Lounge Suite Round

Prada Corner Lounge Suite Square with Chaise

Owner and Manager Amelia Sulfaro manages our Design and Sales team and is always available to assist in demonstrating the various style variations available. The Sulfaro Furniture Collection offers a wide range of options.

Our Signature Range represents some of our most popular lines. The Sulfaro Collection offers a complete selection of both traditional and modern contemporary furniture – you can view the full range on our website here.

– Contemporary/Modern Furniture Range
– Traditional/European Furniture Range
– Classic/Hamptons Furniture Range
– Decor and Design Accessories

Traditional/European

Contemporary/Modern

Classic/Hamptons

Decor and Design Accessories

But to really experience the sheer luxury and comfort of a Sulfaro Sofa, Armchair or Dining Setting, please take the time to visit our extensive showrooms located at 650-652 Whitehorse Rd Mitcham and view our magnificent selections of quality furniture first hand.

Cosmo Chair

Katon Chair

Vella Chair

Sit back and enjoy the sumptuous comfort, the genuine support and the delightful fabrics available. Make an appointment to review our splendid selection of fabrics, leathers and woven materials from the world’s leading suppliers. Choose the colours you desire. Let Amelia and her team guide you in selecting the look and feel you’ve always desired. Create a lounge suite that is as individual as you are – skirted or non skirted with decorative legs, piping, fringe, brass or stainless steel castors – your living areas will become a true reflection of both your taste and style, elegant and refined, contemporary, modern and comfortable.

All Sulfaro is handcrafted and hand built in our Mitcham Studio and Workshop. It is truly 100% Australian Made. Once you’ve decided on the style, size and finish of your new upholstered furniture, take the time to tour our workshop and studio with Sulfaro’s Studio Manager and overall company manager, Santo Sulfaro. Santo oversees all activity and ensures real quality control. He is only too pleased to show customers the traditional processes Sulfaro maintains in its modern, well equipped workshop.

Lawrence Sofa

Canterbury Sofa Leather

It’s a family business and Santo and Amelia Sulfaro have one ultimate goal in mind – your complete satisfaction and comfort from your newly acquired furniture. Handcrafted, hand built. European craftsmanship and genuine Italian style right here in Melbourne. 100% Australian made furniture. It truly is the Sulfaro experience.

Again, the Sulfaro Showrooms, Studio and Workshop are located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St. Drive in and park in our off-street carpark. We are located approximately 1km from the Eastlink Ringwood exit.

The showrooms are open 7 days per week. Hours are as follows…

Monday to Saturday – 10am to 5pm
Sunday – 11am to 4pm

Don’t delay, schedule an appointment with our Design team now. Be sure to bring your fabric samples, photos and interior design plans with you.

Why settle for a cheap manufactured import when you can access the very best in handmade, handcrafted furniture right here in Melbourne – at Sulfaro’s.

The Sulfaro Experience – Quality, style and comfort.

It’s time to refresh and renew. Australian made, luxury and timeless design – the Sulfaro experience.

Sulfaro – it’s simply the best.

Australia Day – Celebrate Australian Made at Sulfaro

January 21, 2020January 30, 2020 / sulfaro2018 / Leave a comment

At Sulfaro, we offer an inspirational range of fine handcrafted furniture, made exclusively here in Australia.

All Sulfaro furniture is handcrafted and hand built right here in Melbourne at our Mitcham Studio and Workshop. Our skilled craftsmen and artisans continue to produce high quality upholstered sofas, lounge suites, armchairs and occasional chairs using time held and respected European methodologies with a genuine Italian flair.

Mirage Leather 3 seat sofa

Cosmo Skirt 2.5 seat sofa

As the customer, you have the choice. Shop at a ‘furniture warehouse’ or a name brand importer. You may find a cheaper option, but it’s generally a ‘cookie cutter’ design turned out in the thousands using mechanisation and cheaper materials.

You don’t have to accept this. Your selection can be the pure exhilaration and pleasure of owning genuine bespoke furniture, designed, created and built right here in Melbourne – by Sulfaro.

The Sulfaro family are proud Australians and from the day Nunzio Sulfaro arrived here in the early 1960s the Sulfaro name has stood for only one thing – the ultimate in high quality traditional and contemporary fine furniture.

Using a superb selection of fabrics from the world’s leading fabric and leather suppliers, selected timbers, the ultimate in cushioning and accessories, a Sulfaro sofa, armchair or occasional chair is truly a masterpiece – a masterpiece made in Melbourne that carries a lifetime guarantee on workmanship.

It’s the Italian eye for design, those extra little touches, the perfect finish – the right piping or fringe, the finely polished timber, that perfect attention to detail, classic lines, elegant proportions.

Dining settings to seat the entire family in comfort with extendable versions for those very special occasions. Handcrafted timber dining chairs with a scintillating selection of fabrics, leathers and finishes, breathtakingly beautiful.

Sulfaro stock a full complement of Recliner chairs and sofas – in leathers and fabrics. The ultimate in relaxation.

Reclining chair and sofa suite

Hudson recliner sofa suite

Nearly all Sulfaro Sofas can be supplied with Sofa Bed mechanisms. Smooth, easy to use, delightful to look at. It’s all part of the Sulfaro Experience.

EamilSulfaro Std Sx Sofa Bed Back Page Template

EmailSulfaro Cosmo Bi Fold Sofa Bed Back Page Template

It’s the right time to buy Australian Made Furniture, to select from Sulfaro, this Australia Day Weekend. The Sulfaro Summer Sale continues. Incredible value on genuine handcrafted, hand built European and Italian designed furniture with up to 50% discounts offered on selected lines of current floor stock. Yes that’s right – up to 50%.

This includes selections from our Signature range as well as a number of popular dining settings. Don’t delay, schedule a visit to our extensive Mitcham showrooms ASAP.

Camelot Skirt Sofa

We are located at 650-652 Whitehorse Rd Mitcham, cnr of Cochrane St, approximately 1km West of the Ringwood exit ramps on Eastlink. We offer ample off-street parking so no worries with parking fees.

Our opening hours are as follows:

Monday to Saturday – 10am until 5pm
Sundays – 11am until 4pm

[We will be closed on the Australia Day Public Holiday on January 27th.]

Prada corner suite square with chaise

Prada corner suite round

We wish all our friends, customers and suppliers a wonderful Australia Day Holiday – good food, family and friends.

Buon Appetito! We look forward to seeing you and ensuring you enjoy the Sulfaro Experience. Classic and Contemporary Hand Crafted Furniture of distinction.

Sulfaro Furniture – it’s simply the best.

Genuine Handcrafted, Hand Built, European Designed Furniture – Made in Australia – The Sulfaro Summer Sale

January 14, 2020January 30, 2020 / sulfaro2018 / Leave a comment

With Australia Day only a few weeks away, the focus turns to all things Australian. Australian Made, Made in Australia – It’s a great sign of real quality and true service. All Sulfaro furniture is created right here in Melbourne – hand built, finely crafted, with a dash of Italian flair and style. But why wait? Don’t delay – right now through to the end of February, it’s the Sulfaro Summer Sale! Check out these spectacular offers – the Sulfaro Specials.

[Be aware – there are some superb pieces on sale and at never to be repeated prices. These are high quality Lounge Suites, Sofas, Recliners and Dining Suites. Selected items are discounted as much as 50%]

Beautifully crafted timber dining chairs, tables and accessories
Sofas and armchairs, dressed in the latest fabrics, designed for your exclusive comfort
Occasional chairs suitable for many applications – bedroom chairs, living room and sunrooms

Here are some exquisite examples of what is on offer right now at our Sulfaro Showrooms in Mitcham (details below)

Specials

Hudson Design

Sensor touch electric reclining 3 seater sofa + fixed 2.5 seater sofa in Italian cow hide leather – now $7550 save $1899

Praham Design

2.5 seater and 3 seater in Warwick Organic textured fabric – now $5950 save $1690

Sorrento Design

All seats sensor touch electric reclining 3 seater and 2.5 seater in Warwick European Chenille fabric – now $8850 save $2250

Prada Chaise Corner Design

7 piece corner chaise suite In Zepel European Jacquard – now $8280 save $1890

Byron Design Corner Suite

6 seater square corner suite in Warwick chenille fabric – now $7950 save $1490

Soho Design

Button back 3 seater sofa & 2.5 seater sofa in Wortley European plush velvet with contrast piping – now $7950 save $1380

New Releases

Hamptons Design New Release

7 piece Hamptons round pedestal base Dining table and 6 chairs

Axel Dining Setting New Release

1600 round Solid Timber dining table with 6 Diamond Buttoned dining chairs in Zepel European Textured chenille

Call now on 03 9872 4608 and make an appointment with our Sales and Design team. We can provide assistance in meeting your needs and ensuring your selection completely satisfies you. Take the time to visit us now, relax into your sofa or armchair of choice, be seated at one of our many dining settings. This is a chance to enjoy real luxury, Italian design excellence and superb pricing. Bring the family, make it a real celebration.

At Sulfaro we also offer a magnificent range of high quality accessories to complete your living room design. Hand crafted credenzas, side tables, ottomans, coffee tables and exquisite ornaments to suit most tastes.

The Sulfaro Sale – take the time to drive out to our Mitcham Showrooms and experience the Sulfaro difference.

Remember, all Sulfaro Furniture is made right here in Melbourne. Genuine, made in Australia, no cheap third-world imports masquerading as quality. From large extensive corner units to simple 2 seater sofas – it’s all here, and now is the right time to buy.

Sulfaro Furniture Showrooms and the Sulfaro Studio Workshop are located at 650-652 Whitehorse Rd, Mitcham, Cnr of Cochrane St, approximately 1km west of the EastLink Ringwood exit ramps.

The Showrooms are open 7 days per week.

Monday to Saturday, 10am – 5pm
Sundays, 11am – 4pm

It’s the right time to buy. Buy Australian – sure it’s a sign of quality and design excellence, but it also means you can always contact the manufacturer for all repairs and warranty matters. All Sulfaro furniture is offered with a lifetime guarantee.

It’s the Sulfaro experience – a lifetime of comfort, luxury and superb design.

Sulfaro – It’s simply the best.

Boxing Day – The Clearance Sale Begins at Sulfaro

December 20, 2019January 30, 2020 / sulfaro2018 / Leave a comment

We hope you’ve all had a very enjoyable Christmas with family and loved ones. It could be that it has lead you to the decision to consider a new lounge suite and dining setting to accommodate the family on future occasions.

Now is the perfect time to do so! Take advantage of the Sulfaro Summer Sale which commences on Boxing Day at 11am. You’ll find our showrooms at 650-652 Whitehorse Rd Mitcham – 1km west of the EastLink Ringwood offramps – corner of Cochrane St. We have ample off-street parking and our premises are fully air conditioned.

On Special Now

Hudson Design

Sensor touch electric reclining 3 seater sofa + fixed 2.5 seater sofa in italian cow hide leather – now $7550 save $1899

Praham Design

2.5 seater and 3 seater in Warwick Organic textured fabric – now $5950 save $1690

Sorrento Design

All seats sensor touch electric reclining 3 seater and 2.5 seater in Warwick European Chenille fabric now $8850 save $2250

Cosmo Scooped arm

3 seater $3993 + 2.5 seater $3711 = Normal Retail $7704
Now $5790 Saving of $1914

Tribeca

3 seater $4650 + 2.5 seater $4320 = Normal Retail $8970
Now $6880 Saving of $2090

Axel Dining setting – new release

1600 round Solid Timber dining table with 6 Diamond Buttoned dining chairs in Zepel European Textured chenille

Substantial Discounts

All current floor stock (if you can see it on the floor at our showrooms, it’s floor stock) is available with substantial discounts of up to 40% on selected items.

Handcrafted, Artisan Built

A full selection of beautifully hand made Sofas, Armchairs, Ottomans and Occasional Chairs. Accessories including Credenzas, Coffee Tables (in glass, timber and marble), Mirrors, Statuettes in Metal. A stunning array of simply gorgeous, elegant furniture. As well we stock a wide range of finely finished Dining Settings – Tables, Dining Chairs, Table Ornaments and more.

The Summer Sale will extend into January, but be early – once the items discounted are sold – that’s it. But, we have a huge selection of quality items on display with two very large showrooms for your viewing pleasure. We have a very exciting Collection. Be sure to visit. Take a seat and relax – it’s the genuine comfort of Sulfaro – the Sulfaro Experience.

Take a virtual tour of our store by visiting our website sulfaro.com.au.

Our Collections page will provide you with a sneak preview of our superb range of hand crafted, elegant upholstered furniture – Made in Australia, manufactured right here in Melbourne at our Mitcham Studio and Workshop. Comfort, Quality and Style – from Sulfaro.

Doors open at 11am on Boxing Day (26th Dec) and we close at 4pm. We will then be open on the 27th, 28th, 29th and 30th of December, reopening at 10am on January 2nd. Don’t miss out! Superb quality furniture at prices we offer only once a year!

Once again we hope you enjoyed a superb family Christmas and we now wish you a very prosperous New Year. We look forward to you enjoying your new Sulfaro Furniture – the Sulfaro experience – it’s simply the best.