In today’s world of mass produced sameness there is always a quiet spot, a place where true Artisans patiently ply their craft doing the things they’ve always done without fuss or bother, creating the beautiful, the unique in the way it’s meant to be – with passion, precision and a love of the art. Crafting and hand building fine furniture is an art in itself and it’s an art that here, at Sulfaro, we are deeply passionate about and immensely proud of what we produce.
In the 1960’s when many families emigrated from Europe, the culture in Australia gradually shifted. The new arrivals brought with them an eye for classic beauty, a richness, a love of colour, design and finesse. It was during this period that the Sulfaro family first began to manufacture and sell beautifully crafted, hand-built furniture to what was, in effect, a changing world.
The market now called for the newly popular mid-century modern lounge suites, chairs, coffee tables, exotic buffets and credenzas, with fabulous lighting – it was a far cry from the mass produced sameness evident in all the big Department Stores of the times. It was then in this environment that Nunzio Sulfaro established his business and the Sulfaro brand and what it stood for – innovation, style, truly elegant design and absolute premium quality.
The Sulfaro journey had begun and over the last nearly sixty years the Sulfaro Collection has grown and flourished. Owned and managed by the Sulfaro family the business has continued to expand, combining a stunning collection of superb classics with new and trending bespoke creations each new season.
The success of the business can be measured by its two unbreakable foundations. Firstly the whole creative process – templates, frame making, upholstery and finishing occurs wholly and completely here in Australia at our Mitcham (Melbourne) studios and workshop. All works are completed by our fabulously talented team of Artisans, Tradespeople and Craftsmen – no outsourcing, no imported, partially completed furniture. Each individual piece is fully crafted at Sulfaro exclusively.
Essentially what has happened in the furniture trade is that 90% of what is currently on display in the large furniture ‘warehouses’ and outlets is wholly imported. There are a few variables in design or components. Often the furniture is robotically manufactured using cheap labour off-shore with designs simply being copies or ‘knock-offs’ from original European designs.
Advertising and distribution costs extract a high proportion of your purchase price with the remainder being divided between the importers and the off-shore manufacturers. Very little goes toward promoting local industry or the Australian economy.
Compare this to purchasing from Sulfaro. When you select Sulfaro your purchase prices supports a genuine local industry and its local workers. Sulfaro always prefer to use locally (Australian) sourced materials such as framing, cushioning, springs, wadding, fabrics and leathers. This further advantages the local economy and jobs. As well, Sulfaro not only support local Tradespeople and Artisans but also engage Apprentices and offer Work Experience to local youth interested in a career in furniture making, upholstery and design.
Made in Australia isn’t just a logo or an advertising campaign, it’s a far better way to buy. With Sulfaro you are purchasing stunning furniture, handcrafted by experts and supervised by Master Craftsmen. So when repairs, alterations or restoration is required the Sulfaro team is just a phone call away, not a continent.
For inspiration view our Signature Selection where we profile some of our more popular sofa designs and accompanying chairs (both armchairs and occasional chairs) in elegant and stylish interior designs. It’s a vision that speaks to luxury, comfort and quality.
Browse the full Sulfaro Catalogue here and make your selections:
- Contemporary / Modern
On trend, modern design, sleek, low comfortable.
- Traditional / European
Elegant Classic European, timeless beauty, stunning design.
- Classic / Hamptons
Relaxed yet formal, stylish – comfort from the Hamptons.
- Recliners / Motion Suites
Pure relaxation and comfort. Sit back, stretch out, pure enjoyment.
- Decor and Design Accessories
A complete range of accessories including coffee tables, credenzas, buffets, side cabinets, lamps and much more.
Sulfaro offer an exciting range of full dining settings – tables, chairs and ornaments, from fully extendable in polished timber to seat 12-16 people, to more compact units to seat 4-6 people, suitable for the kitchen, breakfast nook or sunroom; tables come with ceramic, marble, glass, metallic and, ofcourse, timber tops. All Sulfaro dining chairs are handcrafted and offer a sturdy seat beautifully finished in selected fabrics or fine leathers of your choice.
Order Now – Floorstock
Don’t delay. Order now. Sulfaro offer a huge range of available floorstock right now. With discounts of up to 40% on some ticketed items it pays to call us on 03 9872 4608 to order or enquire as to pricing and availability. Alternatively, simply leave your details here with your enquiry for a prompt reply. Again, browse our Sulfaro Collection to make your selection. We carry many of the items depicted currently as floorstock.
When you purchase from Sulfaro you are selecting Australian made, Artisan built furniture of the highest quality. All Sulfaro furniture is guaranteed for a lifetime on workmanship – don’t delay! Order now.
Delivery is available Australia-wide and all floorstock purchasesd now can be delivered pre-Christmas. It’s time for you to commence your Sulfaro experience – a lifetime of luxury, comfort and exquisite design. Furniture you can be truly proud of.
Sulfaro Furniture – Simply the Very Best.
Sulfaro showrooms are located at 650-652 Whitehorse Road, Mitcham, corner Cochrane Street, approximately one kilometre west of the Ringwood off ramps on Eastlink. There is ample off-street parking available.
Hours – (Post Lockdown)
Monday to Saturday 10am to 5pm.
Sunday 11am to 4pm.
Fully air conditioned and heated, as required.