Sulfaro – Choose Genuine European Craftsmanship – Luxury, Quality and Comfort. Bespoke Design.

November 22, 2018November 22, 2018 / sulfaro2018 / Leave a comment

When it’s time to purchase a new lounge suite, the choices seem endless. Large branded national homewares stores offer a limited range of imported upholstered Sofas, Armchairs and Accessories. What you see is what you get. Floor stock generally represents your total choice. But what if you could ‘design’ your lounge suite from the ground up?

Legs, feet, skirting, cushions, arm supports, backing, not to mention framing, springs and accessories such as piping, fringeing and castors. Plus a world of choice on fabrics, leathers and materials?

When you choose Sulfaro to handcraft your new Sofa, Armchairs, Ottomans or Dining Chairs, that’s exactly what is available – every time.

Why choose a mass produced, factory item imported from a third world destination when you can choose and afford to have a custom designed, luxurious lounge suite hand crafted to your specifications right here in Melbourne.

At Sulfaro we take your concept, whether it’s a truly bespoke design or the manifesting of something you’ve seen elsewhere, and we then faithfully craft a piece of furniture that completely fulfils your vision. For many people this can mean first reviewing our Sulfaro Collection, selecting a style that appeals, then deciding on fabrics, leather, and finishing – the result? A genuine one-off original piece of hand crafted furniture that reflects both your taste and design preferences.

In our slide show this week we feature a sofa recently developed for a Sulfaro client. The original design was of a one-off architecturally designed sofa that the client appreciated certain elements of – but also wanted to add some further modifications of her own. At Sulfaro we then commenced a design process utilising our Lawrence Sofa from the Signature Collection as the base model for this new sofa. After conferring with Sulfaro’s design team, the decision was made to select a beautiful supple Aniline leather fixed with individually hand applied studs. This is a superb choice of leather, soft and supple to the touch yet durable and hardwearing. As can be seen, the finished result is visually stunning resulting in a simply gorgeous feature sofa.

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Sulfaro bring timeless European know-how and craftsmanship to its business through generations of know-how and time honoured craftsmanship handed down from father to son. As can be seen Sulfaro is a traditional family business with Santo Sulfaro, the factory owner and business manager pictured here with his mother Francesca Sulfaro. The Sulfaro family continue to maintain an uncompromising hands on approach on all aspects of their well known furniture and upholstery business.

Quality is never compromised and the result is the luxury and comfort of todays Sulfaro Collection of fine upholstered furniture, dining settings and beautiful accessories.

All Sulfaro upholstered furniture is hand built and hand crafted using traditional methods. Featured items such as Dining Tables, Mirrors, Lamps and Credenzas are selected for presentation utilising the same time honoured criteria.

To really appreciate the quality and comfort of a genuine Sulfaro lounge suite you must take the time to come out and visit our showrooms located at 650-652 Whitehorse Rd Mitcham (Cnr of Cochranes St) approximately half a kilometre from the EastLink Freeway off ramps at Ringwood.

We are open 7 days per week and we welcome you to call ahead on 9872 4608 and book a time to meet with our Design and Sales team to ensure you can communicate both your ideas and requirements, prior to purchasing your new furniture. At Sulfaro be assured, you are selecting the highest quality, most comfortable furniture available in Melbourne, made right here on our premises.

The Sulfaro experience – Genuine European Craftsmanship, design and styling.

Choose Sulfaro – Luxury, quality and comfort – you deserve it!

A new lounge suite? Why not choose the very best Hand Crafted from Sulfaro – you deserve it!

November 15, 2018 / sulfaro2018 / Leave a comment

Sulfaro Furniture – the finest upholstered furniture available in Melbourne. Hand crafted superb European styling from the finest selected materials. Why settle for cheap imports, poor quality and poorly finished furniture when you can choose from a range of Australian made furniture made right here in Melbourne – Sulfaro Furniture – it’s simply the best. Priced right now to assist you with discounts of up to 40% on selected items.

Not all furniture is the same. All Sulfaro framing is hand built using superb kiln-dried Australian timbers and structural plywood. At Sulfaro, building furniture is an art form, with all works carried out by qualified tradesmen and artisans. Using traditional techniques handed down through generations, Santo Sulfaro, the business owner and Factory Manager supervises all furniture production and manufacture to ensure the same priceless European methodologies are faithfully followed with every genuine piece of Sulfaro Furniture.

You can choose your design from the Sulfaro selection. Modify it to suit your needs – measurements, feet or castors, and a brilliant range of fabrics. At Sulfaro you may choose a fabric or leather from our huge collection selected from the world’s leading fabric and leather houses. There is no need to compromise. Sit down with our Design team and ensure that the piece of furniture you desire – Sofa, Armchairs, Ottomans or Occasional Chairs – is completely to your satisfaction. For most people a lounge suite, a sofa is a long term investment. this is a great opportunity to design and order exactly what it is you desire. You will be thrilled with the results.

The Sulfaro Collection offers both Traditional/European selections as well as Contemporary/Modern choices. For a more relaxed informal look we also offer our Classic/Hamptons Collection. The key factor with all our furniture whether it is traditional or contemporary is comfort. All Sulfaro furniture features the highest grade foams from the Dunlop company in 6 different gradings. Frames are back blocked for sturdiness and hand tied springing is utilised on many of our sofas and armchairs. Studding, piping or braid and brush. Skirting, scatter cushions or high backs. The choice is yours. Take the time to design the sofa setting you have always dreamed of.

Of course you can attend our showrooms at 650-652 Whitehorse Rd (Corner of Cochranes St) Mitcham, 1km west of the EastLink Freeway off ramps, and make your selection from our floor stock as well. All made with the same precision and care as with custom designed stock but right now enjoy up to 40% discount on many selected items.

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Choosing Sulfaro means choosing probably the best handcrafted furniture available to the public in Melbourne today. All Sulfaro Upholstered furniture is guaranteed and you are assured of furniture that is not only stylish, looks good, but is also made with the highest quality materials and genuine Craftsmanship. Don’t settle for second best.

Choose Sulfaro. It’s simply the best.

Choosing your Dining Setting – from Sulfaro – 10yr Guarantee incl.

October 5, 2018 / sulfaro2018 / Leave a comment

It’s Springtime. This week we welcome Daylight Savings. Longer evenings, the chill off the air. It’s time to entertain, to create that ultimate dining experience – the Dinner Party. And the first prerequisite is a comfortable, attractive Dining Setting. A dining setting that comfortably seats your family and friends, that allows you the freedom of creating a visual delight – food, wine, crystal glasses, elegant porcelain. A comfortable setting that is part of creating those memorable, joyous moments.

At Sulfaro we offer a wide range of dining settings, both traditional and contemporary. Choose from our dining table and chair selections. Sharing a meal with loved ones is a wonderful experience – the warmth, the comfort, the flavours, the sheer enjoyment. And it all starts with your dining setting.

A few tips in selecting your dining setting – but first always remember – touch the surface – wood, glass, stone, ceramic – do you like it? Is it to your taste? Secondly take a seat at the table – are you comfortable? Do you like the fabric of the chair, its shape, its feel? Do you feel part of the table, moving comfortably?

A dining table is one of the most important purchases you will make for your home! It must be many things; yes, it’s a place for dinners, family lunches and lazy breakfasts, but it is also a place to do homework, jigsaw puzzles, newspaper sprawling and amongst all this, it is a vital centrepiece for your home and key anchor for your interior style.

If your table is well crafted and strong, it should outlive you by a long while and can even be a half decent investment piece, so it should never be something you purchase on a whim. We give you the need to know pointers to help you find the perfect piece to sit at the heart of your dining space.

Shape

The shape of your dining table will be greatly dictated by the room it is going to be placed in. Most spaces will suit a rectangular dining table as most dining spaces tend to be rectangular in shape and this combination provides soothing visual symmetry. You are also more likely to have greater choice when it comes to choosing styles because rectangular dining tables are the most popular on the market and are favoured for their classic and highly functional aesthetic. They are also a great choice if entertaining is your thing as they can easily have a chair or two added to them to accommodate that once a year celebration and its large guest list! Round or oval tables are often favourable because there is no “head” of the table and they offer a more informal and intimate approach to dining. These styles are also wonderful as they help provide a smooth flow of traffic through the space. Visually, round or oval tables tend to provide softer lines and come into their own in smaller rooms, especially those with a pedestal base as they take up less space and don’t break up the visual flow. Square tables should generally be reserved for use in large open spaces as they tend to take up vast amounts of space. If you do consider a smaller square option, keep in mind you will never be able to push all chairs in at once and therefore you will need to allow extra room for them to sit slightly out from the table.

Size

The table’s size has to be based on the size of the room it is going to call home. You will need to consider and allow for the pushing back of chairs and room for people to circulate within the dining space. As a general rule of thumb, 90 cm from the wall or any other larger furniture items in the room is the minimum space to allow. Don’t forget the height of a dining table can vary, too. Most modern tables sit around 76 cm but many antiques or mid-century styles can vary from this measurement so make sure you consider this before you go choosing things such as on trend over the dining table pendant lighting and dining room chairs! In regard to choosing chairs you should always aim to leave about 20-30cm between the seat to the dining table and if you already have chairs you love…make sure to take their measurements with you when you head out shopping. If you are unsure of the size you need it is a fabulous idea to mock up a paper template to use in your room to ascertain what size will work best for your home, you can always take it on the table hunt with you too!

Material

This is perhaps one of the most key points in choosing you’re dining table! A tables materials speak volumes as they act as an anchor in terms of the interior style of the home but also need to provide ample functionality. If you’re looking for something that will stand the test of time, then hardwood is the best option. Consider blackbutt, mahogany, walnut, oak and gum for both looks and durability. Salvaged or rustic wooden tables are also great as they provide character and can take most things you choose to throw at it with ever added aged worn chicness. Do make sure if you choose a timber table, salvaged or hardwood, that it is completely sealed, even on the base so as to avoid moisture sneaking in and bowing or cracking your tabletop. Glass topped tables are great options for smaller more modern spaces and those lacking in light because they allow light to filter through and visually they are not too overpowering or heavy. However, they do tend to scratch and are often hard work to keep clean. A more recent addition to the dining table market is concrete which is a fantastic option as it is beautiful, modern and super durable. It is also a material that transcends a myriad of interior styles. Surfaces such stone and marble are lovely and offer a great hard wearing surface but be cautious that they don’t appear cold and unwelcoming in your space and also pay close attention to the sealant used on these surfaces to avoid nasty stains.

All good advice, but the real test is to view and be seated at the table of your choice. Schedule a visit now to visit our showrooms at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, just 1km west of the EastLink exit.

Call now on 9872 4608 and arrange for our Sales and Design team to guide you in your selection.

For elegant European styling choose Sulfaro. Made here in Melbourne – Hand built by skilled artisans – it’s simply the best.

Grand Final Weekend Specials

September 27, 2018 / sulfaro2018 / Leave a comment

Perhaps you’ve been looking for a new lounge or dining suite. A delightful occasional chair? Something Contemporary and Modern? Everything you’ve seen lacks that certain something. It’s time to visit Sulfaro! What you’re looking for is quality – real craftsmanship, real attention to detail. Furniture made right here in Melbourne. Totally Australian made. Simply hop in your car and take a 20 minute drive out to 650-652 Whitehorse Rd Mitcham (Cnr of Cochrane St) – 1km west of Eastlink, to view an absolute world of fine handmade quality furniture.

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At Sulfaro, our craftsmen and artisans go that extra mile to ensure you enjoy the finest quality furniture available in Melbourne. All our frames are constructed from the highest grade kiln dried timbers and structural plywood. All feature structural blocking and hand tied sprung edges. Cushions, backs and arms use the finest Dunlop foams, all with a lifetime guarantee. Take a seat and feel the absolute difference in luxury and comfort.

Sulfaro offer customers the opportunity to develop the sofas and armchairs they desire. With a wide range of styles available (See our Sulfaro Collection), there’s sure to be a design that takes your fancy. Choose from the hundreds of different fabrics and leathers available.

Where many well-known brands of furniture import cheap inferior product from China, India or Indonesia, the Sulfaro upholstered furniture is actually made right here in Melbourne – when you visit the Mitcham Showrooms, take the time to view our factory on site, you’re most welcome. Our Manager Santo Sulfaro will be happy to arrange a viewing.

Sulfaro maintain the same high standards of quality, comfort and design as were set in the 1960s when original owner Nunzio Sulfaro first set up his factory to manufacture fine high quality European styled furniture. Nunzio is Santo’s Father, Sulfaro is a family business, with a proud tradition and today that tradition continues. What it means for you the customer is genuine comfort, longevity and real design excellence.

Make the time this weekend or week (School Holidays? Bring the kids with you!). Call us now on 9872 4608 and book a time with our experienced Sales team. Bring your floor plan with you and our Design team can assist you in creating the look and feel you desire. Achieve a unique design with quality and craftsmanship – for a price others charge for cheap imported second rate furniture. At Sulfaro it’s genuine value for first class hand made product.

Choose real quality, choose genuine European craftsmanship and tradition. Choose Sulfaro.

Made here in Melbourne – it’s simply the best.

Sulfaro Pre Spring Clearance Sale – Dining Settings

August 31, 2018August 31, 2018 / sulfaro2018 / Leave a comment

The Sulfaro Pre Spring Clearance Sale has another 2 weeks to run. Now is the time to drive out to our showrooms at 650-652 Whitehorse Rd Mitcham (Corner of Cochrane St – just one kilometre west of EastLink). With a full range of upholstered furniture – Sofas, Armchairs, Occasional Chairs, Ottomans and Accessories, it’s time to choose the lounge suite and dining setting you desire for your home or apartment. Generous discounts on selected items of up to 40%.

Sulfaro offer a wide selection of dining settings – Tables – standard and extendable with matching dining chairs to suit most tastes. High quality, beautiful warm timbers matched with rich fabrics. Comfortable, luxurious, when you select Sulfaro you’re selecting a real showpiece.

Add to this our magnificent selection of objets de art, credenzas and cabinets, lamps, coffee tables, statuettes and framed artwork – there’s so much to choose from.

All Sulfaro upholstered furniture is manufactured in our factory workshop at the rear of our showrooms. Handmade by real craftsmen with first class quality materials. From hand tied steel springs to full blocked framing, your guarantee of a superbly constructed piece of furniture , one that will last you a lifetime.

Take the time to sit down with our in house design team to work with you in creating your individual furnishings – Sofas, Armchairs, Ottomans – the lounge suite that reflects you and your taste. A living room and dining setting you can be supremely proud of. Sulfaro carry a wide range of fabrics, materials, leathers and finishing from all major fabric suppliers.

So don’t delay, Sulfaro are open from 10am to 4pm weekdays and Saturday, and from midday to 4pm Sunday. Give our sales team a call on 9872 4608 before you visit, bring your floor plans – Sulfaro is an experience and truly offers a world of choice.

Sulfaro – It’s simply the best