The Sulfaro Spring Sale – Handcrafted Excellence

October 31, 2019 / sulfaro2018 / Leave a comment

With the Spring Racing Carnival in full swing, it’s that time of year where everyone takes a seat and watches ‘the race that stops a nation’ – the Melbourne Cup. Frankly it’s probably more comfortable to watch the great race from your living room rather than brave the huge crowds at Flemington. And when you are seated and relaxed on a genuine Sulfaro Lounge Suite, win lose or draw, you will continue to remain in absolute comfort, enjoying real luxury in your own home.

[For those of you wondering we have included a few images from inside the new Members’ Stand at Flemington for your enjoyment.]

But for real excitement why not visit our Mitcham showrooms and enjoy the pure luxury of Sulfaro Furniture during our annual Spring Sale, now on. Select from a wide range of currently marked down floor stock with discounts of up to 40%. Or customise your selected Sulfaro designed Sofa, Armchairs and accessories to suit your individual taste – creating a truly bespoke lounge suite for your living room and open space areas. Choose colours, fabrics, leathers, piping, skirting and timber finishing.

The Sulfaro Collection offers the very best in both Classic and Contemporary design. With strong Italian design and European styling, the Sulfaro range of luxury furniture offers a full complement of unique designs, the very best in both fabrics and leathers, and Sofas in the sizes and configurations to suit your every need.

Coming into Summer, interior designers often opt for a Hamptons influenced design with its casual elegance. The Sulfaro Classic/Hamptons Collection offers a delightful selection of Hamptons inspired Sofas, Armchairs, Occasional Chairs and Lounge Suite Corner Units. At Sulfaro you have the option of choosing the colours, fabrics, patterns or leather selections you may prefer or desire. Right now it’s still possible to order for pre-Christmas delivery, but make sure you take the time to arrange a consultation with Amelia Sulfaro and her Design team in the next week or so if you require your new lounge suite pre-Christmas.

Sulfaro – it’s an experience. An experience that comes with a lifetime guarantee. Remember all Sulfaro upholstered furniture is hand built and crafted right here in Melbourne at our Mitcham Studio and Workshop. Quality framing, the very best in cushioning with fabrics and leathers drawn from the collections of the world’s leading suppliers (no cheap imports from Chinese factories). All Sulfaro furniture is genuinely hand made and crafted by skilled artisans, using the same traditional methodologies handed down from generation to generation. Each piece is individually crafted and supervised by family patriarch Nunzio Sulfaro and his son, the current manager of Sulfaro, Santo Sulfaro. This is a business where the real love is producing individual quality furniture. The Sulfaro family are invested in pleasing each and every customer with truly unique, fully crafted hand built furniture to their complete satisfaction and have been doing so for over 50 years.

Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham (cnr of Cochrane St) approximately 1km west of the Eastlink Ringwood exit ramps.

Opening hours are as follows

Monday to Saturday 10am – 5pm
Sunday 11am – 4pm

It’s time to visit Sulfaro and select form our huge range of high quality, luxury furniture. Sulfaro for design, comfort and truly luxurious quality.

It’s really an experience.

Sulfaro – it’s simply the best.

The Sulfaro Spring Sale – Excellence in Quality and Design

October 24, 2019October 24, 2019 / sulfaro2018 / Leave a comment

When Interior Designers select furniture for a project, it’s the quality, craftsmanship and design excellence that are major prerequisites. From these non-negotiables, comfort, luxury and longevity are then derived. Hand built, hand crafted by skilled artisans, trained in the art of furniture making. With real experience and genuine know how. And this is why often the more experienced and discerning Interior Designers, Interior Decorators and Architects select Sulfaro Furniture as their source of European designed Italian influenced furniture.

The Sulfaro Collection provides a wide palette to choose from with beautiful hand crafted classics, contemporary gems, modern lounge suites and a full range of Hamptons inspired sofas, dining settings and accessories.

Why Sulfaro? With nearly 60 years experience in designing and manufacturing some of Melbourne’s most beautiful furniture, the same traditions handed down from family patriarch Nunzio Sulfaro to son Santo and the entire Sulfaro team resonates with real design professionals.

Today the tradition continues at the Mitcham Studio and Workshop attached to our expansive, well laid out showrooms.

To enjoy the luxury and comfort of a real Sulfaro sofa, armchair or lounge suite, you don’t have to be an interior designer. Please feel very welcome to come and visit our showrooms and enjoy both the creativity, craftsmanship and hospitality of the Sulfaro family.

Right now the Sulfaro Spring Sale is well underway. With many items of floor stock indicated discounted up to 40%, it’s the right time to select a brand new sofa and sumptuous armchairs in time for the Christmas and New Year celebrations. But don’t delay – it will soon be time to notify the public that individually selected and designed orders can’t be delivered until after Christmas. Right now there is still time, so make sure you visit us soon.

This schedule applies when essentially you decide to order a specific selection – your choice of colours, fabrics, timber finishes and accessories – skirting, piping, fringe and castors. Book a consultation now with Amelia Sulfaro and her design team to ensure your individual selection is ready for delivery prior to Christmas.

Of course, there are many gorgeous and exquisite sofas, lounge suites, corner lounge suites, armchairs, ottomans and accessories available right now straight off the floor. No waiting – order now, enjoy a great discount and be relaxing next weekend with your family on your new sofa.

There is also a full range of beautifully finished dining settings available from Sulfaro. Extendable or compact. In delightful rich timbers with matching dining chairs. As well there are ceramic, marble, glass or polished metal tables to suit all applications and tastes. All with matching dining chairs in superb fabrics or leather.

Make this weekend a winning proposition. The Sulfaro Showrooms are open 7 days (but will be closed for Cup Day)

Monday to Saturday 10am – 5pm
Sunday 11am to 4pm

Don’t settle for an expensive ‘knock off’ from China with a ‘nice’ brand. Choose an original hand made beautifully crafted and upholstered sofa or lounge suite from Sulfaro. Make the time and schedule a visit. We are located at 650-652 Whitehorse Rd Mitcham (cnr of Cochrane St) approximately 1km west of the Ringwood offramps on Eastlink.

Select from Sulfaro and enjoy the ultimate in comfort, luxury and style.

Sulfaro – it’s an experience.

It’s simply the best.

Caulfield Cup or the Sulfaro Sale?

October 16, 2019 / sulfaro2018 / Leave a comment

Let’s make sure this is a winning weekend for you. Schedule a visit to the Sulfaro Spring Sale and select from our extensive floor stock with some items featuring discounts of up to 40%. Now that’s really winning! Genuine hand built, beautifully upholstered, individually crafted Italian design with superb European styling.

The Sulfaro Collection features a wide range of styles and design both contemporary and classic. Our range features timeless classics as well as contemporary and modern selections. Browse our website here:

Unlike most furniture outlets in Melbourne, Sulfaro’s is totally original. All of our furniture selection has been designed and created in-house now for over 50 years. This is no random collection of imported furniture from offshore factories in China – this is genuine handcrafted and individually designed elegance made right here in Melbourne at our Mitcham Studio and Workshop.

At Sulfaro we have an exclusive range of artisan built lounge settings, dining settings, occasional furniture, ottomans and accessories to suit most tastes or preferences.

Whether you live in a modern apartment or a Victorian style terrace, Sulfaro offer the very best in stylish upholstered furniture. With leathers and fabrics selected from the world’s leading suppliers, a Sulfaro Sofa, Armchair or occasional chair is simply a masterpiece. Combine it with our fabulous array of accessories to complete your choice. it’s an experience, the Sulfaro experience, and it comes with a lifetime guarantee.

The real test of any furniture is to take a seat and relax – feel the sumptuous fabrics, supple leathers and perfect cushioning. Schedule a visit and make a selection from our extensive range of floor stock on display and enjoy generous discounts at our annual Spring Sale.

From full corner units to simple two seater sofas, the Sulfaro Collection offers you a fabulous array of magnificent luxurious furniture from which to make your selection.

Maybe you would like to see a different colour, a summer fabric, or choose the style of piping or skirting on the lounge suite of your choice. It could be you have a specific space requirement or you may wish to add matching dining chairs. At Sulfaro we offer the art of the possible.

Call ahead on 03 9872 4608 and book a time to meet with Amelia Sulfaro and her design team. Take the time to select the colours, fabrics, leathers and accessories you desire. You’re welcome to bring your interior design plans, floor plans and photographs to assist in expressing your vision for your new lounge suite or living room decor.

All Sulfaro Sofas or lounge suite settings are built to last. Family patriarch Nunzio Sulfaro and his son Santo are classically trained in all aspects of furniture making, upholstery and refurbishment of quality upholstered furniture. It is not uncommon for the Sulfaro team to reupholster and refresh a lounge setting purchased 10-15 years ago. Sometimes it is just a refreshment of cushioning and fabric, other times it’s a different direction in terms of colour and fabric choice. You can be confident though when purchasing from Sulfaro, it will be an experience, a lifetime of luxury comfort and pure delight.

The Sulfaro showrooms are located at 650-652 Whitehorse Rd Mitcham (corner of Cochrane St) approximately 1km west of the Ringwood exit ramps on Eastlink.

Opening hours are as follows

Mon-Fri 10am-5pm
Sunday 11am-4pm

Sulfaro is the art of the possible. Real quality, superb craftsmanship and the result – a taste of luxury. Take the opportunity now and select a Sulfaro setting for your home.

Sulfaro – It’s an experience

Sulfaro it’s simply the best.

Spring – The Season of Renewal. Sulfaro’s Annual Spring Sale

October 3, 2019 / sulfaro2018 / Leave a comment

The surprise is genuine. Arriving to purchase a dining setting or sofa, it is not unusual for Sulfaro customers to actually purchase a full lounge suite, a dining setting and refined accessories such as side tables, credenzas and ottomans. Why? Because the Sulfaro Collection is simply irresistible! And with the Spring Sale, our prices can be so enticing.

Fine fabrics, perfect cushioning, delightful timber finishing or deep supple leathers, the lure of superb Italian inspired design, genuine craftsmanship and handcrafted Sulfaro furniture simply proves overwhelming. It’s the quality, the luxury, the sensual comfort we all desire.

But there is one other really important advantage. All Sulfaro furniture is crafted and hand built right here in Melbourne at our Mitcham Studio and Workshop. With over 50 years experience in producing upholstered furniture of the highest quality, the Sulfaro family have no hesitation in providing a solid lifetime guarantee with all Sulfaro furniture.

So now is the right time to select the sofa, armchairs or complete lounge suite you have always desired from our stunning collection. Choose from a vast array of current floor stock and enjoy up to a 40% discount during our Spring Sale on nominated items. Or take the opportunity to create the individual look and feel you consider will work best in your home and its living areas.

The Sulfaro Collection offers a magnificent range of style and design. From modern, contemporary to classic and traditional or maybe just a touch of our elegant yet relaxed Hamptons selections. The choice is yours. You will be delighted.

Take the time to visit our extensive showrooms at 650-652 Whitehorse Rd Mitcham (directions below). The Sulfaro experience enables you to choose your preferred fabrics, colours and accessories, even cushion firmness. With an extraordinary range of fabrics, leathers and material in a huge range of colours, patterns and textiles, all from leading suppliers worldwide, Sulfaro offer customers real choice, real individuality. Rather than a simple ‘cookie-cutter design’ in only 3 colours, at Sulfaro you have access to a thrilling array of colour, design and fabrics.

Book a consultation with our experienced Design team to discuss your requirements, your preferred ‘look and feel’, and ensure you enjoy a lifetime of satisfaction and pride in a simply beautiful lounge suite and setting. Call now on 03 9872 4608 and make a time to meet with Amelia Sulfaro and her experienced Design team and create your ultimate masterpiece from Sulfaro.

Sulfaro is a family business with family patriarch and founder Nunzio Sulfaro still overseeing all aspects of the furniture making process, with his son Santo Sulfaro, the current manager of Sulfaro Furniture. Quality furniture takes time to produce and the vision of a master craftsman.

Bring your floor plans, interior design concepts and drawings, fabric samples and photographs. Our aim is to deliver total satisfaction. Based on classical European artisanship and furniture making craftsmanship, a Sulfaro piece is a genuine experience and a unique item, as personal as you may desire. The Sulfaro family take great pride in all furniture it creates. Nothing less than complete luxury and a perfect finish is acceptable. Your comfort and your family and guests comfort is always assured. It’s a genuine Sulfaro!

Sulfaro is located at 650-652 Whitehorse Rd Mitcham (Corner of Cochrane St) approximately 1km west of the Ringwood exit ramps on EastLink.

The Sulfaro showrooms are open 7 days per week as follows:

Mon-Fri – 9am until 5pm
Sunday – 11am until 4pm

Parking is available and free.

Make sure what you are purchasing is more than just a brand added to mass produced furniture made in third world nations. When selecting from the Sulfaro Collection, you are choosing the finest luxury, the most comfortable furniture available – it’s an experience you can treasure for a lifetime. The Sulfaro experience.

Sulfaro – it’s simply the best.

Sulfaro Spring Sale – The right selection – Design and Comfort – European Craftsmanship

September 25, 2019September 30, 2019 / sulfaro2018 / Leave a comment

The time has come. The lounge suite is dated and worn. It’s not salvageable or repairable. The search is on for a replacement. But this time the children are older and it’s time to select something you can enjoy for many years to come, something timeless, something precious. Superb design, the ultimate in quality. It’s time for genuine comfort, real luxury and the perfect finish. It’s time for Sulfaro.

Unlike 90% of furniture available on the Australian market, Sulfaro is not a production line mass produced manufactured item from a third world country. All Sulfaro furniture is handcrafted and artisan built right here in Melbourne at our Mitcham Studio and workshop. At Sulfaro, we utilise traditional European upholstery and framing techniques, handed down over many generations. Each piece is lovingly created and finished by traditional upholsterers, seamstresses and framers under the watchful eye of master craftsmen Nunzio and Santo Sulfaro – it’s simply a family passion, a tradition followed now for over 50 years with true devotion to the fine art of furniture making.

But for you the buyer, how can you tell the difference? Looking at pictures in press advertisements or cleverly produced television advertisements is not really going to provide a realistic comparison.

You can visit websites and compare styles, designs and accessories. But the real test of any Sofa, Armchair or Lounge suite is to take a seat. To sit back, feel the support, the supple leather, the fine linen. Run your hand over the curved arm, luxuriate in the finely crafted cushions. We guarantee that once you’ve enjoyed the comfort and support of a Sulfaro lounge suite, you will agree that it is simply superb, perfect in fact and so much better than any of the other sofas currently available on the market.

Why? Because a Sulfaro is a clever investment. Each piece is finely crafted and individually finished. Not only is it crafted as a one-off build each and every time in our modern well-equipped workshop, at Sulfaro you have the opportunity to choose the colours, the fabrics, the accessories and the size that suits your exact needs. This is no cookie cutter operation. Sulfaro are as individual as you are. Select from the very best in fabrics, leathers and materials from the world’s leading suppliers.

Why settle for a cheaper mass-produced item with a limited lifespan? All Sulfaro furniture is guaranteed for a lifetime. In its timeless beauty, there is no reason for you to be concerned. [In 10 years, you can bring it back to us and refurbish it Recover it, redress the cushioning and springs as required]. At Sulfaro it’s built to last, to be treasured by you and your family.

So right now, we are in the midst of our Annual Spring Sale. It’s your opportunity to take advantage of generous discounts of up to 40% on all nominated floor stock. Take the opportunity to visit our expansive showrooms at 650-652 Whitehorse Rd Mitcham (see details below) and experience the Sulfaro difference. Why settle for less? You deserve the very best and at Sulfaro we guarantee that’s exactly what you will experience, you will not be disappointed.

We welcome you to call ahead on 03 9872 4609 and book a free consultation with our experienced and knowledgeable design team. Amelia Sulfaro will be pleased to assist you in your deliberations and making a suitable selection for your home and its living areas. Please feel free to bring your floor plans, interior design ideas, fabric or leather samples and photographs. We aim to deliver to you the look, the feel and the comfort you have always desired.

Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham (Cnr of Cochrane St) approximately 1km west of the EastLink Ringwood offramps. We are open as follows 7 days per week.

• Mon to Sat 10am until 5pm
• Sunday 11am until 4pm
• (Closed this Friday 27th Sept for Public Holiday)

It’s time to ensure that you experience the ultimate in Comfort, quality and superb Design. Choose a lifetime of luxury, of timeless beauty. Select Sulfaro and be enchanted, be delighted.

Sulfaro Furniture – it’s simply the best.