The Sulfaro ‘Made in Melbourne’ Sale. Exquisite Design. Hand Built, Handcrafted. Made in Australia.

May 7, 2020May 13, 2020 / sulfaro2018 / Leave a comment

As the current situation continues, we are all spending much more time at home. For many people this provides the inspiration to update and replace much of the furniture in their living areas. It’s genuinely time to refresh and renew – with Sulfaro. Hand built, handcrafted right here in Melbourne at our Mitcham Workshop and Studio.

During these extraordinary times it is becoming even more clear that for consumers it’s incredibly important as Australians to support local industry and local employment. It’s time to recognise the importance of our valued local artisans, craftsmen and women.

The Sulfaro Collection is entirely designed, fabricated and dressed right here in Melbourne. The range offered is entirely Australian made.

The good news right now is you can purchase from our beautiful collection and enjoy significant discounts on a wide range of floor stock – Lounge Suites, Sofas, Armchairs, Dining Tables, Dining Chairs and settings –as well as a wide range of accessories – Credenzas, Side Tables, Coffee Tables, Ornaments and much, much more – Up to 40% reductions.

Under current Lockdown provisions, we are permitted to trade. Naturally we ensure safe social distancing is effected and both hand sanitiser and wipes are always available.

We invite you to view our extensive showrooms and the superb selection of luxurious and comfortable furniture on display. Take the time to schedule an appointment with our Retail Sales Manager, Amelia Sulfaro, to assist you in making your selections. You can call on 03 9872 4608 to book a time, suitable to your situation.

For those people wishing to create their own custom designed Lounge Suite, Sofas or Armchairs, at Sulfaro it’s the ‘art of the possible’. At Sulfaro you have the opportunity to select the colours, fabrics or leathers, accessories and timber finishing you may prefer. The Sulfaro Studio offers a massive range of the very best fabrics and leathers from the world’s leading suppliers.

Prior to your scheduled appointment, take the time to browse the Sulfaro Collection on our website. Choose the design, the style you prefer. This is the base selection, you can then select the fabrics or leather you may prefer, the colour/s and any accessories (piping, skirting, cushioning and castors) you desire. Select the timber finish you prefer. The result? A lounge suite, sofa or occasional chair as individual as your are. This is no cookie-cutter operation. Each piece is bespoke using the finest of materials.

Compare this with imported furniture. Generally there is no choice in colour selection, fabrics or accessories. What you see is what you get. Most items have been mass produced in third world countries utilising either robotics or ‘sweat shop’ methods. Inferior timbers, fabrics, leathers and ultimately finishing – cheap and low grade.

At Sulfaro all workmanship is guaranteed for life. It is not uncommon for clients to return to us in a decade to refresh their Sulfaro Lounge Suite wth a fabric update. The Sulfaro Collection offers a timeless beauty that is only further enhanced through being entirely and meticulously handcrafted and hand built by the Sulfaro team of professional artisans, ably managed by Master Craftsman Santo Sulfaro.

In purchasing from Sulfaro, you are supporting local Australian employment, ensuring a valuable local industry prospers and the future for young apprentices in Upholstery, Framemaking and Seaming is both bright and rewarding. Equally important – your dollar stays here in this country.

The Sulfaro Collection is of the highest quality, offers superb design and is supremely comfortable. It’s a luxury you truly deserve. European styling with a dash of Italian artistry. Why settle for a cheap imported imitation?

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St. This is approximately 1km west of the EastLink Ringwood exit ramps. The Showroom is open for inspection 7 days per week, 10am to 5pm Monday to Saturday, 11am to 4pm Sunday.

Don’t hesitate. Schedule a visit this week. It’s time to treat yourself to some luxury and comfort, a reward if you like for abiding by the Lockdown requirements. It’s time for you to enjoy the Sulfaro experience.

Design, Comfort and Quality. It’s from Sulfaro – It’s simply the very best – made right here in Australia.

The Sulfaro ‘MADE IN MELBOURNE’ SALE – Handbuilt Handcrafted Quality Furniture. Up to 40% Discount on nominated items.

May 1, 2020May 1, 2020 / sulfaro2018 / Leave a comment

With these challenging times, it’s pleasing to be offering a range of beautiful upholstered furniture, dining settings and accessories with significant discounts. Truly handmade and hand crafted right here at our Mitcham Studio and Workshop. It’s the opportunity to select current floor stock from our fabulous Sulfaro Collection at very attractive pricing.

Our Showrooms are open for business and well stocked with some superb offerings. From the more traditional European classics right through to thoroughly modern and contemporary design – it’s all here to please and delight you. Take the time to browse our website and the Sulfaro Collection. From very formal almost baroque design to the most comfortable of recliners and motion furniture – All Australian made with elegance and finesse.

The Sulfaro Collection offers both traditional and modern selections. A huge range of fabrics and high quality leathers is available for your consideration. The Sulfaro Studio offers fabrics, leathers and materials from the world’s leading suppliers.

The Sulfaro ‘Made in Melbourne’ Sale aims to bring the very best of locally made, designed and crafted furniture to our clients with real value and savings.

Perhaps it’s worth noting that at 90% of well-known furniture outlets, the lounge suites, sofas and accessories are mass-manufactured offshore using robotic machinery. The end product doesn’t have the qualities of a handcrafted, handmade Sofa or Armchair. Standard cushioning, cheap springs and a very limited range of fabrics and ‘leathers’, none of which displays any real quality. Yet you will pay the same for these units as you do for quality handmade furniture. Why? Because you’re paying for the transport by sea, the storage, and for the company that is selling it, their advertising and branding and a host of other overheads the retailers offering imported furniture must carry.

When you buy from local manufacturers like Sulfaro, you are supporting local employment and local jobs. But more than that you are supporting a unique and valuable industry. The Sulfaro team, under the watchful eye of master craftsman Santo Sulfaro, employ age old traditional methodologies in furniture making – frame making, upholstery, seaming, fabric and leather preparation and the final finessing. In older times the craft was called ‘Upholding’ and therein lies the secret of all Sulfaro Furniture – the sheer and absolute comfort it provides. It will ‘uphold’ you in most pleasing recline…

Yes, with Sulfaro there is the very best in selected timbers, superb first class cushioning using memory foam and very precise stitching, the right fabric or leathers. But it is the knowing – the knowledge – of how to combine all these elements to provide the simply sublime comfort of a Sulfaro Lounge Suite, Sofa or Armchair that really matters. It’s not possible for machines to replicate the tactile feel, the total understanding and the care of true artisans, craftsmen and women.

The Sulfaro Recliner Selection is a perfect opportunity to illustrate this. All Sulfaro Recliners are exclusive to Sulfaro and made right here at our Mitcham Workshops. Soft, supple leathers, gorgeous blended fabrics – relax, push the button and put your feet up – that’s the comfort you’ve been craving, looking for. Well now you’ve found it – pure excellence, perfect support. Yes relax – with Sulfaro – it really is the Sulfaro experience. And remember – all workmanship is guaranteed for a lifetime. It’s simply a phone call away – not a continent.

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Garstone Doncaster -Sulfaro Mitcham Corner Back Page Template

The Sulfaro Showrooms are open 7 days per week from 11am until 4pm at present.

At Sulfaro we are mindful of current social distancing requirements and the need to ensure the safety and comfort of all clients and customers.

Call ahead and schedule an appointment with our Retail Manager, Amelia Sulfaro, to view our extensive floor stock. Items marked down all carry the revised pricing for your convenience. Hand Sanitiser and wipes are always available, Sulfaro Furniture adheres to all current State and Federal Government regulations with regard to the Covid-19 lockdown. (Under these regulations we are permitted to open for business)

The Sulfaro Showrooms are located at 650-652 Whitehorse Rd Mitcham Victoria on the corner of Cochrane St. This is approximately 1km west of the Ringwood exit ramps on EastLink. There is ample on-site parking available.

Don’t settle for second best. Seek out quality, craftsmanship and comfort. At Sulfaro our success is no accident.

Sulfaro – Design, Luxury and Comfort. It’s simply the very best.

Don’t Miss Out – The Sulfaro Spring Sale Ends Soon!

November 21, 2019November 27, 2019 / sulfaro2018 / Leave a comment

With Summer just around the corner, there are only a few days to go until our Spring Sale ends. So don’t miss out – there are still floor stock items available carrying discounts of up to 40%! It’s simply extraordinary value for handcrafted luxury upholstered furniture. European elegance, Italian styling – made right here in Melbourne with a lifetime guarantee. Yes, you can afford the very best – at Sulfaro.

The Sulfaro story is one of dedication, craftsmanship and vision. Family patriarch Nunzio Sulfaro commenced creating stylish upholstered furniture over 50 years ago. It is now a family tradition first engendered by Nunzio and his wife Francesca way back then in the ‘swinging sixties’.

Traditionally trained in classical furniture building and upholstery, Nunzio has ensured that these techniques, skills and methodologies have been passed down to the next generation through his son Santo Sulfaro and the entire Sulfaro team.

The Sulfaro Collection is wholly and solely manufactured here in Melbourne at our Mitcham Studios and workshop.Genuine Italian design, European elegance and attention to detail on every piece created.

The Sulfaro Collection features a wide range of options from Traditional, Classical European to more Contemporary and Modern styles and designs. As well Sulfaro also present their Classic/Hamptons range, incorporating both classic designs and ‘Hamptons’ inspired designs from the US east coast.

The Sulfaro Signature range features our most popular sofas, armchairs, occasional chairs, as well a delightful selection of accessories such as lamps, side tables, coffee tables, credenzas, mirrors and much more.

This really is the right time to visit our showrooms located at 650-652 Whitehorse Rd Mitcham (directions below). Fully air conditioned for your comfort, schedule a visit to actually experience the genuine comfort, luxury and feel of a Sulfaro lounge suite. From very large expansive corner suites to simple two seater sofas – Sulfaro will fulfil your expectations and more.

Sulfaro also offer a full range of Recliner Sofas and Armchairs – in fabrics and leathers. Sofa beds? Of course. Some of these items are included in those offered at substantial discounts.

Finally, we must mention our extensive range of dining suites. Beautiful rich timbers, extendable or simply delightfully compact. With hand built dining chairs to match, the Sulfaro Dining Settings selection is second to none. From solid and traditional timber finishes, to glass tops, ceramics and metallic with fabric.

All of the items discounted as floor stock can be delivered prior to Christmas. In fact make your selection this weekend and you’ll be taking a seat in your new lounge suite or at your new dining table within days.

Should you desire, we offer a full design service. Choose the fabrics or leathers you desire – we offer both traditional and current fashion fabrics. Select from the world’s leading leather and fabric houses. Piping, skirting, cushioning, timber finishes, castors – customise the lounge suite to suit your living areas. Call now on 03 9872 4608 and ask for Amelia Sulfaro to book a consultation. You’re welcome to bring your Interior Design and floor plans, colour samples and photographs.

The Sulfaro experience, it’s the art of the possible. Never settle for a cheap mass produced copy from China or Asia. Sulfaro does not carry any imported furniture from these regions – all Sulfaro Furniture is hand built and crafted right here in Melbourne at our Mitcham Workshop and studios. Select the very best – luxury, comfort and exquisite design.

Sulfaro are located at 650-652 Whitehorse Rd Mitcham (corner of Cochrane St) approximately 1km west of the Eastlink Ringwood exits.

The Sulfaro Showroom are open 7 days per week for the following hours

Mon-Sat – 10am-5pm
Sunday – 11am-4pm

Drive out and take advantage of our ample off-street parking.

Select from Sulfaro and you have made the right decision.

Sulfaro Furniture – it’s simply the best.

The Sulfaro Spring Sale – Now is the right time to pre-purchase for Christmas

November 14, 2019 / sulfaro2018 / Leave a comment

The Sulfaro Spring Sale is scheduled for completion at the end of November which means there is still plenty of time to schedule a visit and make your selection from the many exciting items currently marked for discounts of up to 40% – A superb selection of Lounge Suites, Sofas, Armchairs. Traditional and Contemporary. All high quality hand made and handcrafted furniture. Luxury, Quality and Comfort – Sulfaro, it’s simply the best.

All Sulfaro Furniture is manufactured right here at our Mitcham Studio Workshop using the latest in modern equipment and the finest materials – framing, fabrics and accessories – available (We do not import from China or third world nations). The actual furniture building and upholstery is supervised by master craftsmen Nunzio Sulfaro and his son Santo Sulfaro. From framing to hand stitching of feature buttoning and piping, this is true craftsmanship and artistry.

As a Sulfaro customer you may select the colours, fabrics, leathers and accessories you desire from our extensive range sourced from the world’s leading fabric houses and leather suppliers.

Thinking of a gift for a loved one at Christmas? Sulfaro offer a vibrant range of high quality ornaments, statues, lamps, credenzas, coffee and side tables. Take a look here and browse our website. Again selected marked items are currently discounted substantially to assist you. But you will need to visit our showrooms to truly appreciate these items.

The Sulfaro Collection is an excellent starting point for you to embark upon your Sulfaro experience. Take the time to browse our full collection and select the lounge suite, sofa, armchairs or occasional chair of your choice. Perhaps choose several styles and then investigate further what is possible and whether it will work for you within your living areas.

How? Call our Design team on 03 9872 4608 and make contact with Amelia Sulfaro, our Store Manager and design team leader. Make a time to discuss your requirements. Then bring your floor plans, photographs, colour swatch selections or even fabric samples to find a match and create the ultimate lounge suite you’ve always dreamed of. Select from a huge range of fabrics and leathers, piping, skirting, cushioning and timber finishes. Bring measurements to ensure you are satisfied your new sofa and armchairs will fit perfectly into your living room, sun room or apartment style setting.

Sulfaro offer the art of the possible. Right now, this includes pre-Christmas delivery at your convenience. But don’t delay as time is definitely limited.

The Sulfaro Showroom offers a wide range of options, from very large corner units such as the Prada and the Alexis, right down to comfortable and compact 2 seater options. Sofa beds are optional on most models.

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Add to this a magnificent selection of Recliner Sofas and Chairs, and there really is a wonderful selection from which to choose from. Handcrafted, hand built, with a lifetime guarantee. Take a seat, sit back and simply relax in the comfort, the luxury, the pure beauty of elegant European design – with a touch of Italian inspiration. It’s a Sulfaro. It just simply is the very best.

Sulfaro Furniture’s showrooms are located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St and approximately 1km west of the Ringwood Eastlink exits.

The showrooms are open 7 days per week. Opening hours are as follows…

Mon – Sat – 10am – 5pm
Sunday – 11am – 4pm

Don’t delay, now is the time to select your new Sulfaro lounge suite or dining setting. You’re welcome to bring your family. Select from the floor stock and you could be enjoying that Sulfaro experience within the week.

Please remember, for Christmas custom orders, it’s vitally important you finalise your order now to ensure pre-Christmas delivery.

The Sulfaro Collection is a superb collection of unique, exquisitely crafted furniture designed, built and completed right here in Melbourne by our masterful Sulfaro team. Congratulations in selecting from Sulfaro – it’s simply the best.

Sulfaro – It’s an experience

Superb selections available at the Sulfaro Spring Sale

September 20, 2019September 20, 2019 / sulfaro2018 / Leave a comment

The annual Sulfaro Spring Sale is now in full swing. Many nominated items of floor stock furniture as well as accessories and ornaments can be purchased at a substantial discount of up to 40%. It’s your opportunity to own a beautifully handcrafted, artisan built Sulfaro Sofa, lounge suite or occasional chair – come out to our showrooms and make your selection.

Spring – It’s the right time to review and refresh your living areas. In choosing from our extensive Sulfaro Collection you are purchasing a lifetime of comfort, genuine quality and pure design excellence. This is backed up by a lifetime guarantee on all Sulfaro handcrafted upholstered furniture. Designed and crafted to please you and your family for years to come.

This week let’s have a look at some of our more popular selections from the Sulfaro Collection available at this year’s Spring Sale. A number of these items are now featured at our expansive Mitcham Showrooms. Why not schedule a visit? Take the opportunity to enjoy the comfort of a genuine Sulfaro lounge suite. Relax, sink back into a Sulfaro armchair or occasional chair. Sumptuous, luxuriant – with just the right amount of support. It’s simply a delight.

Our Signature range represents some of the most popular Sulfaro selections. For many people it’s the classic traditional look that appeals.

The Camelot Fringe

The Camelot Skirt

The Grand

The Lawrence

The Ringwood

Others prefer a more modern Contemporary visage or perhaps a Hamptons style classic.

The Studio T

The London Fullback

The New Tribeca

The Coco T

The Manhattan Chair

The Euro

As can be seen, there is a design, style and a finish to suit all tastes.

But really there is much, much more. At Sulfaro we offer hundreds of design options and a breathtaking range of polished metal Sculptures, Credenzas, Side Tables, Cabinets, Sideboards, Coffee Tables, Statuettes, Mirrors and lamps (decor and design link)

Sulfaro also display a wide range of simply magnificent dining settings – beautiful, handcrafted tables – standard and extendable in rich timber tones, glass tops, stone tops, all with matching handcrafted high quality beautiful dining chairs – with that Sulfaro touch of excellence.

The Sulfaro team of craftsmen and artisans handcraft and build all our upholstered furniture right here in Mitcham, that’s right ‘Made in Melbourne’. We operate from our own studio and workshop located behind our Mitcham Showrooms. The factory is modern, clean and all Sulfaro Furniture is crafted and built under the watchful eye of Santo Sulfaro, the current business manager. Staff have been trained in the ways of traditional upholstery, utilising age-old European techniques, know how and methodologies.

Call ahead and book a consultation with our Design team. Amelia Sulfaro will be delighted to assist you in your selections. Right now is the time to ensure you purchase the lounge or dining setting you’ve always desired. It’s a family decision so bring the family. Bring your floor plans, fabric samples and photographs. At Sulfaro you have access to the world’s leading suppliers of fabrics and leathers, with hundreds of options available for you to choose from.

But if it’s a Spring Sale item you require, simply select from our very extensive floor stock and enjoy some very realistic discounts.

Sulfaro is an amazing experience. One that can be enjoyed over a lifetime.

Our Showrooms are located at 650-652 Whitehorse Rd Mitcham, cnr of Cochrane St, approximately 1 kilometre from the Ringwood offramps on Eastlink.

We are open as follows:

Mon-Fri – 10am-5pm
Sunday – 11am-4pm

Call 03 9872 4608 to book a consultation or enquire as to the availability of all items in our expansive Sulfaro Collection.

Always select from Sulfaro Furniture.

‘It’s simply the best’