Sulfaro Furniture – Stay well, stay safe, stay secure – It’s take two for Covid-19

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With stage 3 Coronavirus restrictions being re-imposed as of July 9th 2020 for 6 weeks, it’s really time again to get comfortable at home and sit this one out. These are challenging times and more than ever we need the comforts of home to support us through this next six weeks. The Sulfaro team will continue to manufacture during this new lockdown period and our expansive showrooms shall remain open as well, given strict social distancing and hygiene standards and requirements are enforced and observed. Your safety, security and wellbeing as always is our number one concern.

When you visit our showrooms you can be confident that all furniture and surfaces are hygienically cleaned daily to standards that actually exceed the current Health Department requirements.

We recognise that for all of us, comfort is paramount. It may well be that you have determined the need for a new lounge suite or dining setting to cope with the situation of having the family home 24/7 possibly for the next 6 weeks. It’s certainly a time when our sofas, armchairs, dining settings and accessories get quite the work out!

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At Sulfaro, all upholstered furniture is designed and manufactured in our modern studio and workshop situated behind our showrooms in Mitcham.

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Yes, that’s right, all Sulfaro furniture is made right here in Melbourne. With high quality materials in storage and in good supply, the Sulfaro team will continue to craft and build furniture of the highest standard – truly ‘Australian made’ – throughout the lockdown period.

Sulfaro is not effected by import embargoes or supply issues from overseas sources. We simply do not require imported materials – our furniture is genuinely 100% Australian made.

We’ve said this before and we will continue to say it. In the following months and years (post Coronavirus), it will become critically important to support local manufacturers to maintain Australian employment and local industry.

At Sulfaro we employ local craftsmen and women; Tradespeople such as frame builders, upholsterers and seamstresses. We engage young people in apprenticeships and work experience programs. With the Australian Dollar very likely to fall further over the coming months, this vision and action will become a valuable asset, ensuring the Australian consumer market has continued access to high quality. locally designed product, particularly with furniture.

Local Manufacturing effectively provides ongoing local employment, fosters genuine local craftsmanship and ultimately reduces Australia’s international carbon footprint. This is truly a sustainable proposition and again we express our gratitude for the ongoing support from all of our customers and clients during these difficult times.

For interstate buyers, please visit our website and browse our fabulous Sulfaro Collection. You can select from a superb range of both traditional classic designs and styles as well as the very best in contemporary, modern styles and designs.

For Melbourne and Victorian based clients and customers, our Showrooms are located over two huge stores at 650-652 Whitehorse Rd Mitcham (corner of Cochrane St) approximately 1km from the EastLink Ringwood off-ramps.

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Sulfaro is adhering to all Government health recommendations in regard to Covid-19 and will be closely monitoring the advice and guidance of both the Australian Government as well as all local and international health authorities and their recommendations. We will be guided by these recommendations in our actions moving forward over the next few months in particular.

The reality is that our home, its environs, living areas and facilities becomes even more important to our family and our wellbeing in these difficult times. With the imposition of self-isolation and social distancing our home becomes the sanctuary where we seek comfort, security and a sense of protection.

Again, it’s consideration, kindness and generosity that matter. It’s time to look out for one another. Stay safe, stay well.

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~ The Sulfaro Family and Team.

Australian Made – We deliver Australia-wide – Sulfaro Furniture – Luxury, Quality and Design

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Looking for new furniture is time consuming and well, somewhat confusing. Often with visits to multiple outlets, you are left with the impression that there is a sameness, a formula to most of the lounge suites, sofas and dining settings on display. The originality, the quality, the craftsmanship – where is it? At Sulfaro Furniture, that’s where. Stunning design, superb quality and supreme comfort – all made in Australia, crafted and built right here in Melbourne.

Select Quality, Luxury and Comfort

At Sulfaro comfort, quality and design are no accident. The Sulfaro team of artisans and tradespeople work tirelessly in our studios and workshop to provide you with unique, handcrafted, hand built furniture. Framing, stainless steel springs, cushioning with feather down or foam inserts; fabrics and leathers from the world’s leading suppliers – all selected with your comfort and long-term satisfaction in mind. It is furniture created using methodologies passed down over many generations. Refined, crafted with total precision under the watchful eye of Master Craftsman Santo Sulfaro.

Individually Designed – Complete Comfort

Australia wide it is difficult to source genuine handcrafted furniture, created and completed using traditional methods of the upholstery industry. In past bygone eras furniture makers and furniture upholsterers were known as ‘upholders’. In those days various materials such as horse hair and goose down were used for cushioning. The trick was to ensure it ‘upheld’ for its lifetime. Today with modern materials and equipment the task is much easier but it remains important that those very real skills maintained and applied today.

In selecting Sulfaro, you have decided on first class, quality, hand built furniture. Using modern materials, traditional methodologies and the very best equipment, our clients get to enjoy that Sulfaro difference – the Sulfaro experience – Quality, Design and Comfort.

The Sulfaro Collection

Quite simply you have selected the very best in furniture available on the Australian market. With a superb range of both Classic and Traditional Lounge Suites, sofas, armchairs and occasional furniture, as well as a stunning selection of Contemporary and Modern Furniture – lounge suites, dining settings, recliners and motion suites, there is sure to be something to suit your taste and your budget. Right now, with our ‘Made in Melbourne’ end of year sale, customers can enjoy up to 40% discount on all marked floor stock

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Interior Design Service

Here’s an added benefit for all Sulfaro clients. At Sulfaro we offer a full Interior Design service. Our design team can provide you with a vision of the possible. Bring your Interior Design plans, house plans, photographs, fabric and leather samples, colour schemes, and a description of all surfaces and flooring. Our design team led by Amelia Sulfaro will create for you an exquisite yet functional living area that meets your every desire and expectation.

At Sulfaro you get to choose your colour schemes, fabrics, leathers; your accessories such as piping, skirting, fringing, castors and timber finishes. Call ahead on 03 9872 4608 and schedule an appointment with Amelia and her team at your convenience. It’s the beginning of your Sulfaro journey.

Delivery Australia-wide

All Sulfaro furniture comes with a lifetime guarantee on workmanship and quality. Whether you live at Trinity Beach in Queensland, Peppermint Grove in Perth, Burnside in Adelaide or Rose Bay in Sydney, Sulfaro can arrange the transport of your selected lounge suite, dining setting or accessories to your home.

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The Sulfaro Collection is a unique and carefully crafted selection of stylish designs executed with a touch of Italian creativity, finished with European refinement and quality, but most importantly made completely right here in Melbourne – truly Australian made

Don’t delay, schedule your visit to our showrooms this week. With over two huge stores, our showrooms boast an amazing array of styles, lounge suites, dining settings and a myriad of accessories – side cabinets, credenzas, side tables, coffee tables, lamps, ottomans, statuettes and objets de art – everything to create a simply stunning vista in your home; truly luxurious and supremely comfortable.

Location

Sulfaro is located at 650-652 Whitehorse Rd Mitcham, on the corner of Cochrane St in Melbourne’s East. It’s easy enough to get there via Eastlink – just take the Ringwood exit and travel about 1km west along Whitehorse Rd. View Map

Opening Hours

Sulfaro Showrooms are open 7 days per week as follows:

  • Mon-Sat 10am-5pm
  • Sunday 11am-4pm

It’s time for you to select and enjoy the very best in handcrafted, hand built furniture. Come out to our showrooms, take a seat and simply relax. Enjoy that tactile comfort you get from fine fabrics and leathers. Stretch out and accept the comfortable support and sumptuous luxury of a genuine Sulfaro sofa or armchair. You deserve the very best – it’s truly the Sulfaro experience.

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Sulfaro – Luxury, Comfort and Design – It is simply the best

 

Sulfaro – Where Interior Design meets Handcrafted Elegance – It’s all part of the Sulfaro Experience.

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Often, when considering new furniture, we all welcome professional advice. Having just completed major renovations, purchased a new apartment or built a new home, it’s now time to furnish. Naturally the desire is to accentuate and compliment the design elements and beauty of your property with an elegant and clever selection of superbly crafted, comfortable furniture – lounge suites, dining suites and occasional chairs and accessories. At Sulfaro, the process is made simple and accessible – we offer a complimentary Interior Design service.

According to well-known Architect Andrew Fedorowicz of Balance Architecture, the completion of any major renovation or new build requires competent interior design to satisfy the overall project.

“Why create a refined elegant vista and then finish off with a flat featureless interior? Furniture needs to be carefully selected. It needs to bring out the form and elegance, the space and the warmth of your interiors, taking into account the lighting, colour schemes and surfaces of your living areas.”

At Sulfaro, we offer a complimentary Interior Design service. To access the service, call and make an appointment with our design team, headed up by Amelia Sulfaro on 03 9872 4608.

Please then feel welcome to bring your floor plans, architectural plans or house plan to the meeting. Be confident to bring photographs of interiors you admire, furniture you find attractive, colour samples, fabric or leather samples, and information on colour schemes, flooring or features such as feature windows, bifold doors, indoor/outdoor areas, living room and bedroom layouts – anything you feel may assist or requires attention.

At the same time, take the opportunity to browse the Sulfaro Collection on our website and select the designs, the styles of lounge suites, sofas, armchairs and occasional chairs you desire. Also view our range of Decor and Design Accessories – cabinets, credenzas, buffets, coffee tables, side tables, lamps and much more.

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Here are the links to each category:

  • Signature Selection – Some of our most popular Sofas and Lounge Suites.
  • Contemporary Modern – A superb selection of comfortable modern sofas and armchairs suitable for spacious new apartments and homes.
  • Traditional European – Classic design, both European and time honoured traditional styles.
  • Classic Hamptons – Formal design incorporating the relaxed feeling of the Hamptons.
  • Recliners and Motion Suites – A full selection of recliner sofas, chairs and combinations, both Classic and Contemporary.
  • Decor and Design Accessories – A superb collection of ornate and decorative accessories to compliment your selection of upholstered furniture.

Add to this our complete Dining Suite range – Extendable Dining Tables, compact settings and everything in between, in selected timbers, ceramics, glass and metal, all complimented with handcrafted, hand built dining chairs.

At your appointment or simply at your leisure, take the time to inspect our full showroom display, spread over two large stores. Many of our popular designs and styles are on display for your enjoyment and consideration.

“If you have the opportunity to select your fabrics, leather and finishing on your new furniture, take it. Create your individual space that you’re comfortable with. Seek qualified advice, go the extra mile. There’s nothing more disappointing than to downgrade your newly renovated or constructed living areas with cheap, uninspiring, mass manufactured furniture.”

Andrew Fedorowicz Architect
Fellow of the Australian Institute of Architects

At Sulfaro, you can determine the fabrics or leathers you desire. Select from our huge collection from the world’s leading suppliers. Choose your piping, cushioning, skirts or fringing. Determine the size, timber finishing, castors or feet to suit your needs. The end result? Furniture that reflects your taste, your individuality and compliments your beautiful home.

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With the ‘Made in Melbourne’ Sale on now, it’s the perfect time to make your selection and purchase the lounge suite of your dreams – currently indicated floor stock has been discounted up to 40%.

Drive out to the Sulfaro Showrooms, we are located at 650-652 Whitehorse Rd Mitcham, cnr of Cochrane St. This is approximately 1km west of the Eastlink Ringwood exit ramps.

Opening hours are as follows:

  • 10am-5pm Mon-Sat
  • 11am-4pm Sundays.

Let Sulfaro design you the living areas you desire – beautiful handcrafted and upholstered furniture that compliments your home, your lifestyle and your vision. The Sulfaro Interior Design team will create a simply gorgeous vista that will provide you with a lifetime of pleasure. Let your Sulfaro experience begin. Schedule your Design appointment now.

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Sulfaro – it’s simply the best.

Luxury, Comfort and Quality.

Made in Melbourne Sale Time – Open for Business at Sulfaro

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The Sulfaro Retail Showrooms are currently open for business during our normal trading hours. This continues to remain possible as the Sulfaro Showrooms are spacious and extensive allowing for correct social distancing to be achieved without issues. It’s time to support Australian Industry and buy Australian Made, in doing so we can save jobs by buying local.

To further assist our clients, we offer an appointment opportunity. Call us on 9872 4608 or leave your details here and arrange a time with Sales Manager Amelia Sulfaro to view our floor stock and perhaps order your custom designed Lounge Suite, sofa armchairs and accessories. More about that later.

The Sulfaro Furniture Company is a wholly owned Australian enterprise. Purchasing from Sulfaro protects local employment and ultimately saves jobs. As the Australian Dollar falls in value, imported products will simply become unaffordable.

When the quality of local manufacturing far surpasses that of imported product it makes real sense to purchase Australian made locally produced product.

In the case of Sulfaro Furniture, all furniture is designed and created right here in Melbourne at our Mitcham Studio and Workshop adjoining our Showrooms.

The complete range of furniture from our Sulfaro Collection is hand built and hand crafted by classically trained artisans – Upholsterers, Framemakers, Seamstresses, pattern and template makers – the list goes on. Add to this the training of new apprentices and the provision of work experience programs for young people here at Sulfaro, it truly is local excellence right here in Melbourne.

But the real clincher is that the furniture is simply superb. Take the time to browse our website and select from our magnificent collection of timeless classics. Traditional and European or Contemporary and Modern, the choice is yours.

Unlike major retailers offering mass produced furniture from third world factories in Asia, the Sulfaro experience is one of real choice. Clients can select colours, fabrics, leathers, timber and timber finishes. Choose the styling of your Sulfaro Lounge Suite or Sofa – skirting, fringes, piping, the size, the cushioning. It’s about your individual taste, your comfort and pleasure.

In selecting custom designed, handcrafted furniture from Sulfaro, it’s quite probably the case that the average waiting time for completion compares most favourably against any imported customised furniture, and now with the falling dollar, there will be no real incentive to import anyway.

So, with time on our hands, take the opportunity to book an appointment with Sulfaro. Select from our vast array of floor stock or create your own customised, individual Sofa or Lounge Suite with Sulfaro.

Sulfaro Furniture and its showrooms operate following the social distancing guidelines as instructed by Federal and State Government Health Authorities. We recommend making an appointment to visit, as this assists us in maintaining the standard now required.

At Sulfaro we maintain the highest levels of hygiene and cleanliness. Hand sanitiser and wipes are available for your convenience.

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The Sulfaro Showrooms are located at 650-652 Whitehorse Rd, Mitcham, corner of Cochrane St, approximately 1 kilometre from the Ringwood Eastlink exit ramps.

Opening hours at present remain as follows

  • 10am – 5pm Mon – Sat
  • 11am – 4pm Sundays

With Sulfaro, not only do you purchase an exquisite hand made piece of quality furniture – you help to preserve a unique Australian business, Australian jobs and our local economy. it truly is the Sulfaro experience, and we appreciate your custom and support.

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Luxury, comfort and exquisite design.

Sulfaro – it’s simply the best.

Sulfaro Furniture – Keeping it real – right here in Australia

 

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The Coco T Sofa with the Langham Chair

In times when Australian manufacturing and Australian made brands are becoming harder to find, the Sulfaro Furniture Company in pushing in a different direction; endorsing the quality and craftsmanship of locally made high quality furniture.

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The London Full Back Sofa and London Chair

By engaging the next generation of Furniture Framers, Upholsterers and Finishers, the Sulfaro family are ensuring that a healthy viable industry continues here in Melbourne. Sulfaro Furniture offer both Apprenticeships and a Work Experience program (to encourage interested young people to sample working in the industry through a structured industry program).

At Sulfaro, the team take great pride in the production of genuine handcrafted, hand built upholstered furniture. Whether traditional classic in design and style, or modern contemporary aligned with the latest in trends from Europe, one thing remains the same, all furniture is individually crafted from the framing through to the final fabric finishing.

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New Tribeca Sofa with Manhattan Chairs and matched ottoman

The Sulfaro methodology is pure artisanship using the best in modern equipment in a spacious, well equipped studio and workshop.

The Sulfaro team have continued to adapt the traditional furniture manufacturing techniques first introduced by company founder Nunzio Sulfaro nearly 60 years ago to current requirements.

Buy from large furniture warehouses and what you are selecting is machine made, using robotic equipment. Thousands of the same style and design are manufactured in third world sweatshops in China, India, Malaysia and Indonesia. These are real ‘cookie cutter’ operations supplying the world market with production line furniture offering very little finesse. Materials are substandard in many cases with cheaper fabrics, cushioning and springing delivering a lesser quality product.

New Catalogue Items

This week we feature a new contemporary introduction to our exciting range of Accessories – Side Tables, Coffee Tables, Credenzas and Cabinets. Elegant, refined – let us introduce the Messina Coffee Table and the Messina Side Table, both nesting designs, available in Gold or Chrome with clear glass or optional tinted glass. Classic fine lines, a wonderful addition to your living room décor.

Take a look at the full Sulfaro Furniture Collection here. With a huge range of designs, the Sulfaro Collection offers selections to suit all tastes. Impeccable quality and unique designs – with a touch of Italian flair!

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The Camelot Fringe Sofa

For our most popular designs, view our Signature Series.

We offer an excellent range of Recliners and Motion Suites.

And we complement our existing range of upholstered Furniture with a full selection of exquisite Decor and Design Accessories.

Sulfaro also offer a superb range of Dining Suites with Timber, Marble and Ceramic finishing as well as a selection of Metallic Tables and matching Dining Chairs.

All items are individually crafted and finished here at Sulfaro’s Mitcham Design Studio and Workshop, situated behind our spacious and well appointed showrooms. Sulfaro Furniture is located at 650-652 Whitehorse Rd Mitcham, corner of Cochrane St, just a kilometre west of the Ringwood offramps on Eastlink.

The Showrooms are open 7 days per week, between 10am and 5pm Monday to Friday and 11am until 4pm Sundays. There is ample off-street parking and please feel welcome to schedule a visit with our Design team and Retail Manager Amelia Sulfaro prior to your visit. Simply call ahead on 03 9872 4608 and book a time convenient to you.

Sulfaro is all about choice. Choose the fabric, the colour or colours, the leather, the look and feel of your new lounge suite. The secret of our success is no secret. When you select from Sulfaro you are commencing a life changing experience – the Sulfaro Experience. It’s the right decision.

Sulfaro – it’s simply the best.